Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Souls & Machines: Designing the Future of Content

Souls & Machines: Designing the Future of Content

Less than a decade ago, big data and collaborative filtering were going to solve our desires for discovery and inspiration. Words like “editorial”, “content” or “curation” were unspoken. Computers were unbiased; computers could scale millions.

Since then, humans vs. computers has become a tired debate, and what’s emerged for the future is that these are both valuable tools in a large, varied toolkit.

Today, content companies are moving into digital products, tech companies are learning how to make content, and new models that combine both are popping up. The same product design questions of democracy and scale apply, but the future of content and technology is much more nuanced. Learn how to approach designing for content through case studies, experiments, and of course – stories. Lots of stories :)

Hannah Donovan

June 08, 2015
Tweet

More Decks by Hannah Donovan

Other Decks in Design

Transcript

  1. Hannah Donovan, 4 June 2015
    SOULS & 

    MACHINES
    Designing the Future of Content

    View full-size slide

  2. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  3. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  4. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  5. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  6. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  7. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  8. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  9. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  10. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  11. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  12. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  13. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.

    View full-size slide

  14. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.
    5 SISTERS
    TIGER
    MONSTERS INC
    CELLIST
    HIP HOP
    POWER CLASHING

    View full-size slide

  15. HI! I’M @HAN
    I design products.
    I love making things that
    foster self expression
    and create culture.
    5 SISTERS
    TIGER
    MONSTERS INC
    CELLIST
    HIP HOP
    POWER CLASHING
    Photo by Kerstin Joensson

    View full-size slide

  16. My background is in designing
    digital platforms for music.

    View full-size slide

  17. Recommendations
    based on the wisdom of
    the crowds.

    View full-size slide

  18. THE BEST MUSIC
    RECOMMENDATIONS
    COME FROM FRIENDS

    View full-size slide

  19. But, there’s a limit to this.
    It’s usually about 3 – 5 friends.
    And if they move away, or get busy,
    you’re out of luck.

    View full-size slide

  20. But, there’s a limit to this.
    It’s usually about 3 – 5 friends.
    And if they move away, or get busy,
    you’re out of luck.
    2012

    View full-size slide

  21. But, there’s a limit to this.
    It’s usually about 3 – 5 friends.
    And if they move away, or get busy,
    you’re out of luck.
    2012
    2013

    View full-size slide

  22. But, there’s a limit to this.
    It’s usually about 3 – 5 friends.
    And if they move away, or get busy,
    you’re out of luck.
    2012
    2013
    2014

    View full-size slide

  23. HUMANS CONNECT US IN
    WAYS COMPUTERS CAN’T.
    COMPUTERS CONNECT US
    IN WAYS HUMANS CAN’T.

    View full-size slide

  24. I hope we’re all pretty familiar with what
    computers can do.
    So let’s talk about designing for content.
    (Audio, video, pictures, words).

    View full-size slide

  25. Product designers are the connective tissue
    between this ‘art’ and its ‘vessel’

    View full-size slide

  26. Humans are human because
    they have a perspective: they
    care about things. One might
    call it our ability to give a
    damn. And it is this quality
    that allows us to determine
    what matters and where we
    stand. A computer can’t do
    that.
    The Moment of Clarity
    Christian Madsbjerg & Mikkel B. Rasmussen

    View full-size slide

  27. COMPUTERS CAN’T
    GIVE A DAMN.

    View full-size slide

  28. So, if…humans connect us in ways
    computers can’t, and computers connect us
    in ways humans can’t.
    The future of desining for content is
    understanding both.

    View full-size slide

  29. Products that value, contextualize,
    surface and serve up content that’s
    adaptive and platform agnostic.
    And do it all with perspective.

    View full-size slide

  30. 1 ALL CONTENT
    IS CONTENT

    View full-size slide

  31. You need to think like
    a publisher

    – Kristina Halvorson

    View full-size slide

  32. 2 IT’S EVERYONE’S
    PROBLEM

    View full-size slide

  33. Yeah, they’re not great quality, but that’s what the API
    returns for this image size…
    I’m not sure what copy goes there yet, so that’s some
    lorem ipsum for now…
    You’re not going to like this, but that naming convention
    is actually hard-coded in the back end…

    View full-size slide

  34. Tech companies are hiring content and
    editorial staff.
    Content companies are reinventing
    themselves to become competent in tech.

    View full-size slide

  35. Tech companies are hiring content and
    editorial staff.
    Content companies are reinventing
    themselves to become competent in tech.
    CRAFT BALANCED
    TEAMS

    View full-size slide

  36. GIVE IT A HOME,
    SEND IT OFF
    3

    View full-size slide

  37. CONTEXT IS
    EVERYTHING
    4

    View full-size slide

  38. 3.5min and some headphones/speakers

    View full-size slide

  39. May 2014
    Tuesday, 1am
    May 2015
    Tuesday, 1am

    View full-size slide

  40. MAKE IT
    ADAPTIVE
    5

    View full-size slide

  41. On it’s own, [content] is pretty
    dumb, until some smart design
    system grabs it and displays it in
    the right context


    – Mark Boulton

    View full-size slide

  42. MUSIC IS MESSY

    View full-size slide

  43. Original 1. Corrected levels

    View full-size slide

  44. Original 1. Corrected levels 2. Film grain added

    View full-size slide

  45. Original 1. Corrected levels 2. Film grain added

    View full-size slide

  46. Original 1. Corrected levels 2. Film grain added

    View full-size slide

  47. Original 1. Corrected levels 2. Film grain added

    View full-size slide

  48. HUMANS
    COMPUTERS

    View full-size slide

  49. CONTENT
    DIGITAL PRODUCTS

    View full-size slide

  50. A designer is a planner with
    an aesthetic sense.


    – Bruno Munari

    View full-size slide

  51. Photo by Timo Arnall
    Some people (they are wrong)
    say design is about solving
    problems. Obviously designers
    do solve problems, but then so
    do dentists. Design is about
    cultural invention. 


    – Jack Schulze

    View full-size slide

  52. At a minimum, the job of a designer is
    to solve problems beautifully.
    At their best, designers create culture
    too.

    View full-size slide

  53. Culture represents a synthesis, a putting
    together of things, putting them together
    so completely that the combination has
    an individuality of its own. It may be only
    an amalgam; it is better if it be a chemical
    combination. Culture does not exist in the
    form of powder, a mere mass of
    incoherent particles.

    – Owen D Young

    View full-size slide

  54. WITH EVERYTHING
    WE MAKE,
    WE HAVE AN
    OPPORTUNITY FOR
    THAT REACTION.

    View full-size slide

  55. Content Strategy for Mobile
    Karen McGrane
    Content Strategy for the Web
    Kristina Halvorson
    Design As Art
    Bruno Munari
    Internet Trends 2015
    Mary Meeker
    kpcb.com/internet-trends
    Six Questions from Kicker
    Jack Schulze
    j.mp/6QsJackSchulze
    The Elements of Content Strategy
    Erin Kissane
    The Moment of Clarity: Using the Human Sciences to Solve Your
    Toughest Business Problems
    by Christian Madsbjerg & Mikkel B. Rasmussen
    REFERENCES
    & READING

    View full-size slide