Souls & Machines: Designing the Future of Content

D4826161fa269cd6afc1239757cf0d45?s=47 Hannah Donovan
November 04, 2015

Souls & Machines: Designing the Future of Content

Version 2, presented at Web Directions South, Sydney (10/30/2015) and SMSHD Labs, Los Angeles (11/3/2015)

D4826161fa269cd6afc1239757cf0d45?s=128

Hannah Donovan

November 04, 2015
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Transcript

  1. Hannah Donovan, @Han SOULS & 
 MACHINES Designing the Future

    of Content
  2. HELLO! I’M @HAN WHO LIKES FUN?

  3. HELLO! I’M @HAN WHO LIKES FUN?

  4. I DESIGN FOR DESIRES NOT NEEDS. That’s okay.

  5. None
  6. MUSIC & ENTERTAINMENT RECOMMENDATIONS SELF EXPRESSION SOCIAL CONNECTIONS

  7. None
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  10. London, 2008 Photo by themostinept on Flickr

  11. London, 2008 Photo by themostinept on Flickr

  12. None
  13. Content without context is meaningless.

  14. Content without connection isn’t relevant.

  15. Content without perspective has no feeling.

  16. None
  17. You need to think like a publisher Authors know their

    subject, publishers know their audience.
 Kristina Halvorson
  18. None
  19. None
  20. Users generating their content are recreating the internet.
 Meeker Report,

    2015
  21. None
  22. ACCESS DISCOVERY 1998–2008 2008+

  23. I want this thing (now) Search On-demand DESIRE VOID

  24. I want this thing (now) Search On-demand DESIRE VOID

  25. I want this thing (now) Search On-demand I want something…?

    Browse Recommendation DESIRE VOID
  26. I want this thing (now) Search On-demand I want something…?

    Browse Recommendation DESIRE VOID
  27. When I know exactly what I want, I already have

    context conenction perspective
  28. When I don’t know what I want, what I need

    is context conenction perspective
  29. KNOWING WHAT WE WANT IS HARD.

  30. I want this thing (now) Search On-demand DESIRE I want

    something…? Browse Recommendation VOID I want this thing (now)
 Search On-demand DESIRE
  31. I want this thing (now) Search On-demand DESIRE I want

    something…? Browse Recommendation VOID
  32. OFFERING PEOPLE SOMETHING THEY MIGHT DESIRE REQUIRES CONTEXT, CONNECTION, PERSPECITVE.

  33. 2012

  34. 2012 2013

  35. 2012 2013 2014

  36. HUMANS CONNECT US IN WAYS COMPUTERS CAN’T. COMPUTERS CONNECT US

    IN WAYS HUMANS CAN’T.
  37. None
  38. CONTEXT

  39. Makes content meaningful.

  40. On it’s own, [content] is pretty dumb, until some smart

    design system grabs it and displays it in the right context
 
 Mark Boulton
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  43. None
  44. MUSIC IS MESSY

  45. Original 1. Corrected levels 2. Film grain added

  46. Original 1. Corrected levels 2. Film grain added

  47. Original 1. Corrected levels 2. Film grain added

  48. Original 1. Corrected levels 2. Film grain added

  49. Original 1. Corrected levels 2. Film grain added

  50. Original 1. Corrected levels 2. Film grain added 28% 34%

    40% 46% 52% Oct 2012 Nov Dec Jan 2013 Feb Mar Apr May Jams with written descriptions CO N TEXT: W O RD S, A RT
  51. Photo by Christine, cestchristine.com

  52. Photo by Christine, cestchristine.com

  53. Photo by Christine, cestchristine.com

  54. Photo by Christine, cestchristine.com

  55. Photo by Christine, cestchristine.com CO N TEXT: TIM E, PLA

    C E
  56. CONNECTION

  57. Makes content relevant.

  58. The quality of the connections is the key to quality

    per se. Charles Eames
  59. None
  60. None
  61. CO N N EC TIO N : FA M ILIA

    RITY
  62. THE BEST MUSIC RECOMMENDATIONS COME FROM FRIENDS

  63. CO N N EC TIO N : TIM E

  64. CO N N EC TIO N : PLA C E

  65. PERSPECTIVE

  66. Gives content feeling.

  67. Humans are human because they have a perspective: they care

    about things. One might call it our ability to give a damn. And it is this quality that allows us to determine what matters and where we stand. A computer can’t do that. The Moment of Clarity
  68. COMPUTERS CAN’T GIVE A DAMN.

  69. PERSPEC TIV E: STO RY

  70. PERSPEC TIV E: ETH O S

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  72. None
  73. PERSPEC TIV E: Q U ESTIO N A BLE

  74. This experience lacked context, connection and perspective.

  75. None
  76. Some people (they are wrong) say design is about solving

    problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.
 
 Jack Schulze Photo by Timo Arnall
  77. None
  78. None
  79. 1980 1990 2000 2010 $4B $8B $12B $16B $20B Streaming

    Downloads CDs Tapes Vinyl Consumer Spend on Recorded Music, USA Inflation adjusted to 2015 USD. MusicRedef: RIAA, Beaureu of Labor & Statistics, @LiamBoluk -71%
  80. 1980 1990 2000 2010 $4B $8B $12B $16B $20B Streaming

    Downloads CDs Tapes Vinyl Consumer Spend on Recorded Music, USA Inflation adjusted to 2015 USD. MusicRedef: RIAA, Beaureu of Labor & Statistics, @LiamBoluk -71%
  81. And the fans?

  82. WE’RE DESIGNING FOR A “POST-CONTENT” WORLD

  83. None
  84. Design Machines by Travis Gertz
 louderthanten.com/articles/story/design-machines

  85. None
  86. “Culture represents a synthesis, a putting together of things…so completely,

    that the combination has an individuality of its own. It may be only an amalgam; it is better if it be a chemical combination. Culture does not exist in the form of powder, a mere mass of incoherent particles.” – Owen D Young
  87. culture

  88. WITH EVERYTHING WE MAKE, WE HAVE AN OPPORTUNITY FOR THAT

    REACTION
  89. Content Strategy for Mobile Karen McGrane Content Strategy for the

    Web Kristina Halvorson Internet Trends 2015 Mary Meeker – kpcb.com/internet-trends Six Questions from Kicker Jack Schulze – j.mp/6QsJackSchulze The Elements of Content Strategy Erin Kissane The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems Christian Madsbjerg & Mikkel B. Rasmussen REFERENCES & READING