Speaker Deck

Craft & The Machine

by Hannah Donovan

Published April 26, 2013 in Design

New products often start from within; we have an itch to scratch. But what we make is also influenced by larger online trends, movements and metrics. In product design, the trend has been towards more; faster. While we've been focused on that, however, a new more constrained approach to personal expression and consumption is finding its way into the products we use. One that takes an opposite approach and champions slowing down, choice and craft.

With seven years of learnings from designing for online music, Hannah will describe techniques for questioning the status quo in product design; how and when taking an opposite approach might be beneficial; and why having a sharply tuned radar for style and trends is just as important for product design as being observant of what we want.