Since Neos has been released it was well received for its unprecedented editing experience. While this is a great asset it is only the tip of the iceberg when it comes to reasons for agencies to work with Neos for their web content and application projects. Content tools like Neos need to provide answers to CMS market trends and challenges like static site generators, responsiveness on myriads of devices, apps, multi-client solutions or the physical web. In this talk we will share how we see Neos’ role in the content universe of tomorrow, who Neos’ target customers are and how we plan to deliver the innovativeness that integrators and developers expect from us to differentiate Neos from the rest.