Kick Starting a Vibrant Community

The basic essentials that you need to know in order to establish your community

Transcript

1. Kick Starting a Vibrant Community Newvem Community - Democratizing Cloud Knowledge
2. © 2011 Newvem All rights reserved Who Am I ? Ofir Nachmani, Cloud Computing Evangelist Chief Community at Newvem.com Blogger at IAmOnDemand.com Knowledge & Experience  B2B SaaS Startups  Cloud Computing  Community and Evangelism  Blogging and Lecturing
3. “Community: A group of people with set of shared interests attached to a company/brand/idea” What & Why? WHY?  More Traffic  Brand Loyalty & Awareness  Thought Leadership  Ecosystem and Partners  Opportunities  Support  SEO and Marketing And Much More!
4.  Scalable – Publication Machine  Knowledge – not Content  Conversion – Support and Create business values  Active Members – with defined roles  Crowdsource – extend knowledge  Social Reach – influence  Leadership Key Elements
5. What does our crowd look for ?  Curiosity Satisfaction  Learning  Help and Support  Fun and Enjoyment What do our professionals look for ?  Challenge  Creativity  Curiosity Satisfaction  Learning  Business Opportunities  Gain Market Presence Find > Trust > Love > Participate > Lead Our Audience is Busy, Apathetic, Lazy and Selfish. Baseline Assumption It Takes Time, Be Patience
6. The Members Creators Connectors Crowd Who am I? Experts, Vendors Influencers, Biz hubs, Marketers Site Visitors, Customers What do I give? Knowledge Recruit Members Biz Opportunities What do I get?* Presence Biz Opportunities Knowledge and Support
7. The Audience Leads Customers Service Providers Bloggers/Thought leaders Journalists Other Vendors Business Partners Employees
8. Guidelines and Considerations: • Focus • Vision • Agenda • Language • Incentives • Values • Rules • Tools • Seeding • Outreach and recruitment • Audience Segmentation • Cost and Resources • Privacy and Disclaimers Build It Platform and Tools  Owned / 3rd party / Hybrid  Content Structure: Categorization, Tagging  Knowledge Center Navigation  Sidebars – Widgets, Promotions  Conversion and Funnel methods  Registration  Profile Manager  Forums  Chat  Newsletters  Access Devices
9. First Find The Experts:  Professional Sites: Odesk & Elance  Industry Sites and Forums  Social Followers  Twitter Search  Commenters on Site  Conferences Attends  Peer Bloggers  Friends of Friends of Friends ….  Not only online Seeding (1) Are You Ready to Invite Everyone?  A-list Bloggers  Customers Recruit:  Explain the Vision  Low Hanging Fruits.. .. But be Careful  Personal High Touch  Initiate Networking and Show Business Value  Generate Continuous Email Discussions Don’t Pretend ! Be Open, Honest and Charismatic Love them
10. Treat the New Experts:  Easy: Participate and Contribute  Listen: Ask Questions and Interview  Special: Every One of Them  Reward: The Important Ones  BE ACTIVE ! Seeding (2) Extend  Scalable Platform and Processes  One to many  Many to One  Reactive  Interactive  Invite all –  Customers  Partners  Similar communities  Influencers • Always be Clear with Your Community Values • Give to Get
11. Crowdsourcing (1) Rules  Content Creation Guidelines & Constrains  Comments Moderation  Disclaimers  Content Owners Processes  Content Plan  Capacity Planning and Goals  Editorial Calendar  Editorial List  Constant Communication  Methodologies and Quality Proofing You are the HOST They are the MASTERS With 12+ Content Pieces a week > Newvem Content Channel is an Online Industry Magazine !
12. Crowdsourcing (2) MEASURE: Newvem Website in 10 months:  ~500+ Content Posts (90% original)  XMilion Page Views  ~ 5+ Min Avg. on Site  Exponential Growth with 50% returning visits  ~XXK Avg. Visitors/Month (~50% Organic)  ~23% of signups comes from innerpages
13. Run It  Stick to Your Goals!  Measure!!! Insights and Refinements  Evangelism and Knowledge  Identify, Engage, Moderate and Monitor  Platform Improvements  Events and Conferences  Socialize  Reward  Endless Recruiting  Advocate  Evangelist  Chief  Coacher  Moderator  Crowd-Sourcer  Curator  Marketer  Professional  Lover ;) Much more… Who are you, Community Leader?
14. The Snowball Effect
15. Community is Explosive
16. VP Community & Chief Evangelist at Newvem.com Blogger at IAmOnDemand.com THANKS ! @IAmOnDemand @KnowYourCloud @Newvem ofir@newvem.com M: 0549961555 Skype: ofirn76