RetailMeNot Mobile User On-boarding

Transcript

1. RetailMeNot! Mobile ! On-boarding Ian Schoen! @icschoen
3. Nice! I immediately know! how the app is going to ! help me.
4. Nice! I immediately know! how the app is going to ! help me. Playful graphics also! prime me for what ! RetailMeNot can help! me buy.
6. Another nice primer. Simple ! iconography that will be ! helpful later in the app.
7. Another nice primer. Simple ! iconography that will be ! helpful later in the app. ! Unfortunately, I’ll! find that the iconography! is actually inverted in the! app! A little confusing.
8. Another nice primer. Simple ! iconography that will be ! helpful later in the app. ! Example #1 Unfortunately, I’ll! find that the iconography! is actually inverted in the! app! A little confusing.
9. Another nice primer. Simple ! iconography that will be ! helpful later in the app. Example #1 Example #2 Unfortunately, I’ll! find that the iconography! is actually inverted in the! app! A little confusing.
11. A nice way to ! establish trust! early on.
13. This icon is typically! used for text ! messaging not! notifications, right?
14. This icon is typically! used for text ! messaging not! notifications, right? Emphasizing! preferred action.
15. This icon is typically! used for text ! messaging not! notifications, right? Emphasizing! preferred action. The button style also mimics! what I’ve encountered in the ! first two screens to ‘continue’. ! To avoid dissonance, I’m ! inclined to select this button! and allow notifications.
17. Nice feature. The copy! also explains well why I ! might like to enable it…! Local deals!
19. Clear call to action.
20. Clear call to action. Nice! I love personalization. :)
21. Clear call to action. Nice! I love personalization. :) This also provides a ! great introduction to ! the diversity of ! companies! that RetailMeNot! partners with!
22. Clear call to action. Nice! I love personalization. :) This also provides a ! great introduction to ! the diversity of ! companies! that RetailMeNot! partners with! I do wonder how! RetailMeNot decided ! to order these companies! on the grid.
23. Clear call to action. Nice! I love personalization. :) Why is this not! the real Pizza Hut logo? This also provides a ! great introduction to ! the diversity of ! companies! that RetailMeNot! partners with! I do wonder how! RetailMeNot decided ! to order these companies! on the grid.
25. I’m a big fan of ! the hearts — a! delightful little! animation when! tapped!
27. Okay! I could ! be into this…
28. Okay! I could ! be into this… Seems like they’re ! trying to sneak this ! part in.! I’m not sure I like ! newsletters!
29. Okay! I could ! be into this… Clearly promoting ! preferred sign up.! Seems like they’re ! trying to sneak this ! part in.! I’m not sure I like ! newsletters!
30. Okay! I could ! be into this… Clearly promoting ! preferred sign up.! I chose to put in a false email! to see what would happen! (email@gnail.comm). There! was no error message and I! was passed on to the next! screen. Seems like they’re ! trying to sneak this ! part in.! I’m not sure I like ! newsletters!
31. Okay! I could ! be into this… There was also no call to! action once I had signed up.! Tips like “check your! email” or confirm address” ! could have been helpful. Clearly promoting ! preferred sign up.! I chose to put in a false email! to see what would happen! (email@gnail.comm). There! was no error message and I! was passed on to the next! screen. Seems like they’re ! trying to sneak this ! part in.! I’m not sure I like ! newsletters!
32. Our Best Feed
33. Love the multiple ! feeds — great for ! user engagement Our Best Feed
34. Love the multiple ! feeds — great for ! user engagement. Not sure what I would! be buying here.! This needs a better! description. Our Best Feed
35. Love the multiple ! feeds — great for ! user engagement. Some descriptions are ! better than others… Our Best Feed Not sure what I would! be buying here.! This needs a better! description.
36. Love the multiple ! feeds — great for ! user engagement. Some descriptions are ! better than others… Cool scrolling interaction. ! Nice that I’m ! able to preview other ! deals as I scroll.! Our Best Feed Not sure what I would! be buying here.! This needs a better! description.
37. Bottom of Our Best Feed
38. Bottom of Our Best Feed Nice. This leads me ! towards other! engagement in the app.
39. Bottom of Our Best Feed Awesome graphic! Love! how the arrow leads ! right down to Favorites! in the Nav bar. Nice. This leads me ! towards other! engagement in the app.
40. Nearby button
41. Nearby button Good copy. Reminder! of how feature! can help me.
42. Nearby button Preferred action! nicely highlighted. Good copy. Reminder! of how feature! can help me.
43. Nearby button Preferred action! nicely highlighted. Good way of not forcing! me to make a decision! immediately. Good copy. Reminder! of how feature! can help me.
44. Nearby button Preferred action! nicely highlighted. Allows user to dive ! deeper for details. Good way of not forcing! me to make a decision! immediately. Good copy. Reminder! of how feature! can help me.
45. Nearby button Preferred action! nicely highlighted. Allows user to dive ! deeper for details Important to have ! a way for users ! to bail out if they! don’t want to activate! Nearby. Good way of not forcing! me to make a decision! immediately. Good copy. Reminder! of how feature! can help me.
46. Nearby button Good copy. Reminder! of how feature! can help me. Preferred action! nicely highlighted Allows user to dive ! deeper for details Important to have ! a way for users ! to bail out if they! don’t want to activate! Nearby. Interesting use of teal ! as a secondary color! here. ! Aren’t RetailMeNot’s ! colors purple and red? Good way of not forcing! me to make a decision! immediately.
47. Favorites Button
48. Favorites Button Suggesting more stores! I might like… cool!
49. Favorites Button Suggesting more stores! I might like… cool! Aeropostale? Definitely! not my style… Not sure! how that was suggested! from favoriting Lyft!
50. Categories Button
51. Categories Button Clear and simple! layout with friendly! icons
52. Categories Button Clear and simple! layout with friendly! icons I like the grid graphic but am ! a little confused.! This section is not organized! in the grid system depicted in! the graphic.
53. Categories Button Clear and simple! layout with friendly! icons I like the grid graphic but am ! a little confused.! This section is not organized! in the grid system depicted in! the graphic. Overall, nice layout! with easy scrolling
54. RetailMeNot! Mobile ! On-boarding That’s it — ! Thanks for taking a look!