Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing

The raw slides for my presentation for the Ecommerce Show.

Transcript

1. Leveraging AI in Digital Marketing for Ecommerce Imogen Collins Genie Goals Speakerdeck.com/imogencollins linkedin.com/in/imogenpickles
2. about us An award winning PPC, Paid Social & Affiliate marketing agency 30 employees based out of Cambridge In Google’s top 1% of EMEA Agencies One of AWIN’s top 20 agency partners 45th Best Place to Work in the UK 2023 2
3. How can e-comm brands leverage Artificial intelligence to drive profit?
4. • What is AI? • What changed? • How it is being used • The downsides • Tips and tricks
5. What is AI?
6. 6 “artificial intelligence”
7. 7 “machine learning”
8. 8 “deep learning”
9. 9 “computer vision”
10. 10 “natural language processing”
11. Notice anything strange about the images?
12. 12 Source: Google Trends report for “artificial intelligence”
13. What changed?
14. How are we already using AI and machine learning in e-com?
16. Pmax & Advantage+
17. What are the downsides?
19. 1 9
20. 2 0
21. 2 1
22. 2 2
23. 2 3
24. 2 4
25. 2 5
26. Why would we use it then?
27. 27 Pmax switched on
28. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
29. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
30. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
31. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
32. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
33. Top Tips • Game the algorithm • Manage the learning phase • Inject creativity • Have a strategy • Regain control
34. In Summary… • AI is not new • AI is not a strategy • AI is a tool