Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing

The raw slides for my presentation for the Ecommerce Show.

Transcript

1. Leveraging AI in
   Digital Marketing for
   Ecommerce
   Imogen Collins
   Genie Goals
   Speakerdeck.com/imogencollins
   linkedin.com/in/imogenpickles
   

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2. about us
   An award winning PPC, Paid Social &
   Affiliate marketing agency
   30 employees based out of Cambridge
   In Google’s top 1% of EMEA Agencies
   One of AWIN’s top 20 agency partners
   45th Best Place to Work in the UK 2023
   2
   

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3. How can e-comm
   brands leverage
   Artificial
   intelligence
   to drive profit?
   

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4. • What is AI?
   • What changed?
   • How it is being used
   • The downsides
   • Tips and tricks
   

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5. What is AI?
   

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6. 6
   “artificial intelligence”
   

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7. 7
   “machine learning”
   

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8. 8
   “deep learning”
   

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9. 9
   “computer vision”
   

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10. 10
    “natural language
    processing”
    

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11. Notice anything
    strange about the
    images?
    

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12. 12
    Source: Google Trends report for “artificial intelligence”
    

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13. What changed?
    

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14. How are we
    already using AI
    and machine
    learning in e-com?
    

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16. Pmax &
    Advantage+
    

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17. What are the
    downsides?
    

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26. Why would we
    use it then?
    

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27. 27
    Pmax switched
    on
    

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28. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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29. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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30. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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31. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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32. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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33. Top Tips
    • Game the algorithm
    • Manage the learning phase
    • Inject creativity
    • Have a strategy
    • Regain control
    

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34. In Summary…
    • AI is not new
    • AI is not a strategy
    • AI is a tool
    

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