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Ecommerce Show - Imogen Collins - Leveraging AI...
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Imogen Collins
September 14, 2023
Marketing & SEO
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Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing
The raw slides for my presentation for the Ecommerce Show.
Imogen Collins
September 14, 2023
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Transcript
Leveraging AI in Digital Marketing for Ecommerce Imogen Collins Genie
Goals Speakerdeck.com/imogencollins linkedin.com/in/imogenpickles
about us An award winning PPC, Paid Social & Affiliate
marketing agency 30 employees based out of Cambridge In Google’s top 1% of EMEA Agencies One of AWIN’s top 20 agency partners 45th Best Place to Work in the UK 2023 2
How can e-comm brands leverage Artificial intelligence to drive profit?
• What is AI? • What changed? • How it
is being used • The downsides • Tips and tricks
What is AI?
6 “artificial intelligence”
7 “machine learning”
8 “deep learning”
9 “computer vision”
10 “natural language processing”
Notice anything strange about the images?
12 Source: Google Trends report for “artificial intelligence”
What changed?
How are we already using AI and machine learning in
e-com?
15
Pmax & Advantage+
What are the downsides?
18
1 9
2 0
2 1
2 2
2 3
2 4
2 5
Why would we use it then?
27 Pmax switched on
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
In Summary… • AI is not new • AI is
not a strategy • AI is a tool