Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ecommerce Show - Imogen Collins - Leveraging AI...
Search
Imogen Collins
September 14, 2023
Marketing & SEO
0
310
Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing
The raw slides for my presentation for the Ecommerce Show.
Imogen Collins
September 14, 2023
Tweet
Share
More Decks by Imogen Collins
See All by Imogen Collins
Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing - With Notes
imogencollins
0
75
Other Decks in Marketing & SEO
See All in Marketing & SEO
BrightonSEO San Diego: How to Update Content to Increase Traffic and Revenue
alyssacorso12
0
210
The End of SEO As We Know It
ipullrank
2
310
Stop paying twice: how to eliminate search cannibalisation and maximise ROI - BrightonSEO x Hero Conf UK - April 2025
c_j_ridley
1
240
Humanistic SEO | brightonSEO | Megan Roberts
meganjane
0
220
How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make
katarinadahlin
PRO
1
960
Measure what makes an impact
myriamjessier
2
230
Vortex Valor を使った情報に基づく取引判断の方法
davidmurray
0
250
Site migrations: gone wrong / how to fix them / how to do it right.
dunesearch
1
190
Les daltoniens, les oubliés de l'UX
seomix
0
320
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
joao_f_pereira
1
270
Momentum: how publishing and updating frequency impact SEO - BrightonSEO April 2025
pontusvippelius
0
210
Future-Proof Links: Users, Updates & AI
tamaranovitovic
0
220
Featured
See All Featured
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
47
2.7k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
160
15k
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.8k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
34
2.2k
The Pragmatic Product Professional
lauravandoore
33
6.6k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
A Tale of Four Properties
chriscoyier
159
23k
Thoughts on Productivity
jonyablonski
69
4.6k
[RailsConf 2023] Rails as a piece of cake
palkan
54
5.5k
Reflections from 52 weeks, 52 projects
jeffersonlam
349
20k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Transcript
Leveraging AI in Digital Marketing for Ecommerce Imogen Collins Genie
Goals Speakerdeck.com/imogencollins linkedin.com/in/imogenpickles
about us An award winning PPC, Paid Social & Affiliate
marketing agency 30 employees based out of Cambridge In Google’s top 1% of EMEA Agencies One of AWIN’s top 20 agency partners 45th Best Place to Work in the UK 2023 2
How can e-comm brands leverage Artificial intelligence to drive profit?
• What is AI? • What changed? • How it
is being used • The downsides • Tips and tricks
What is AI?
6 “artificial intelligence”
7 “machine learning”
8 “deep learning”
9 “computer vision”
10 “natural language processing”
Notice anything strange about the images?
12 Source: Google Trends report for “artificial intelligence”
What changed?
How are we already using AI and machine learning in
e-com?
15
Pmax & Advantage+
What are the downsides?
18
1 9
2 0
2 1
2 2
2 3
2 4
2 5
Why would we use it then?
27 Pmax switched on
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
In Summary… • AI is not new • AI is
not a strategy • AI is a tool