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Get Out Of The Monkey House

Get Out Of The Monkey House

When you design yourself into a corner, you can get yourself out!

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Ipstenu (Mika Epstein)

August 02, 2013
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Transcript

  1. A  Fresh  Outlook  Helps  Everything   GET OUT OF THE

    MONKEY HOUSE
  2. Mika Ariela Epstein (aka Ipstenu) DreamHost WordPress Guru WordPress.org ….

    •   forum  rep  for  2012  and  2013   •   Plugin  Review  Team  volunteer   •   core  contributor     WHO AM I?    
  3. The Monkey House? “I  have  this  refrain  about  the  monkey

     house  at  the  zoo.   When  you  Hirst  enter  into  the  monkey  house  at  the  zoo,  you   think,  ‘Oh  my  god  this  place  stinks!’  And  then  after  you’re   there  for  20  minutes  you  think,  ‘it’s  not  so  bad’  and  after   you’re  there  for  an  hour  it  doesn’t  smell  at  all.  And  anyone   entering  the  monkey  house  freshly  thinks,  ‘this  stinks!’ You’ve  been  living  in  the  monkey  house.”     -­‐-­‐  Tim  Gunn  -­‐  Project  Runway    
  4. WHAT IS DESIGN?

  5. NOT “JUST” A PRETTY FACE •  The  Plan   • 

    The  Look   •  The  Feel   •  The  Goal  
  6. Who Do You Design For?

  7. •  Where  do  I  log  in?   •  Where  do

     I  comment?   •  Where  can  I  download?   •  Where  is  ANYTHING?   •  I  don’t  know  where  to  go!   If You Don’t Know… Users  Will  Complain   “Oh  dear.”  
  8. … Annoying Things Happen •  You’re  wasting  time  answering  ‘obvious’

     questions   •  People  are  commenting  in  the  ‘wrong’  place   •  Your  visits  are  dropping  
  9. It’s The Monkey House

  10. I’m Designing For… Someone  Else   Me,  Myself,  and  I

     
  11. WHO AND WHAT YOU DESIGN FOR

  12. DESIGN SHOULD BE … •  Intuitive   •  Logical  

    •  Memorable   •  Relatable  
  13. Intuition

  14. OH, DEAR… New  visitors  should  Hind   ‘things’  easily  

      Similar  sites  should   operate  similarly     Users  will  create  their  own   paths  
  15. Logical

  16. MAKE IT WORK   Form  Follows  Function      

    Interfaces  should  be  predictable       Be  Consistent  
  17. Memorable

  18. WOW THE JUDGES   “I  remember  where  FOO  is!”  

        “This  looks  familiar…”       “I  love  the  look!”  
  19. Relatable

  20. FIND BALANCE   “Oh,  this  is  like…”      

    Familiarity  breeds  usability       Comparisons  are  okay  
  21. WHAT ELSE CAN I DO? People  love  my  site!  

  22. •  Log  out  and  visit  your  site   •  Pretend

     you’re  new   •  Get  someone  new  to  test   •  Be  hard  on  yourself   Go Visit The Monkey House
  23. Sometimes Wrong is Right

  24. You’re The Designer, She is the model •  Who  are

     you  designing   for?   •  Who  should  like  it?   •  Who  should  love  it?  
  25. •  Stand  behind  your  work   •  Don’t  make  excuses

      •  Be  proud  (even  if  you   make  mistakes)   •  Be  bold   •  Listen  to  advice  (even  if   you  don’t  take  it)   Like Your Site
  26. Be Aware Of Change •  Returning  visitors  get  lost  

    •  Visitors  lose  interest   •  They  leave  
  27. Be Unique

  28. Any  Questions?   Auf Wiedersehen