Adxperience

Transcript

1. The user engagement expert The engagement expert.
2. 2 “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs
3. 3 THE MOBILE INDUSTRY HAS EXCELLED IN GENERATING EXPOSURE, INSTALLS, AND ACTIONS, BUT WHAT ABOUT ENGAGEMENT ? of installed apps are never used of installed apps are abandoned after the first use of those who stop using apps, would use an app again if offered a discount of those who stop using apps, would reuse an app if offered exclusive or bonus content 30% 24% 25% 26%
4. 4 ADXPERIENCE, THE TECHNOLOGICAL ANSWER TO ENGAGEMENT Adxperience is an AdTech mobile first company, which built its in-house technology to empower user engagement at scale 1 Brand Engagement Expose to valuable users and create a real interaction with the brand 2 Engaged User Acquisition Drive CPA-optimized installs that will generate LTV and measure up with ROI goals 3 Re-engagement Reconnect with users to improve retention, engagement and upselling, or win back lapsing customers
5. 5 BRAND ENGAGEMENT Adxperience’s proprietary DSP technology focus on bringing the most reliable exposure for its brands and keep a close eye on ROI. It’s private, it’s premium, it’s transparent Control media With full transparency on more than 100 000 media placements available Target the real audience with the right message and creative format Optimize brands KPIs in Real Time ✓ In banner: CTR, in banner engagement, completion rates, reach, unique exposure ✓ Post impression & post click: bounce rate, unique users, session length on advertiser landing page 1 #BrandEngagement Process of forming an emotional or rational attachment between a consumer and a brand #Adxperienceit! Work on engagement- based models – CPCV, CPUV, CPS, CP2C and more!
6. 6 VIDEO BANNER INTERSTITIAL NATIVE ADS PLAYABLE ADS EXPANDABLE RICH MEDIA BRAND ENGAGEMENT – THE AD-FORMATS AD FORMATS SUPPORTED IN-HOUSE INNOVATING FORMATS 1
7. 7 Location GPS coordinates Moments Location + context targeting (i.e. drive to store) Device IDs Retarget/Detarget Remarket User Profiles From Adx DMP/Client DB Look alike Target Active Users / Content Demographics / Behavior Using 3rd party data BRAND ENGAGEMENT – THE “REAL” TARGETING On top of all conventional targeting options (device, day part, carrier, …) Adxperience has built a strong engine allowing to target the following: 1
8. 8 WE ANALYSE the client target audience to find the right targeting strategy from data and use proprietary algorithms to optimize each campaigns WE LEARN as soon as we reach agreed KPIs No cash burning WE SCALE for a couple of weeks to get data WE TEST ENGAGED USER ACQUISITION For Adxperience User acquisition = Engaged user acquisition We designed a platform allowing to ingest and optimize all kinds of engagement events thanks to simple process 1 3 4 2 2 #UserAcquisition gain new users with high engagement with the advertiser service #Adxperienceit! Combine different sources of to generate quality and volumes Define the right KPIs and track every single event Analyze client users profiles to better lookalike or deep target
9. 9 RE-ENGAGEMENT Discover Adxperience re-marketing factory built on top of its DSP & allowing to Ingest all data history & live data collected in real time from campaigns Map any data tracked by the advertiser Analyze user profiles and engagement patterns Define remarketing scenarios/rules allowing to boost engagement ratios 3 #Adxperienceit! Reactivate users Engage first comers Retain users Upsell edge #Re-Engagement: action of serving ads to people who have shown interest with the product without engaging in order to convert them into power users
10. 10 HOW DO WE DO? DATA DRIVEN PROCESS How do we collect the data? Inventory sources Adxchanges Adneworks Site/apps Billions of ad requests with device IDS Adxperience User DB Advertiser User feed
11. 11 HOW DO WE DO? DATA DRIVEN PROCESS What do we do with the data? Accurate targeting for brand engagement and acquisition Adxperience User DB 3rd party data (demographics, behaviors, income, …) 1st party data User data ingestion Data analysis engine Adxperience user profile & cohort DB Hipsters Gamers Shoppers Families PRECISE TARGETING Management LOOKALIKE Targeting
12. 12 HOW DO WE DO? DATA DRIVEN PROCESS What do we do with the data? Remarketing Adxperience User DB Live campaign data from attribution system Advertiser user historical datas Remarketing factory engine Remarketing rules processing User Engagement User Upselling User retention Boost User Reactivation
13. 13 HOW DO WE DO? THE ALGORITHMIC TOOLS Reach the KPI and optimize campaigns according to clients’ expectations KPI OPTIMIZER Detect fraud in real time: bots, incent traffic, click injection, install farms, etc. ANTI FRAUD Analyze data from the campaigns and rank the publishers according to their performance PUBLISHER SCORING Control spends by defining bid range, staggering, aggressivity and media capping SMART BIDDING Create your own remarketing rules to engage with users the way you want to REMARKETING ALGORITHMS
14. 14 HOW DO WE DO? THE PLATFORM Adxperience’s in-house technology was built in close cooperation with the business and the tech teams sharing the common will to create a cutting-edge proprietary mobile ad-tech platform. Each feature of the platform was developed to answer specific needs and create a smooth and more efficient campaign management process. The result is a business-oriented platform answering five major requirements: Centralized Flexible Efficient Data-driven ROI-focused
15. 15 ADXPERIENCE IN A NUTSHELL 5 Years of experience in branding and performance activity 200+ Clients and partners worldwide 1B Profiles of exclusive data collected via our proprietary technology. 100k+ Websites & apps from ad exchanges, ad networks and direct publishers 2 Offices, 1 in Paris and 1 in Tel Aviv, the startup nation Daily ad requests ingested by our system 4.5B
16. 16 ADXPERIENCE AWARDS 2016 / 2017 The Deloitte Technology Fast 50 in France and Fast 500 in EMEA is ranking the fastest growing technology companies in the region 10th out of 50 in FR 53rd out of 500 in EMEA The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015 52nd out of 1000 companies Les Echos, a French newspaper is ranking the best growing in revenues companies 11th out of 500 companies The FrenchWeb500 is ranking the most promising 500 tech companies 143rd out of 500 companies
17. 17 OUR PARTNERS 3rd Party Tracker 3rd Party Data 3rd Party AdServers AdExchanges Publishers
18. 18 OUR CLIENTS