Design Thinking

Table of contents :
1. What is design thinking
2. Why we learn design thinking
3. Hands on design thinking

Transcript

1. Design Thinking R P L - G D C L A B O R A T O R Y | T E L K O M U N I V E R S I T Y I N D O N E S I A
2. Hi, I'm Irfananda Rafif Satrio
3. Table of contents what is design thinking why we learn design thinking hands on design thinking 1 2 3
4. What is Design Thinking ?
5. Which one you prefer ?
6. Which one you prefer ?
7. Most successful product are designed to suit the needs of the users and business goals
8. Why this product fail ?
9. Which is successful now ?
10. People don’t want something truly new, they want the familiar done differently Nir Eyal https://www.nirandfar.com/2015/06/california-role-rule.html
11. 2 things that a successful product has It meets the user needs and business goals NEEDS A familiar product but feels differently and better than before INNOVATION
12. What is Design Thinking ? A human-centered design process to create a product, service, or experience that people want (desirability), useful (viability), and easily built (feasibility) in terms of technology https://www.ideou.com/pages/design-thinking
13. Do you have a problem when use this product ?
14. Understand Explore Materialize IDEO Shopping cart
16. Why we learn Design Thinking ?
18. Benefit from using Design Thinking focus on the needs low risk fail fast, success faster innovative
19. Hands on Design Thinking
20. Empathize
21. Empathize Conduct research to develop an understanding of your users, their needs, and the problems Make sure your assumptions is wrong Let go your ego Care Be curious Rules : 1 2 3 4 https://www.interaction-design.org/literature/article/how-to-develop-an-empathic-approach-in- design-thinking
22. Interview Preparing for an Interview Conducting an Interview Observe with scenarios Empathy map 1 2 3 4
23. Preparing for an Interview Brainstorm with your team the questions you can ask. Everyone makes their own questions. You can write questions based on your assumptions.
24. Preparing for an Interview Group the potential questions into areas or themes. Then, try to figure out the best order of themes that would ensure a smooth flow of conversation. Remove repeated questions, and consolidate or separate questions where necessary
25. Conducting an Interview Ask why. When asking experiences, try to tease out stories of what they did in the recent past, rather than asking about generic experiences.
26. Give the users some scenarios For this purpose, you should describe a number of specific situations that could trigger use of the product or service you are designing. Scenarios usually start by placing the user in a specific context with a problem they want to or have to solve.
27. Empathy Map https://www.interaction-design.org/literature/article/empathy-map-why-and-how-to-use-it
28. List the facts Write some facts based on the obtained data. This facts may help your analysis. Example : Mahasiswa mendapatkan nilai jelek karena ketika dikelas mereka mengantuk.
29. Define
30. Point of View Is a meaningful and actionable problem statement, which will allow you to ideate in a goal-oriented manner. PoV = persona + need + insight https://www.interaction-design.org/literature/article/define-and-frame-your-design-challenge-by- creating-your-point-of-view-and-ask-how-might-we
31. Define your point of view
32. Define your point of view [User . . . (descriptive)] needs [Need . . . (verb)] because [Insight . . . (compelling)] Seseorang yang tinggal di kota ... membutuhkan akses ke mobil bersama 1-4 kali selama 10-60 menit per minggu ... dia lebih suka berbagi mobil dengan lebih banyak orang karena ini lebih murah, lebih ramah lingkungan, dan masih harus mudah bagi lebih banyak orang untuk berbagi.
33. "How might we" questions For example, if your POV is : “Gadis remaja membutuhkan ... makan makanan bergizi ... agar bisa berkembang dan tumbuh dengan cara yang sehat.“ And known facts says : Gadis remaja kurang tertarik memakan makanan bergizi The HMW question may go as follows : - Bagaimana mungkin kita membuat makanan sehat yang menarik bagi wanita muda ?
34. Ideation
35. Generate ideas DIVERGE Make as many choices / solutions as possible. Everyone makes their own ideas. CONVERGE Select the best ideas. You can also combine two or more best ideas.
36. Diverge Make as many choices / solutions as possible. Everyone makes their own ideas. Keep silent and don't discuss.
37. Converge Everyone explain their own ideas. Select the best ideas. You can also combine two or more best ideas.
38. Prototype
39. Prototype A prototype is an amazing tool to help you fail fast success faster.
40. Crazy Eight
41. Sketch your ideas Start by sketching the ideas we got from ideate process. Everyone makes their own sketch ideas with "crazy eight".
42. Converge Everyone explain their own sketch. Select the best sketch. You can also combine two or more best sketch.
43. Paper Prototyping
44. Testing
45. Testing Test will help to understand what actually works and what does not. Test to refine prototypes and solutions, to learn more about the user, and to test and refine your PoV
46. Usability testing Define task goals Scenarios Start testing 1 2 3
47. Define task goals What users needs to be able to do. Based on your PoV. Youtube Goals : - Mencari dan menonton video - Upload videos - Subscribe ke channel youtube
48. Scenarios Task scenarios must describe the situation & must be as clearly as possible. User goal : Mencari dan menonton video Poor task : Cari dan tonton video tentang rekaman nyata perang Diponegoro Better task : Cari dan tonton video tentang musik jazz
49. Start testing
50. Usability score S = Total task sukses N = Total tester T = Total task * Total tester Score = (S + (N * 0.5)) / T
51. MANY THANKS F E E L F R E E T O A S K M E I R F A N A N D A R S A T R I O I R F A N A N D A 0 0