O N S It's very easy in the computer to create something perfect. What they really wanted from me was to beat up this world. When I got my first business card from Pixar, it said “Tia Kratter, Imperfectionist.” Scuﬀ marks, splats, scrapes, divots, dirt, that kind of thing.
— or they are too perfect! • Systems, data, inputs — all imperfect! • Design for imperfect people • Design for boardrooms and real people, not billboards and models • Use imperfect data to challenge our assumptions and understand our users I M P E R F E C T I O N S Designing products for real people
O N S Product design ≠ Marketing Design Beautiful imagery and perfect copy is ideal for marketing material and billboards, but it’s not a good fit for product design. Product designers are interested in the hands-on experience, not billboards.
O N S GoFundMe Social Fundraising Most people use GoFundMe to raise money for themselves, a friend or loved one during life's important moments… like medical expenses, education costs, volunteer programs, youth sports, funerals & memorials - even animals & pets.
O N S Empathy Matters Age of algorithms We are building tools that have a powerful impact on people’s lives and perceptions. This train stall was down to a tragic incident, but made the brands involved look heartless.
O N S People are Inspiring By using real data, and designing for real people, we can validate our ideas and create features that people will love. By listening to them, we can generate new ideas. Through inclusive design, we can be ethical, responsible designers.
O N S “ One should be immediately skeptical of presentations that lack adequate sourcing or presentations that contain only tendentious or highly selected, cherry-picked sources.” Edward Tufte The History of Rock 'n' Roll, 1955-74 from Edward Tufte's "Beautiful Evidence"
O N S Mockups Designing for the real It’s easy to create an effective design when you have complete control over what shows on screen. By using real data we can challenge our assumptions and test our designs more effectively. Unsolicited Facebook concept https://www.behance.net/gallery/23597009/Facebook-Concept-Redesign
O N S Example Not a good avatar If I attempt to make my Google avatar from a file that isn't obviously a decent photo of my face, Google lets me know. Are you sure people will recognise you in this photo? It doesn't seem to have a face in it.
O N S Chat Cross talk In an ansyncronish conversation, it’s sometimes hard to follow what’s going on. We have no control over who says what, and when. It can sometimes be hard to know who’s replying to who ! " #
O N S Example Insecure connection When Chrome detects you’re on an insecure connection, it refuses to auto fill credit card details. http://littlebigdetails.com/post/148149377838/chrome-when-it-detects- youre-on-an-insecure
O N S Example Twitter’s “GIFs” “An MP4 can be twice as smooth and thrice as pretty, but still come in at a quarter the file size. For Twitter, that means lower bandwidth bills. For you, that means less waiting around for GIFs to load.” Gasp: Twitter GIFs Aren’t Actually GIF https://techcrunch.com/2014/06/19/gasp-twitter-gifs-arent-actually-gifs/
O N S Example “Adult” products Amazon replaces the product name with the order number when you order something that could be embarrassing if it appeared in a notification! http://littlebigdetails.com/post/137622133283/amazoncom-the-order-with- the-number-as-a