CompressionX - IT Press Tour #63 Sep 2025

Transcript

1. An introduction to CompressionX 63rd IT Press Tour, 9th September
2. It all began with a graph and a revelation Mathematical equation sparked the idea & early concept Founded in 2012 Realised we needed to automate the offering to make it more accessible Worked with a partner to develop the Beta product, launched in 2025 Partnered with Pinwheel to ensure environmental impact was invested in Pure vs. Applied
3. Mission: Saving the planet, one file at a time Earth's file storage footprint is growing exponentially. This means more hardware, more rare earth elements, more cooling, and more electricity. CompressionX is on a mission to disrupt that cycle.
4. Environmental Challenges 3% global electricity consumed by data centres 560 billion litres of water are consumed annually by data centres 2.5% global CO₂ emissions generated by storing and transferring data
5. Legacy Technology - Customer Pain Points Clunky, outdated interfaces Extra steps & friction Cross- platform experience Security confusion Speed (or lack of!) File compatibility headaches
6. Why CompressionX? Clunky, outdated interfaces Clean, modern UX Too many steps to compress/ extract One-click compression & extraction Nag screens, trials, hidden costs Transparent pricing (no nags or paywalls) Weak cross-platform integration Built for cross-platform & cloud Slow with large files Next-gen compression algorithm Confusing encryption & security Secure by default  Save time with effortless workflows  No hidden costs, no frustration  Works everywhere, seamlessly  Store more with less hardware  Greener storage – less energy, fewer resources  Peace of mind: data stays 100% intact
7. Product Pitch Smaller, smarter storage Seamless and simple Greener by design 1. 2. 3.
8. Structured data vs. Unstructured data
9. How the algorithm works CompressionX uses an intelligent algorithm to look at the data set and determine the best way to break the data down to achieve optimum compression in a single pass.
10. Use Cases Lossy compression degrades sound quality; high-fidelity audio is too heavy to stream efficiently. • Faster Data Flow • Higher Efficiency • Future-Ready • Instant Data Delivery • Smarter Compression • Flexible & Powerful • Streamlined Data Flow • Cost Savings • Efficient Encoding • Restore Original Quality • Richer Listening • Efficient Streaming Lidar and sensor data volumes are enormous, overwhelming networks and slowing cloud transfer. Aircraft generate vast amounts of data that must be transmitted instantly and stored securely; existing tools are slow and rigid. Billions of devices produce constant streams of small but cumulative data, driving up cloud costs and latency.
11. Competition & Differentiators CompressionX is a cutting-edge disruptor to legacy competitors: • Modern, purpose-built algorithm • Sustainability at the core • Superior performance • Seamless, user-friendly experience • Future-proof scalability • Customer-first approach from marketing to product development • Roadmap of exciting future developments
12. Roadmap Multi-threading will exponentially increase compression ratios to provide unparalleled performance Auto-scan functionality will prompt you when cold data is ready to be compressed Pro-user functionality will allow users to customise compression ratios for their needs (faster vs. smaller) Mobile app and web-based decompression app will make decompression available to all users (not just subscribers) Cloud integration to maximise accessibility across multiple devices Software Developer Kit (SDK) for enterprise deployment
13. Go To Market Business Model Overview Go-to-Market Strategy Marketing Funnel Business Model and Go-to-Market Strategy • Online, automated self-serve sales transactional model Business Model Overview • Market need = more effective file compression that reduces environmental impact of businesses data storage • Revolutionising the way data is stored and shared • Wide scope for customers across IT and wider business/personal users • Owned, earned and paid channels
14. Go To Market Business Model Overview Go-to-Market Strategy Marketing Funnel Go-to-Market Strategy • Early goals are around driving enough traffic to analyse data • Initial launch phase KPIs focused on early traffic generation and conversion • Key messages = performance, sustainability, & cost savings • Business Model and Go-to-Market Strategy
15. Go To Market Business Model Overview Go-to-Market Strategy Marketing Funnel Marketing Funnel • Big focus on awareness activity • Multiple routes to acquisition • Activation funnel optimisation • Ensuring conversion for revenue and leveraging upsell opportunities • Marketing automation for referral/retention activity Business Model and Go-to-Market Strategy
16. Pricing Model Basic Plan Standard Plan Pro Plan Compress up to 25GB per month  Meets compression needs of casual user  Save personal files smaller  Enjoy state-of-the-art encryption  Speed up your backup management workflow  Email large files with ease Compress unlimited data  Unlimited compression for power users  Manage big data with ease  Protect years of business documents with robust encryption  Optimise storage space on your cloud service or hardware  Transfer any number of large files effortlessly More control for enterprise users  Multiple seats for enterprise deployment  Extended user management features  Customisable compression ratios to optimise for speed or size Free £3.99/month (billed annually) TBC
17. Sustainability projects Capping Methane Leaks Capping methane emissions by finding and plugging leaking orphaned oil and gas wells. Seagrass Conservation Securing a future for seagrass, for people, planet and biodiversity. Combat Elephant Poaching Supporting female rangers to stop poaching of elephants in Africa. Rainwater Harvesting Bunds Restoring desertified, dry land using techniques including rainwater harvesting.
18. What’s next?
19. Questions & Answers