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Internet oglašavanje

87a98c5f87444727ec1cf2971374ad3a?s=47 Ivan Minic
January 30, 2012

Internet oglašavanje

Osnovne informacije o online oglašavanju.

87a98c5f87444727ec1cf2971374ad3a?s=128

Ivan Minic

January 30, 2012
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Transcript

  1. Online oglašavanje Ivan Minić

  2. «  CONTENT MARKETING «  DISPLAY ADVERTISING «  VIDEO ADVERTISING « 

    SEARCH ENGINE MARKETING «  SOCIAL MARKETING «  E-MAIL MARKETING «  NAPREDNO TARGETIRANJE «  MOBILNI MARKETING VRSTE OGLAŠAVANJA:
  3. «  ONLINE PR «  PLAĆENE VESTI «  PLAĆENI POSTOVI « 

    PLAĆENI TWITTOVI «  … CONTENT MARKETING
  4. «  BANNERI «  FLOATERI «  EXPANDABLE «  BRANDIRANJE «  TAKEOVER

    «  … DISPLAY ADVERTISING
  5. «  PRE ROLL «  MID ROLL «  POST ROLL « 

    IN BANNER «  IN TEXT «  … VIDEO ADVERTISING
  6. «  TEXT SEARCH ADS «  SEO SEARCH ENGINE MARKETING

  7. «  DIRECT ADS «  CORPORATE PAGES «  GEO LOCATION VENUES

    «  UPDATES «  EVENTS SOCIAL MARKETING
  8. «  NEWSLETTERI «  BULK MAIL «  SPAM E-MAIL MARKETING

  9. «  BEHAVIORAL «  CONTEXTUAL «  PERFORMANCE «  … NAPREDNO TARGETIRANJE

  10. «  IN APP ADS «  MOBILE WEB ADS «  MOBILE

    VIDEO ADS «  … MOBILNI MARKETING
  11. TRŽIŠTE

  12. UKUPNO $$$ VELIČINA TRŽIŠTA OGLAŠAVANJA Izvor: Gemius

  13. BROJ KORISNIKA POTROŠNJA PO KORISNIKU (2010) Izvor: Gemius

  14. BROJ KORISNIKA ONLINE % U UKUPNOM BUDŽETU Izvor: Gemius

  15. POTROŠNJA $$$ PO TIPU OGLAŠAVANJA Izvor: Gemius

  16. PROSEČAN CTR PO TIPU OGLAŠAVANJA Izvor: Gemius

  17. POTROŠNJA $$$ PO TIPU OGLAŠAVANJA Izvor: Gemius

  18. 27% 21% 13% 13% 13% 13% FMCG Other Mobile Automotive

    Finacial inst. Technology Izvor: Httpool SRBIJA
  19. SRBIJA KANALI OGLAŠAVANJA •  Google Adwords •  Facebook Ads • 

    Etarget •  PopBox •  Admob •  Httpool •  ZepterADS •  Sajtovi
  20. SRBIJA VELIČINA MREŽE PO BROJU MEDIJA •  Google Adwords: Adsense

    + Search •  Facebook Ads: Facebook •  Etatget: U Srbiji 380 sajtova u mreži. •  PopBox: Preko 300 sajtova u mreži. •  ZepterADS: Preko 120 sajtova •  Httpool: Preko 50 odabranih sajtova
  21. SRBIJA TIPOVI TARGETIRANJA Po ključnoj reči: Google Adwords, Etarget, Httpool,

    ZepterADS Po interesovanjima: Facebook Ads, Google Adwords, Etarget, ZepterADS Po godinama i polu: Facebook Ads Po lokaciji: Google Adwords, Facebook Ads Po mobilnom operateru: Admob Geo targetiranje: ZepterADS, Facebook, Google Adwords Po kanalima na sajtovima: Google Adwords, ZepterADS
  22. DOBRE IDEJE NEKOLIKO PRIMERA

  23. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max.

    140kB
  24. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max.

    140kB
  25. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max.

    140kB
  26. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max.

    140kB
  27. 4 side branding Client: Telenor Campaign: MBB Format: 58-70px +

    300x250 overlay www.naslovi.net 5 dana
  28. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB

  29. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB

  30. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency

    capp: 1 per visit
  31. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency

    capp: 1 per visit
  32. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency

    capp: 1 per visit
  33. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency

    capp: 1 per visit
  34. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency

    capp: 1 per visit
  35. ZAMKE NEKOLIKO PRIMERA

  36. None
  37. None
  38. None
  39. None
  40. STANDARDI VELIČINE BANNERA

  41. STANDARDNE VELIČINE PO IAB SPECIFIKACIJI

  42. VELIČINE VAN UPOTREBE OD 28.02.2011.

  43. HVALA NA PAŽNJI! Ivan Minić www.Burek.com www.FTW.rs mail: office@burek.com gtalk:

    ivan.minic@gmail.com mob: 063 435 818 facebook: facebook.com/ivanminic linkedin: linkedin.com/in/ivanminic twitter: twitter.com/burek