Internet oglašavanje

Osnovne informacije o online oglašavanju.

Transcript

1. Online oglašavanje Ivan Minić
2. «  CONTENT MARKETING «  DISPLAY ADVERTISING «  VIDEO ADVERTISING «  SEARCH ENGINE MARKETING «  SOCIAL MARKETING «  E-MAIL MARKETING «  NAPREDNO TARGETIRANJE «  MOBILNI MARKETING VRSTE OGLAŠAVANJA:
3. «  ONLINE PR «  PLAĆENE VESTI «  PLAĆENI POSTOVI «  PLAĆENI TWITTOVI «  … CONTENT MARKETING
4. «  BANNERI «  FLOATERI «  EXPANDABLE «  BRANDIRANJE «  TAKEOVER «  … DISPLAY ADVERTISING
5. «  PRE ROLL «  MID ROLL «  POST ROLL «  IN BANNER «  IN TEXT «  … VIDEO ADVERTISING
6. «  TEXT SEARCH ADS «  SEO SEARCH ENGINE MARKETING
7. «  DIRECT ADS «  CORPORATE PAGES «  GEO LOCATION VENUES «  UPDATES «  EVENTS SOCIAL MARKETING
8. «  NEWSLETTERI «  BULK MAIL «  SPAM E-MAIL MARKETING
9. «  BEHAVIORAL «  CONTEXTUAL «  PERFORMANCE «  … NAPREDNO TARGETIRANJE
10. «  IN APP ADS «  MOBILE WEB ADS «  MOBILE VIDEO ADS «  … MOBILNI MARKETING
11. TRŽIŠTE
12. UKUPNO $$$ VELIČINA TRŽIŠTA OGLAŠAVANJA Izvor: Gemius
13. BROJ KORISNIKA POTROŠNJA PO KORISNIKU (2010) Izvor: Gemius
14. BROJ KORISNIKA ONLINE % U UKUPNOM BUDŽETU Izvor: Gemius
15. POTROŠNJA $$$ PO TIPU OGLAŠAVANJA Izvor: Gemius
16. PROSEČAN CTR PO TIPU OGLAŠAVANJA Izvor: Gemius
17. POTROŠNJA $$$ PO TIPU OGLAŠAVANJA Izvor: Gemius
18. 27% 21% 13% 13% 13% 13% FMCG Other Mobile Automotive Finacial inst. Technology Izvor: Httpool SRBIJA
19. SRBIJA KANALI OGLAŠAVANJA •  Google Adwords •  Facebook Ads •  Etarget •  PopBox •  Admob •  Httpool •  ZepterADS •  Sajtovi
20. SRBIJA VELIČINA MREŽE PO BROJU MEDIJA •  Google Adwords: Adsense + Search •  Facebook Ads: Facebook •  Etatget: U Srbiji 380 sajtova u mreži. •  PopBox: Preko 300 sajtova u mreži. •  ZepterADS: Preko 120 sajtova •  Httpool: Preko 50 odabranih sajtova
21. SRBIJA TIPOVI TARGETIRANJA Po ključnoj reči: Google Adwords, Etarget, Httpool, ZepterADS Po interesovanjima: Facebook Ads, Google Adwords, Etarget, ZepterADS Po godinama i polu: Facebook Ads Po lokaciji: Google Adwords, Facebook Ads Po mobilnom operateru: Admob Geo targetiranje: ZepterADS, Facebook, Google Adwords Po kanalima na sajtovima: Google Adwords, ZepterADS
22. DOBRE IDEJE NEKOLIKO PRIMERA
23. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB
24. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB
25. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB
26. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB
27. 4 side branding Client: Telenor Campaign: MBB Format: 58-70px + 300x250 overlay www.naslovi.net 5 dana
28. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB
29. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB
30. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit
31. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit
32. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit
33. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit
34. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit
35. ZAMKE NEKOLIKO PRIMERA
40. STANDARDI VELIČINE BANNERA
41. STANDARDNE VELIČINE PO IAB SPECIFIKACIJI
42. VELIČINE VAN UPOTREBE OD 28.02.2011.
43. HVALA NA PAŽNJI! Ivan Minić www.Burek.com www.FTW.rs mail: office@burek.com gtalk: ivan.minic@gmail.com mob: 063 435 818 facebook: facebook.com/ivanminic linkedin: linkedin.com/in/ivanminic twitter: twitter.com/burek