Twitter bot surveys: A discrete choice experiment to increase response rates

Twitter bot surveys: A discrete choice experiment to increase response rates

Juan Pablo Alperin, Erik W. Hanson, Kenneth Shores, Stefanie Haustein.

Presented at the International Conference on Social Media & Society in Toronto, Canada.

Full paper available from the Proceedings of the 8th International Conference on Social Media & Society, Article No. 27, https://doi.org/10.1145/3097286.3097313

9d9434407b38d995c43ceb59fe6adb5b?s=128

Juan Pablo Alperin

July 28, 2017
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  1. 1.

    Juan Pablo Alperin @juancommander Erik W. Hanson, Kenneth Shores, Stefanie

    Haustein https://doi.org/10.1145/3097286.3097313 Twitter bot surveys: A discrete choice experiment to increase response rates #scholcommlab
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    6397 Twitter accounts had linked to SciELO article 6093 were

    still active (this was 2 years later) 286 responded (5%) @juancommander | #scholcommlab
  6. 9.

    6397 Twitter accounts had linked to SciELO article 6093 were

    still active (this was 2 years later) 286 responded (5%) ok. not so great. @juancommander | #scholcommlab
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    benchmark response rates @juancommander | #scholcommlab pop-up surveys: ~20% (Couper,

    2001) links on YouTube: 11-16% (Courtois, 2010; Courtois & Mechant, 2014) web surveys : ~11% (Manfreda et al., 2008)
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    Egoistic appeals (Pedersen & Nielsen, 2016) Question types (Schwanda-Sosik et

    al. 2014) Providing context (Liu, M. et al. 2015) what affects response rates? @juancommander | #scholcommlab
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    # Question types Question text 1 Open ended No egoistic

    appeal Context @screenname Please help us understand New Yorker readers. What format do you prefer to read it in? Thanks! 2 No context Please help us understand New Yorker readers. What format do you prefer to read it in? Thanks @screenname! 3 Yes/no Context @screenname Please help us understand New Yorker readers. Do you read it primarily online? Thanks! 4 No context Please help us understand New Yorker readers. Do you read it primarily online? Thanks @screenname! 5 Multiple choice Context @screenname Please help us understand New Yorker readers. Do you read it online, in print, or both? Thanks! 6 No context Please help us understand New Yorker readers. Do you read it online, in print, or both? Thanks @screenname! 7 Open ended Egoistic appeal Context @screenname You recently tweeted a New Yorker article, could you tell us: What format do you prefer to read it in? Thanks! 8 No context You recently tweeted a New Yorker article, could you tell us: What format do you prefer to read it in? Thanks @screenname! 9 Yes/no Context @screenname You recently tweeted a New Yorker article, could you tell us: Do you read it primarily online? Thanks! 10 No context You recently tweeted a New Yorker article, could you tell us: Do you read it primarily online? Thanks @screenname! 11 Multiple choice Context @screenname You recently tweeted a New Yorker article, could you tell us: Do you read it online, in print, or both? Thanks! 12 No context You recently tweeted a New Yorker article, could you tell us: Do you read it online, in print, or both? Thanks @screenname! @juancommander | #scholcommlab
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    # Question types N Response rate 1 Open ended No

    egoistic appeal Context 119 16.8% 2 No context 112 12.5% 3 Yes/no Context 116 17.2% 4 No context 111 9.9% 5 Multiple choice Context 106 22.6% 6 No context 112 21.4% 7 Open ended Egoistic appeal Context 110 28.2% 8 No context 109 22.0% 9 Yes/no Context 114 29.0% 10 No context 105 24.8% 11 Multiple choice Context 110 40.0% 12 No context 107 35.5% 1,331 23.2% @juancommander | #scholcommlab
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    Question type Open-ended 19.9% Yes/no 20.2% Multiple choice 29.9% Egoistic

    appeal No 16.8% Yes 29.9% Reply/mention Reply 25.6% Mention 21.0% @juancommander | #scholcommlab
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    time related variants - time and day - how long

    since event profile information - identify as bot? - person or institution? combine with ’traditional’ social media research @juancommander | #scholcommlab
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    First tweet Last tweet In-degree (number of followers) Gradual and

    contingent evolutionary emergence of leaf mimicry in butterfly wing patterns @juancommander | #scholcommlab
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    First tweet Last tweet In-degree (number of followers) “Cancer, metabolism,

    fructose, artificial sweeteners, and going cold turkey on sugar” @juancommander | #scholcommlab