Marketing Isn't Bullshit

This talk gave people some helpful ideas on how to plan, promote and build buzz around their new mobile apps. It goes into detail on how to do a press launch and tips on how to communicate with writers. This stuff is important, guys.

Transcript

1. Marketing Isn’t Bullshit Jana Boruta
2. @janaboruta
3. “A great product should market itself.”
5. App Store:
6. App Store: 775,000 apps
7. App Store: 775,000 apps Google Play Store:
8. App Store: 775,000 apps Google Play Store: 700,000 apps
9. I want to help you!
10. Launch 1: Dating app
11. Launch 2: Lyft vs Lift
12. Prismatic iPhone app launch
14. Time spent building app:
15. Time spent building app: 4 months
16. Time spent building app: 4 months Time spent planning and executing:
17. Time spent building app: 4 months Time spent planning and executing: 3 months
18. Result
19. Result • Featured in the App Store
20. Result • Featured in the App Store • 6 publications wrote about the app
21. Result • Featured in the App Store • 6 publications wrote about the app • Jim from The Loop reviewed our app
22. Engaging current users
24. Influencers
25. Build hype
26. Press launch
27. Step 1: Create a spreadsheet
28. Step 2: Pick your launch date
29. Step 3: Set goals for your launch
30. Step 4: Three weeks prior start pinging writers
31. Email Communication Tips
32. Email Communication Tips • Short and straight to the point
33. Email Communication Tips • Short and straight to the point • Skip marketing and buzz words
34. Email Communication Tips • Short and straight to the point • Skip marketing and buzz words • Perfect your one liner
35. Tips for interacting with writers
36. Tips for interacting with writers • Treat them like humans
37. Tips for interacting with writers • Treat them like humans • Build real relationships with them
38. Tips for interacting with writers • Treat them like humans • Build real relationships with them • Avoid being transactional
39. Step 5: Create a press page
40. Step 6: Herd the cattle
41. Launch day!
43. AirBnb, Instagram, Apple...
44. Press Launch • Create a spreadsheet • Pick your launch date • set goals for your launch • 3 weeks prior start pinging writers • Create a press page • Herd the cattle
45. Questions?