Design Critique

How to level up your design process

This talk was given at the World Usability Congress 2021

Transcript

1. @ World Usability Congress 2021 DESIGN CRITIQUE How to level up your design process
2. 2 Hi, I’m Jan !
5. 5 This is terrible. I have no Idea what this means. I would never use this. Nobody will use this. We should make it a dropdown instead of radio buttons. Looks ugly. Make it pretty. WTF… why do we even do this? Can you make it pop?! The logo needs to be bigger Change the order of the buttons so the 3rd and 1st one are switched I don’t like the green. We should be more blue? No, that won’t work. What if we do it my way… It should be more like Apple You can’t use an Android pattern in an iOS App. Users will never be able to get it. I would have used a FAB. It’s just cooler than this here…
6. 6 Critique is a skill. You only get better with practice. – Adam Connor
7. Discussing design 7
8. 8 Types of feedback „Good lord, that’s awful.“ „Oh yea, that’s nice. I really like it.“ „If this is our objective… then it makes sense to revisit…“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback Critique Directive Feedback
9. 9 Design Critique Design Review
10. 10 " Analyzing Problem solving # How do we think about design? Desktop 1 2 3 4
11. 11 What is the objective? What elements of the design are related to the objective? Are those elements e ective in achieving the objective? Why? Why not?
12. How does it work 12
13. 13 • 30 min • one topic • weekly rotation Facilitator Designer Critic Critic Critic Critique setup
14. Lessons learned 19
15. 20 A safe space to share
16. 21 Simple rules
17. 22 • NO „design by committee“. • NO decision making. • The designer decides what’s next.
18. 23 Easy prep & investment
19. 24 [title] Status: [early/mid/late] work Product objectives: [what do we want to achieve?] User needs/scenarios: [which user problem to be solved?] Feedback: [speci c focus for feedback] Attachment: Artwork to be discussed
20. 24 Checkout Page Status: early work Product objectives: improve conversion rate on checkout User needs: check basket, payment & shipping details before purchase Feedback: information architecture and wording Attachment: Artwork to be discussed
21. 25 Facilitation is key
22. 26 • Take notes openly. • Moderate from solution space to problem analysis. • Watch out for domination or falling behind.
23. 27 Remote critique works
24. 28 • Facilitation is a much bigger challenge • Invest in good tools
25. 29 Know your objectives
26. 30 Stop defending & start critiquing
27. 31 Don’t assume – ask
28. 32 Talk about strength
29. 33 • A safe space to share • Simple rules • Easy prep & investment • Facilitation is key • Remote critique works • Know your objectives • Stop defending & start critiquing • Don’t assume – ask • Talk about strength
30. How to implement 34
31. 35 Buy-in is rarely an issue
32. 36 Problem Solution Discover De ne Develop Deliver Design Critique
33. 37 Group Setup
34. 38 Optimize for self-organization
35. 39 The secret to getting ahead is getting started – Marc Twain
36. 40 @jjchieferson @jjchieferson Thanks $