I've Heard Great Things About You - A nondouchey guide to personal branding and self promotion

I gave a talk to students in the Stanford Marketing Group at Stanford University in November 2011 on strategies for leveraging their personal brand without being "that guy".

Transcript

1. I’ve Heard Great Things About You A non-douchey guide to personal branding & self-promotion Jason Shen jason@ridejoy.com Monday, November 7, 2011
2. About Me Biology Gymnastics BS 2008, Coterm 09 2009 NCAA Champs Ethics in Society Honors Thesis Monday, November 7, 2011
3. About Me Blog Startup The Art of Ass-Kicking Ridejoy (YC S11) Monday, November 7, 2011
4. “Either write something worth reading or do something worth writing.” - Ben Franklin Monday, November 7, 2011
5. Create a remarkable product Understand what people want Communicate your value at scale Traditional Branding / Marketing Monday, November 7, 2011
6. Understand what people want Communicate your value at scale Personal Branding / Self Promotion Become a remarkable person Monday, November 7, 2011
7. Your personal brand is a tool to help you achieve your goals Monday, November 7, 2011
8. 7 Ideas Monday, November 7, 2011
9. Work on interesting projects 1 Monday, November 7, 2011
10. Work with great people 2 Monday, November 7, 2011
11. Discover your mission 3 Monday, November 7, 2011
12. Give freely 4 Monday, November 7, 2011
13. Be a people hub 5 Monday, November 7, 2011
14. Build a distribution platform 6 Monday, November 7, 2011
15. Present well 7 Monday, November 7, 2011
16. Question Break Monday, November 7, 2011
17. Why does this stuff matter? Monday, November 7, 2011
18. Case Study Amit Gupta Monday, November 7, 2011
19. Great Website! Monday, November 7, 2011
20. Great Website! Quality headshot Shows personality External validation Learn more One line bio Has a mission! Cool projects + great people Accessible Monday, November 7, 2011
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26. Why are they doing this? Monday, November 7, 2011
27. But... there is a downside to being a great self promoter Monday, November 7, 2011
28. Given the platform and reach he so clearly has, is he grateful and humbled for his ability to seek help on such a massive scale, that many dying people will never have? Doesn't sound like it. He wants life, but it doesn't sound like he has much respect for it. It's very "me me me." - Internet Troll Monday, November 7, 2011
29. “Either write something worth reading or do something worth writing.” - Ben Franklin Monday, November 7, 2011