Building Great Products With Empathy

Building Great Products With Empathy

A practical how-to on designing with empathy, given at the 2013 All Things Open conference and the 2014 Experience: Dev conference.

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Jason VanLue

March 17, 2014
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Transcript

  1. #expdev @jasonvanlue Building Great Products With Empathy —2014 Experience: Dev

  2. @jasonvanlue Jason VanLue

  3. None
  4. 65º

  5. © Dan Hatfield 95º 100%

  6. envylabs.com

  7. None
  8. #expdev @jasonvanlue Sir Henry Cole 1847

  9. #expdev @jasonvanlue "Of high art in this country there is

    abundance, of mechanical industry and invention an unparalleled profusion. The thing still remaining to be done is to effect the combination of the two, to wed high art with mechanical skill". —Sir Henry Cole
  10. #expdev @jasonvanlue Form & Function

  11. #expdev @jasonvanlue The 1930s

  12. #expdev @jasonvanlue “Manufactured goods served the purpose for which they

    were intended, but they came off production lines with a stagnant sameness.” —Henry Dreyfuss
  13. #expdev @jasonvanlue The Industrial Designer Make things prettier.

  14. #expdev @jasonvanlue Good industrial design is a silent salesman. Increased

    efficiency. A better look & feel Assurance Confidence
  15. #expdev @jasonvanlue The Industrial Designer Decorator → Designer

  16. #expdev @jasonvanlue The Industrial Designer Polish → Purpose

  17. #expdev @jasonvanlue Products which valued and included design from the

    beginning drastically outsold those which did not.
  18. #expdev @jasonvanlue Design not only contributed to the physical worth

    of the product, but also to the financial worth of the product.
  19. #expdev @jasonvanlue The Golden Age of Industrial Design

  20. #expdev @jasonvanlue Sound Familiar?

  21. #expdev @jasonvanlue Industrial Design ‑ Digital Design

  22. #expdev @jasonvanlue We're realizing (again) that design is much more

    than decoration. ! That it isn't all about how something looks, but it's how something works.
  23. #expdev @jasonvanlue Just like the mid-20th century was a renaissance

    for industrial design, I believe we're entering a renaissance for digital design.
  24. #expdev @jasonvanlue What’s the Common Denominator?

  25. #expdev @jasonvanlue

  26. #expdev @jasonvanlue We Build for People

  27. #expdev @jasonvanlue When we focus only on the utility of

    a product, and neglect the user of the product, we tend to focus on what the product IS, instead of who it's FOR.
  28. #expdev @jasonvanlue The result tends to be products that may

    perform a job well, but aren't that enjoyable to use.
  29. #expdev @jasonvanlue

  30. #expdev @jasonvanlue

  31. #expdev @jasonvanlue

  32. #expdev @jasonvanlue

  33. #expdev @jasonvanlue It's not just about what a product is

    used for. We must also consider who uses it.
  34. #expdev @jasonvanlue We Must Design with Empathy

  35. #expdev @jasonvanlue "the ability to understand and share the feelings

    of another." —Oxford Dictionary
  36. #expdev @jasonvanlue "You cannot understand good design if you do

    not understand people; design is made for people." —Dieter Rams
  37. #expdev @jasonvanlue "the most efficient machine is the one that

    is built around a person" —Henry Dreyfuss
  38. #expdev @jasonvanlue We Must Design for The Other Side of

    The Screen
  39. #expdev @jasonvanlue

  40. #expdev @jasonvanlue

  41. #expdev @jasonvanlue

  42. #expdev @jasonvanlue

  43. #expdev @jasonvanlue

  44. #expdev @jasonvanlue Guidance

  45. #expdev @jasonvanlue

  46. #expdev @jasonvanlue 1.What is the purpose of this page? 2.What

    should I do on this page? 3.Can I do this easily? 4.Do I want to do this? USER 1.What is the purpose of this page? 2.What is the primary user action? 3.Is the action clearly understood? 4.Is the design compelling? YOU
  47. #expdev @jasonvanlue

  48. #expdev @jasonvanlue

  49. #expdev @jasonvanlue

  50. #expdev @jasonvanlue

  51. #expdev @jasonvanlue Create User Profiles THIS IS: Aimee SHE IS

    AN: Intermediate Developer INTERESTED IN: Advanced Rails, JavaScript, Front-End SHE IS: Married, works in the industry, community advocate TIME: Likely takes courses at night / on weekends / 30m-1hr at a time
  52. #expdev @jasonvanlue Who are your Joe and Josephine?

  53. #expdev @jasonvanlue

  54. #expdev @jasonvanlue Reach Out

  55. #expdev @jasonvanlue

  56. #expdev @jasonvanlue Make it Easy to Cancel

  57. #expdev @jasonvanlue PROCESS discover research frame style construct test ship

  58. #expdev @jasonvanlue PROCESS discover research frame style construct test ship

    ship research discover construct
  59. #expdev @jasonvanlue Designers and Developers.

  60. #expdev @jasonvanlue “if we want design to be seen as

    more than decoration, we must treat development as more than plumbing.” —Cameron Koczon
  61. #expdev @jasonvanlue “We enter into close co-operation with the engineers.

    Perspective drawings are fine up to a point, but they can be misleading. So, as soon as possible, we get a form into clay and actually do our designing in this pliable material.” —Henry Dreyfuss
  62. #expdev @jasonvanlue The goal is to get to a place

    where you can test, then iterate. Then repeat.
  63. #expdev @jasonvanlue "You cannot understand good design if you do

    not understand people; design is made for people." —Dieter Rams
  64. #expdev @jasonvanlue "the most efficient machine is the one that

    is built around a person" —Henry Dreyfuss
  65. #expdev @jasonvanlue We Must Design for The Other Side of

    The Screen
  66. #expdev @jasonvanlue Design with empathy.

  67. @jasonvanlue Thank You!