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A Study In Pixels

Jason VanLue
November 04, 2014

A Study In Pixels

In this session we explore current statistics related to world poverty, education, and how the increase in internet penetration can make a real difference. As designers and developers, we make the internet — as such, what we make directly impacts the world in which we live. As we learn to design for the other side of the screen we realize that the work we do is just just about pixels, it's about people.

Given at the 2014 Finale of Front-End Design Conference, 2014 Breaking Development Orlando Conference, and 2014 Converge Florida Event.

Jason VanLue

November 04, 2014
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  1. A STUDY IN PIXELS Design, the World, and the Other

    Side of the Screen BD CONF • ORLANDO • @JASONVANLUE
  2. WHAT IS POOR? @JASONVANLUE A STUDY IN PIXELS → Per

    Capita Income → Gross Domestic Product
  3. 2012 LOW INCOME @JASONVANLUE A STUDY IN PIXELS → D.R.

    Congo ($400) → Somalia ($600) → Ethiopia ($1,200) → Haiti ($1,300) → Uganda ($1,400) SOURCE: Purchasing Power Parity from CIA World Factbook, March 7, 2013
  4. 2012 HIGH INCOME @JASONVANLUE A STUDY IN PIXELS → Canada

    ($41,500) → Sweden ($41,700) → Switzerland ($45,300) → USA ($49,800) → Norway ($55,300) SOURCE: Purchasing Power Parity from CIA World Factbook, March 7, 2013
  5. INCREASE GDP @JASONVANLUE A STUDY IN PIXELS → Honduras ($36billion

    / 8million people) → USA ($19trillion / 350million people) SOURCE: Purchasing Power Parity from CIA World Factbook, March 7, 2013
  6. @JASONVANLUE A STUDY IN PIXELS 2000 INTERNET USERS IN THE

    YEAR 30% NORTH AMERICA 29% EUROPE 19% JAPAN / KOREA 13% REST OF ASIA 5% L. AMR 1% MIDDLE EAST 1% AFRICA 2% AUS SOURCE: Internet World Stats — IMF definition of “developed” in 2000
  7. @JASONVANLUE A STUDY IN PIXELS ALEXA TOP 10 IN 2000

    SOURCE: The Emerging Global Web presentation by Stephanie Rieger
  8. @JASONVANLUE A STUDY IN PIXELS ALEXA TOP 20 IN 2014

    SOURCE: The Emerging Global Web presentation by Stephanie Rieger
  9. AFRICA BY THE NUMBERS @JASONVANLUE A STUDY IN PIXELS →

    Mobile Internet Usage Will Quadruple Annually → By 2019, 950million Mobile Subscribers → Africa quickly becoming the “Mobile Continent”
  10. @JASONVANLUE A STUDY IN PIXELS “It’s hard to overstate how

    much mobile phones have changed the shape and form of life in Africa. Every stratum, every fiber of the fabric of life here has changed because of mobile phones.” ERIK HERSMAN
  11. 1/4 of AFRICAN ADULTS @JASONVANLUE A STUDY IN PIXELS have

    accounts at formal financial institutions SOURCE: The Emerging Global Web presentation by Stephanie Rieger
  12. >15% of INDONESIANS @JASONVANLUE A STUDY IN PIXELS have a

    credit card SOURCE: The Emerging Global Web presentation by Stephanie Rieger
  13. @JASONVANLUE A STUDY IN PIXELS “To Westerners, “mobile banking” is

    a new way of doing something old. To many Africans, it is the obvious way of doing something new. ” THE ECONOMIST SOURCE: The Next Frontier — The Economist, 02/16/2013
  14. @JASONVANLUE A STUDY IN PIXELS “Africa has plenty of problems.

    [The internet] can help Africans solve them.” BITANGE NDEMO SOURCE: The Next Frontier — The Economist, 02/16/2013
  15. INTERNET PENETRATION @JASONVANLUE A STUDY IN PIXELS → $2.2trillion in

    additional GDP → 72% increase in GDP growth rate → 140million new jobs SOURCE: Deloitte February, 2014 Report on Connectivity
  16. ECONOMIC DEVELOPMENT @JASONVANLUE A STUDY IN PIXELS → Kerala, India

    — app to track weather patterns and compare wholesale prices increased profits 10%
 → Small Businesses in Mexico, Malaysia, and Vietnam experienced avg 15% gain due to web technologies SOURCE: Deloitte February, 2014 Report on Connectivity
  17. EDUCATIONAL DEVELOPMENT @JASONVANLUE A STUDY IN PIXELS → 3-Fold increase

    in number of children educated → Cheaper books and learning resources → Creates the positive cycle SOURCE: Deloitte February, 2014 Report on Connectivity
  18. HOW DOES THIS APPLY TO ME? @JASONVANLUE A STUDY IN

    PIXELS → WHAT we make actually matters → HOW we make it matters also
  19. HOW DOES THIS APPLY TO ME? @JASONVANLUE A STUDY IN

    PIXELS → The reach of the web is global → We must embrace empathy
  20. @JASONVANLUE A STUDY IN PIXELS “We prosper when we tap

    into a power that we all have — the ability to reach outside of ourselves and connect with other people.” DEV PATNAIK
  21. @JASONVANLUE A STUDY IN PIXELS “Decision makers often find themselves

    working with data that lacks any context. They deal with information in the abstract instead of experiencing it for themselves.” DEV PATNAIK
  22. @JASONVANLUE A STUDY IN PIXELS “Everyone wants a job that

    matters. When faced with the impact that they can create, people realize that their rules for what makes a job good…are actually far less important than discovering who the people are that need them to do great work.” DEV PATNAIK
  23. QUESTIONS TO ASK YOURSELF: @JASONVANLUE A STUDY IN PIXELS →

    How will designing for the other side of the screen
 impact my work today? → How can I be more responsible in my design? → How can I be a part of this emerging global web? → What problems can I solve?
  24. @JASONVANLUE A STUDY IN PIXELS “You know what we get

    to do when we leave here? We get to go make things. Things that nudge the world a little bit in what we hope is the right direction. We get to put a dent in the universe. This is a great job.” WILSON MINER
  25. A STUDY IN PIXELS Design, the World, and the Other

    Side of the Screen BD CONF • ORLANDO • @JASONVANLUE THANK YOU!