WordPress Topanga Meetup. Lessons learned in growing a WordPress business: A world of opportunity and challenges

WordPress Topanga Meetup. Lessons learned in growing a WordPress business: A world of opportunity and challenges

WordPress Topanga, California Meetup Presentation.

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Joel Bronkowski

June 19, 2014
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Transcript

  1. 1.

    Lessons learned in growing a WordPress business: A world of

    opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges
  2. 3.

    My personal journey with WordPress The WooThemes story as a

    pioneering in the WordPress business space. I want you to hear the potential for WordPress to impact business and society. (but by no means a road map) WooCommerce, using WordPress to Sell online and lessons I’ve learned in Business Development at WC What I’d like to Cover
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    My Background -From a town called Moorpark -Entrepreneur -Gadget geek

    and former website hack -Passionate about social justice and helping others -Worked in sales and in the oil industry while studying in the US before heading off to South Africa at age 23 (7 years ago) -Basketball coach
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    Enter a Free WordPress shopping cart + open-source - free

    to do anything with it + community developed 200+ contributors + backed by a respected company + support in every timezone + rapidly growing user base + hundreds of extensions
 ______________________ = DREAM COME TRUE for Many People
  11. 18.

    W O O C O M M E R C

    E I N I S R A E L What can you do with WooCommerce?
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    W O O C O M M E R C

    E I N I S R A E L Publish Your Products
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    W O O C O M M E R C

    E I N I S R A E L Publish Your Products
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    W O O C O M M E R C

    E I N I S R A E L Shopping Cart
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    W O O C O M M E R C

    E I N I S R A E L Checkout
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    W O O C O M M E R C

    E I N I S R A E L Manage Orders
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    W O O C O M M E R C

    E I N I S R A E L Payments
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    W O O C O M M E R C

    E I N I S R A E L Shipping
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    W O O C O M M E R C

    E I N I S R A E L Reports
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    WooCommerce 1.0 0 downloads 1 x free theme 6 x

    official themes 9 x official extensions Sept 2011 Oct 2011 14,000 downloads 10 x official themes 20 x official extensions WooCommerce 1.4 45,000 downloads 16 x official themes 52 x official extensions Jan 2012 310,000 downloads 24 x official themes 145 x official extensions 30+ 3rd party themes 30+ 3rd party extensions Major Revenue Increases Sept 2012 June 2013 WooCommerce 2.0 1,000,000 downloads Dec 2013 WooCommerce 2.0 2,000,000 downloads Today WooCommerce 2.1 3,605,389+ downloads
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    Monitoring Product Growth and Market Growth Creating Relationships with Integration

    Partners Introduce Woo to companies we want to work with Co-Marketing The triple dip of partnerships My Role Grew organically
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    Growth Monitoring Mechanisms builtwith.com allowed us to see how many

    actual sites are using WooCommerce & WooThemes for the first time ever.
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    W O O C O M M E R C

    E I N I S R A E L Challenges with Growth Team Communication Company Culture Support Product Updates Working with 3rd Parties & 3rd Party Competitors Customer Education Sustainability and Change Band of Copy Cats
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    W O O C O M M E R C

    E I N I S R A E L Community Driven Community Form WordPress.org Meetups Dev and Language Contributions Development of Free Products
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    W O O C O M M E R C

    E I N I S R A E L in ?
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