Empowering Global eCommerce: The Value of relationships, open source development and globalized product strategy

Transcript

1. Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges Empowering Global eCommerce: The Value of relationships, open source development and globalized product strategy
2. About Me -Entrepreneur & Passionate about social justice and helping others -Gadget geek and former website hack -Manage Business Development at WooThemes & WooCommerce -Currently Nomadic living in Istanbul @joelbronkowski joelbronkowski.com
3. R E A C H M E Home Home
5. Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges Lessons learned in growing a WordPress business: A world of opportunity and challenges
6. My Journey “I knew who I was, I knew what I wanted but I was struggling to get opportunities to feel fulfilled.”
7. Do Something. Figure out what you love. Figure out what you are good at. Chase down what you want.
8. ColorProducts.com
9. You never know where doing something will take you.
11. Finding my feet, how do I fit in? The Learning Curve. Understanding The Value of Open Source.
12. Quick Advisory Warning.
13. May 2013 WooCommerce 2.0 1,000,000 downloads 35 official themes 192 extensions 60,000 online stores
14. The Birth of Product/Integration Partnerships
15. Monetization Brand Leveraging Build Better Products Form MOAR Relationships Alternate Revenue + Reoccurring Revenue = New Ways To Distribute
17. Now What?
19. Relationships Matter. I Learn by Doing. Be Strategic Build, Measure, Learn. Own What You Know. I Knew…..
20. 1 How to make a global impact via Product Development 2 Effective Global Marketing 3 Key Drivers to Open Source eCommerce Success Lessons Learned
21. 1 How to make a global impact via Strategic Product Development and partnerships. Create Win Wins
22. What role do all the eCommerce Service integrations we have play in our popularity & success? Does more integrations = More Success?
23. My Prediction: Localized products that make eCommerce via WooCommerce possible in specific markets would have a direct correlation to the overall performance in that market. More products in a country, more success in that country.
24. in Finland Who Cares about Finland? a local 3rd Party Developer did. Finland was traditionally our 23rd Largest Market and built 4 local payment gateways. But in WooCommerce Sales it’s 9th
25. My Prediction: Localized product development & physical presence lead to market share.
26. eCommerce in France 51% 49%
27. My Prediction: Accessibility of products will make a positive impact on market growth and market share.
28. EU Tax Law Changes in 2015
29. + in South Africa
30. Partnerships That Help
31. Create Products That Open Doors Lowering the Barriers to Entry While Remaining Viable Physical Presence Matters
32. 2 Effective Global Marketing
37. Make Products That Help People Show People you care about them by addressing them with valuable content, not spam. Work with people to create win wins
38. 3 Success via WordPress and Open Source eCommerce
39. Going big with a small team Using 3rd Party Developers via a community of stakeholders
42. We can’t do it all. It’s open for all. People know things that we don’t. (markets, niche products)
43. Thousands of open source plugins
44. 1379 themes supporting 442 WooCommerce plugins
45. The community of developers making this possible.
46. Contributions WooCommerce on Github
47. 71 Countries Transifex 200+ Contributors Trying to do this without contributors would be impossible Language Localization
48. Today WooCommerce 2.3 6,000,000+ downloads 660,000 online stores 22% of all eCommerce sites
49. The Opportunity Liberate eCommerce Powerful eCommerce Transform eCommerce in your country.
50. “Ease of use, support community, customizability and well-designed themes. WordPress has enabled us to scale at a pace that's comfortable for us. It allows us to develop custom plugins to suit our specific needs, and it does not constrain us when it comes to design and access to theme files. A lot of new companies are beginning to realize the simplicity of the platform, and its gaining a lot of traction with word of mouth. WordPress developers are also now in high-demand.” “We need more localized payment gateways and better checkout customization” “eCommerce is the next big thing in Nigeria and we are now playing our part in that space” -Olaoluwa Samuel-Biyi Nigeria The Opportunity
51. There is power in community There is value in empowering others and sharing in successes Relationships are key, nurture them Strategic moves will yield better results and set you apart
52. Driving All These Things is a passion to work with people, care for people and help people succeed. Personal Success is relative and what seems challenging now will soon be a notch on the belt or a scar to help you grow. Life is not a trajectory. Learn, be humble, & care about your quality of work and people.
53. Thanks! @joelbronkowski joelbronkowski.com