WordPress in Africa: Voices and Insights From A Growing Community

Transcript

1. W O R D P R E S S I N A F R I C A V O I C E S & I N S I G H T S F R O M A G R O W I N G C O M M U N I T Y
2. @ J O E L B R O N K O W S K I B U S I N E S S D E V E L O P M E N T @ A U T O M AT T I C @ W O O C O M M E R C E @ W O O T H E M E S T W O C AT S AT M O M S . C O M
3. W H Y I S T H I S A M E R I C A N G U Y TA L K I N G A B O U T A F R I C A ? W T F
7. 1 0 T H I N G S I ’ V E L E A R N E D A L O N G T H E WAY.
18. S O M E M I G H T N O W C A L L M E A N A F R I C A N A M E R I C A N … … …
19. B U T I F I S AY T H AT B A C K H O M E I N T H E U S A … …
21. T W O T H E M E S T H R O U G H O U T M Y L I F E H E L P I N G P E O P L E A N D E N T R E P R E N E U R S H I P
22. D I L E M M A
23. I T ’ S L E D M E O N A V E RY N O N T R A D I T I O N A L PAT H .
24. H O W M A N Y O F Y O U I N H E R E A R E O N A N O N T R A D I T I O N A L C A R E E R PAT H ?
25. I N 2 0 1 2 … . F R U S T R AT E D A M E R I C A N I N C A P E T O W N
26. W O R D P R E S S T O T H E R E S C U E .
27. M O R E S P E C I F I C A L LY - W O O C O M M E R C E T O T H E R E S C U E .
28. ColorProducts.co.za
29. S H O E S T R I N G B U D G E T. A N I D E A . A N D B O O M - S A L E S .
31. I T WA S E A S Y T O L E A R N . I T WA S E A S Y T O C O N N E C T.
33. S O R RY T O A N Y O N E T H AT B O U G H T C A B L E S F R O M M E T H AT B R O K E .
34. M A K E S U R E Y O U S E L L Q U A L I T Y G O O D S .
35. U LT I M AT E LY T H E W O O C O M M E R C E E X P E R I E N C E H E L P E D M E L A N D A J O B AT W O O .
37. I B E C A M E FA S C I N AT E D W I T H T H E I D E A O F W H AT I S D R I V I N G T H I S G R O W T H . F O R T H E F I R S T T I M E W E W E R E A B L E T O G E T I N S I G H T S I N T O T H E A M A Z I N G T H I N G S P E O P L E W E R E D O I N G W I T H W O O C O M M E R C E .
38. S O T O D AY I W I L L S H A R E S O M E O F T H E L E S S O N S W E ’ V E L E A R N E D A N D D ATA A N D I M P R E S S I O N S I ’ V E C O L L E C T E D .
39. I W I L L B E C O V E R I N G 3 T H E M E S .
40. 1 T H E I N T E R N E T L A N D S C A P E O F A F R I C A : A W O R L D O F O P P O R T U N I T Y 2 T H E S TAT E O F W O R D P R E S S I N A F R I C A T H R O U G H T H E L E N S O F W O O C O M M E R C E 3 T H O U G H T S A N D I D E A S O N W H AT I S D R I V I N G G R O W T H A N D T H O U G H T S O N A B R I G H T E R F U T U R E F O R W O R D P R E S S I N A F R I C A
41. Internet in Africa 16% or 167 million internet users 67 Million Smartphones 51.6 Million Facebook users More than 50% of urban population is online
42. Growing Markets Markets are fastest growing in the world
43. Accessibility Internet Access = Market Growth and Opportunity Access to the internet also provides tremendous value for consumers, online prices are lower. Access to goods
44. Urbanization 1975 - 108 Million in Cities 2010 - 399 Million in Cities 2020 - 661 Million in Cities 2050 - 1231 Million in Cities
45. Youth 65% of the population of Africa is below 35 years old making Africa in the most youthful continent By 2020 it is projected that 3 out of 4 people will be on average 20 years old
46. But expected to grow to as high as 50% in the next 10 years Africa’s smart phone penetration is just 2-5 percent. This translates into 300 million new smartphones being sold in Africa in the decade ahead. Mobile Phones
47. I N A F R I C A
48. B Y T H E N U M B E R S
49. 0 00000 00000 00000 00000 Growth 20 mil 40 mil 60 mil 80 mil 2007 2010 2008 2009 2014 2011 2012 2013 76.5 mil 24%
50. 0 sites 0 downloads 9 Extensions 14k downloads 20 extensions Sept   2011 1.0 Jan 2012 1.4 June   2013 2.0 Nov 2014 Oct 2011 Sept 2012 March 2014 Today x sites 45k downloads 52 Extensions 310k downloads 145 extensions 78k sites 1mil downloads 192 Extensions 3.5m downloads 259k Sites 13% 5m downloads 660k Sites 24% 9.6m downloads 900k Sites 30%
51. 76.5 mil
52. 76.5 mil 85,013
53. 76.5 mil 17% 4% 2% 77% SA Kenya Nigeria Other
55. 0 2250 4500 6750 9000 May April May June Today May 2014 Sept 2014 Dec 2014 April 2015 Today 8240 6078 3647 3171 1895
58. 0 150 300 450 600 Aug 2014 Aug 2015 Sept 2014 514 Today 110 80
59. 514 110 80 768 sessions 5369 sessions 63,467 users
61. 0 50 100 150 200 Aug 2014 Aug 2015 Sept 2014 193 Today 110
62. 545 sessions 193 3871 sessions 110 41,760 users
63. 9,555
64. 6% 5% 2% 86% SA Kenya Nigeria Other
65. D R I V E R S O F G R O W T H P R O D U C T & P R I C I N G . P E O P L E , C O M M U N I T Y & O P E N S O U R C E
66. P R O D U C T
67. + 2014
68. + 2015 Aug 2014 217 downloads Aug 2013 23 purchases Aug 2015 385 downloads
69. B A S E D O N S T O R E S D O I N G R 2 0 , 0 0 0 P E R M O N T H F R E E + PAY M E N T S F E E S + E X T E N S I O N S + H O S T I N G I E : R 1 0 0 R 1 0 0 X 1 2 = R 1 2 0 0 R 1 5 0 P M = R 1 8 0 0 + 2 % F E E = R 4 8 0 0 + PAY M E N T F E E S
70. Gerhard Potgieter @woothemes @obox @diekloon P E O P L E / O R G S
71. @tubiz @alexasomba
78. “Ease of use, support community, customizability and well-designed themes. Wordpress has enabled us to scale at a pace that's comfortable for us. It allows us to develop custom plugins to suit our specific needs, and it does not constrain us when it comes to design and access to theme files. A lot of new companies are beginning to realize the simplicity of the platform, and its gaining a lot of traction with word of mouth. Wordpress developers are also now in high- demand.” “We need more localized payment gateways and better checkout customization” “eCommerce is the next big thing in Nigeria and we are now playing our part in that space” -Olaoluwa Samuel-Biyi W H AT D O Y O U L O V E A B O U T W O R D P R E S S & W O O C O M M E R C E ?
79. C O M M U N I T Y G E T I N V O LV E D
86. T H E O P P O R T U N I T Y. - L O T S O F W O R K T O B E D O N E T O M A K E P R O D U C T S B E T T E R F O R S P E C I F I C M A R K E T S . - O P E N S O U R C E D E V E M P O W E R S I N D I V I D U A L S T O C O N T R I B U T E A N D I M P R O V E - G E T I N V O LV E D I N W P C O M M U N I T Y & E N C O U R A G E O T H E R C O M M U N I T I E S - F I N D WAY S T O G I V E B A C K - B U I L D C O O L S T U F F A N D S H A R E A B O U T I T - B E PA R T O F T H I N G S W H E R E Y O U C R O S S L I N E S O F D I V I D E . - F I N D I N G C O M M O N A L I T Y I N S O M E T H I N G W E L O V E A N D M A K I N G F R I E N D S A L O N G T H E WAY