WooCommerce Meetup Los Angeles: A Look into WooCommerce Growth

Nov 15 WooCommerce Los Angeles Meetup, A Look into WooCommerce Growth

Transcript

1. A Look Into Growth
2. Joel Bronkowski Head of Business Development @joelbronkowski joelbronkowski.com joel@woothemes.com
3. Things you might not know about me.
4. R E A C H M E
5. Have Lived in South Africa for 7 years & moved to Cape Town in Jan.
8. Paid for by:
9. I have a half tailed cat named ZilZil.
10. Woo passed on me after my first interview.
11. I used to sell stuff online using WooCommerce.
13. I’ve got a nerdy wife, who wants to be a curator.… which means we may live in any one of 5 countries next year.
14. Business Dev 2014 Joel Bronkowski Quick WooStory WooCommerce Growth Secret Sauce Quick look into Woo in California What’s Next
15. The Quick Story
16. Business Dev 2014 Joel Bronkowski Origins
18. Bootstrapped Community Driven Industry Specific Beautiful Themes = Incredible Growth
19. Extensions Joel Bronkowski Free Incredible Product Brand / Expertise Sept 2011 WooCommerce was Born
20. WooCommerce 1.0 0 downloads 1 x free theme 6 x official themes 9 x official extensions Sept 2011 Oct 2011 14,000 downloads 10 x official themes 20 x official extensions WooCommerce 1.4 45,000 downloads 16 x official themes 52 x official extensions Jan 2012 310,000 downloads 24 x official themes 145 x official extensions 30+ 3rd party themes 30+ 3rd party extensions Major Revenue Increases Sept 2012 June 2013 WooCommerce 2.0 1,000,000 downloads 80K Sites Dec 2013 2,000,000 downloads 210K Sites Today WooCommerce 2.2 Over 5m downloads 380K Sites
21. Joel Bronkowski
22. Joel Bronkowski Secret Sauce to Growth
23. Joel Bronkowski
24. W O O C O M M E R C E I N I S R A E L Community Driven Community Form/ KB WordPress.org Free Product Events Dev and Language Contributions Supported by Woo
25. Joel Bronkowski
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28. Entering the Big Leagues eCommerce Business Dev Joel Bronkowski
29. Initial Calls Joel Bronkowski = Aha Moments
30. Joel Bronkowski Positioning Woo
31. Joel Bronkowski
32. Understanding our Sites How & Where WooCommerce is Being Used Joel Bronkowski
33. Joel Bronkowski The Value of Partnerships
34. Joel Bronkowski The Customer - Triple Dip
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40. Joel Bronkowski Information
41. Joel Bronkowski Volume User Info Larger Businesses ID The Great Puzzle
42. Business Dev 2014 Joel Bronkowski The Potential
43. in South Africa
44. 1895 sites in South Africa 110 sites in Kenya 70 sites in Nigeria 100 sites in the Rest of Africa
46. Lowering the Barriers to Entry While Remaining Viable Creating Integrations That Open Doors Building Community around our Products Change the eCommerce Landscape
47. W O O C O M M E R C E I N I S R A E L in ?
48. Destinations santamonicapier.org/
49. Clothing californiarepublicapparel.com/
50. Wine californiafruitwine.com/
51. californiadrummer.com Drum Products
52. pedegoelectricbikes.com Electric Bikes
53. Joel Bronkowski Going Forward
54. Joel Bronkowski Invest in Community Meet our Community
55. Joel Bronkowski Meetups WordCamps Events WooConf Webinars
56. Joel Bronkowski Devs Improve Developer Program Openness to 3rd Parties Meet Customers Needs
57. Joel Bronkowski Partnerships Deepen Relationship with Top Tier Partners Continue Looking for New Opportunities for Products/Services Create more Win-Win Situations Grow markets via new product/ partnerships Scale team, increase relationship capacity
58. Thanks!