SXSWi 2012: Programming Social Applications

Book reading session for "Programming Social Applications" at SXSWi 2012.

Transcript

1. Jonathan  LeBlanc   Twi$er:  @jcleblanc   Hashtag:  #FutureSoc   E-­‐Mail:  jleblanc@x.com   Github:  github.com/jcleblanc   Programming  Social  Applica5ons   SXSWi  Book  Reading  
2. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   The  Founda5on  Topics   The  FoundaEons  of  Human  IdenEty   Tribalism  and  Social  Grouping   The  Big  Bag  of  Social  IdenEty  Fail  
3. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   The  Founda5on  Topics   The  Founda5ons  of  Human  Iden5ty   Tribalism  and  Social  Grouping   The  Big  Bag  of  Social  IdenEty  Fail  
4. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Human  Iden5ty:  User  Types   Anonymous  Users   Real  IdenEty  Login  
5. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   OAuth  (1.0a  +  2.0)   PayPal  Access,  Facebook,  Twi$er     OpenID  (…and  the  upcoming  OpenID  Connect)   PayPal  Access,  Google,  Yahoo!     BrowserID   Mozilla   Human  Iden5ty:  Open  Iden5ty  Programming  
6. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Human  Iden5ty:  Anonymous  Users  
7. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   There  are  a  few  common  op5ons   Human  Iden5ty:  Tracking  Anonymous  Users   Tracking  Cookie   Local  Storage  
8. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Human  Iden5ty:  Real  Iden5ty  Users  
9. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Human  Iden5ty:  Real  Iden5ty  Sources   Social  (perceived)   Concrete  (true)       Sources  of  Real  Iden5ty  
10. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   The  Founda5on  Topics   The  FoundaEons  of  Human  IdenEty   Tribalism  and  Social  Grouping   The  Big  Bag  of  Social  IdenEty  Fail  
11. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  It’s  Not  A  New  Thing…  
12. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Tribalism  started  as  a  way  to  keep  us  safe     …it  has  lead  to  some  horrible  parts  of  history     but  it  is  also  a  foundaEon  of  many  of  our  social   relaEonships       Social  Grouping:  Founda5on  in  Tribalism  
13. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  The  Real  Life  Social  Graph  
14. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  The  Online  Social  Graph  
15. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  Group  Types   Follower  Type   ConnecEon  Type   Group  Type  
16. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  Data  Miners  are  Rock  Stars  
17. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   •  Use  all  URLs  from  the  previous  program.   •  Obtain  content  category  for  page.   •  Categorize  user  interest.     Social  Grouping:  Group  Programming  Primer   Program  Overview  
18. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  Group  Programming  Primer   Step  1:  Obtain   Website  Content  
19. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  Group  Programming  Primer   Step  2:  Perform   Keyword  Density   Search  
20. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   Social  Grouping:  Group  Programming  Primer   Step  3:  Weight   Keywords  
21. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc   The  Founda5on  Topics   The  FoundaEons  of  Human  IdenEty   Tribalism  and  Social  Grouping   The  Big  Bag  of  Social  Iden5ty  Fail  
22. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc       “My  privacy  concerns  are  not  trite.   They  are  linked  to  my  actual   physical  safety”       -­‐-­‐Harriet  Jacobs  (Gizmodo)   Social  Iden5ty  Fail:  Personal  Safety   When  Social  Discovery  Impacts  Personal  Safety  
23. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc       “Path  Uploads  Your  EnEre  iPhone   Contact  List  By  Default”       -­‐-­‐Mark  Hachman  (PCMag)   Social  Iden5ty  Fail:  Privacy  Concerns   When  Making  Things  Easy  Impairs  Privacy  
24. Hashtag:  #FutureSoc   Programming  Social  ApplicaEons   h$p://oreil.ly/FutureSoc       “How  Target  Figured  Out  A  Teen  Girl   Was  Pregnant  Before  Her  Father  Did”       -­‐-­‐Kashmir  Hill  (Forbes)   Social  Iden5ty  Fail:  The  Fine  Line   The  Fine  Line  Between  InsighZul  and  Creepy  
25. Jonathan  LeBlanc   Twi$er:  @jcleblanc   Hashtag:  #FutureSoc   E-­‐Mail:  jleblanc@x.com   Github:  github.com/jcleblanc   Thank  You!  Ques5ons?   Slides:  h_p://slidesha.re/programmingsocial