Lessons from a Tweeting Robot Gone Viral

Lessons from a Tweeting Robot Gone Viral

On Dec 2, 2015, Hugo the Tweeting Robot made his entrance into the world. The campaign blew up on Twitter – here's the story behind how & why he was made, the results of the campaign, and the principles behind it you can take away to use on your own!


Jeff Archibald

March 12, 2016