Lessons from a Tweeting Robot Gone Viral

Lessons from a Tweeting Robot Gone Viral

On Dec 2, 2015, Hugo the Tweeting Robot made his entrance into the world. The campaign blew up on Twitter – here's the story behind how & why he was made, the results of the campaign, and the principles behind it you can take away to use on your own!

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Jeff Archibald

March 12, 2016
Tweet

Transcript

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    1. SET UP LIVESTREAM 2. PUBLISH BLOG POST 3. SEND

    CAMPAIGN 4. HIT UP SOCIAL MEDIA 5. WAIT & SWEAT LAUNCH DAY
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