People First: Making a Better Web by Truly Understanding Our Users

Be47c213d584412f2dc86e47887a88a6?s=47 Jeff Archibald
February 21, 2015

People First: Making a Better Web by Truly Understanding Our Users

The foundation and starting point of any great website or application is a deep-rooted understanding of its users. When we truly understand the actual people interacting with the things we design – and not just on a superficial level – we can create products that make for happy users.

In this talk, we discuss how to discover various user groups, what questions we should really be asking about them, how user-centred design solves common project problems, methods to get the information we need, and real-life examples of deep user understanding that have led to lovable products.

Note that this is a photo-heavy talk; most slides don't provide enough context to be helpful on their own. I suggest breezing through the presentation to find the slides that do make sense and provide value in this context.

Be47c213d584412f2dc86e47887a88a6?s=128

Jeff Archibald

February 21, 2015
Tweet

Transcript

  1. 5.
  2. 6.
  3. 7.
  4. 8.
  5. 9.
  6. 10.
  7. 11.

    WIKIPEDIA “User-centered design tries to optimize the product around how

    users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.”
  8. 38.
  9. 41.
  10. 50.

    WE HAVE THE OPPORTUNITY TO AFFECT REAL, POSITIVE CHANGE THROUGH

    DESIGN – IF WE DO IT RIGHT, AND PUT THE USER FIRST.