People First: Making a Better Web by Truly Understanding Our Users

Be47c213d584412f2dc86e47887a88a6?s=47 Jeff Archibald
February 21, 2015

People First: Making a Better Web by Truly Understanding Our Users

The foundation and starting point of any great website or application is a deep-rooted understanding of its users. When we truly understand the actual people interacting with the things we design – and not just on a superficial level – we can create products that make for happy users.

In this talk, we discuss how to discover various user groups, what questions we should really be asking about them, how user-centred design solves common project problems, methods to get the information we need, and real-life examples of deep user understanding that have led to lovable products.

Note that this is a photo-heavy talk; most slides don't provide enough context to be helpful on their own. I suggest breezing through the presentation to find the slides that do make sense and provide value in this context.

Be47c213d584412f2dc86e47887a88a6?s=128

Jeff Archibald

February 21, 2015
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Transcript

  1. @JEFF_ARCHIBALD PEOPLE FIRST

  2. SHOW OF HANDS.

  3. WE’VE HAD THESE PROBLEMS TOO.

  4. BUT WHAT IF…

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  11. WIKIPEDIA “User-centered design tries to optimize the product around how

    users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.”
  12. PRINCIPLE 1 Deep understanding of users, tasks and environments.

  13. PRINCIPLE 2 Involve users throughout the entire process.

  14. PRINCIPLE 3 User-centred evaluation drives the design.

  15. PRINCIPLE 4 Iterate.

  16. PRINCIPLE 5 e focus is on the entire user experience.

  17. PRINCIPLE 6 Team members have multidisciplinary skills & experiences.

  18. HOW CAN UCD SOLVE OUR PROBLEMS?

  19. 1. CLIENTS PLAYING ART DIRECTOR

  20. 2. SUBPAR WORK; WORK WE DON’T WANT OUR NAME ON

  21. 3. BUILDING PRODUCTS NOBODY LOVES OR USES

  22. 4. GETTING HARSH FEEDBACK FROM USERS

  23. 5. PROFESSIONAL RELATIONSHIPS GOING SOUR

  24. HOW-TO & METHODS

  25. USER INTERVIEWS & OBSERVATIONAL RESEARCH

  26. 1. LIKES/DISLIKES 2. TASKS 3. ENVIRONMENTS 4. RECORD

  27. USER PERSONAS

  28. IMAGE FROM VIGET.COM

  29. IMAGE FROM VIGET.COM

  30. IMAGE FROM VIGET.COM BLANKDOTS.COM/OPEN/PERSONAS

  31. USER FLOWS IMAGE FROM WIREFRAMES.LINOWSKI.CA

  32. TEST & ITERATE

  33. PAPER PROTOTYPING

  34. USERTESTING.COM

  35. WHO IS DOING THIS?

  36. IMAGES FROM MAILCHIMP.COM

  37. 50,000+ MILES 2.4M NEW USERS IMAGES FROM MAILCHIMP.COM

  38. None
  39. $500M ANNUAL REVENUE (plus the most exciting research footage known

    to mankind)
  40. CHALLENGES & OBSTACLES

  41. BUDGET.

  42. COST VS. VALUE

  43. COST OF GETTING IT WRONG

  44. PROCESS CHANGE & GETTING BUY-IN

  45. THE BIG IDEA

  46. MAKING USERS THE FOCUS IS THE KEY TO HAPPINESS FOR

    ALL PARTIES.
  47. 1. IT’S NOT ABOUT YOU.

  48. 2. IT’S ABOUT UNDERSTANDING YOUR USERS, THEIR GOALS, & THEIR

    ENVIRONMENT.
  49. 3. IT’S ABOUT INVOLVING YOUR USERS ON THE WAY.

  50. WE HAVE THE OPPORTUNITY TO AFFECT REAL, POSITIVE CHANGE THROUGH

    DESIGN – IF WE DO IT RIGHT, AND PUT THE USER FIRST.
  51. @JEFF_ARCHIBALD THANKS.