The foundation and starting point of any great website or application is a deep-rooted understanding of its users. When we truly understand the actual people interacting with the things we design – and not just on a superficial level – we can create products that make for happy users.
In this talk, we discuss how to discover various user groups, what questions we should really be asking about them, how user-centred design solves common project problems, methods to get the information we need, and real-life examples of deep user understanding that have led to lovable products.
Note that this is a photo-heavy talk; most slides don't provide enough context to be helpful on their own. I suggest breezing through the presentation to find the slides that do make sense and provide value in this context.