sharing Multi-source mobile video news analyzer, organizing and presenting content for users Re-packages text news stories into mobile video news stories Launched 2012 2008 2013 Investors Lerer Ventures Undisclosed ($2 million initially, $1.5 million series B) Horizons Ventures, Iool Ventures, Initial Capital, and Kima Ventures Partnerships NBCUniversal News Group E.W. Scripps N/A Duration of Videos 6, 15, and 30-sec. 2-3 min. 1-2 min. App store rating (out of 5 stars) 4.5 3 4.5 Average app loading time* 8 sec. 8 sec. 6 sec. Sound Narrated by off-camera anchor Narrated by on-camera anchor Narrated by computerized voice *Timed from initial click on app to complete load of main video. 3G network, average of 10 trials. Overview:
to search for stories in the app. • It takes 3 clicks to get to the search bar. • Users have many options for sharing videos. • Design is poor (space on right side).
User must navigate through stories using menu. • Sharing is easy with touch of share icon, but users have to tap the video once to get the icon to appear.
pleasing interface Unique technology Making significant ad revenue on such short videos More expensive production (on-air anchors) Computerized narration cheapens the app *All 3 companies currently lack advertising and need to find a revenue source*