Three psychology studies that illustrate how we think and behave

Three psychology studies that illustrate how we think and behave
Jeremy Rosenberg @jeremy74

@jeremy74 Me

@jeremy74

@jeremy74 Study 1: Limitations of attention People have very
limited realms of focus Partly physiological, partly psychological Levin D T, Simons D J, 1997 Failure to detect changes to attended objects in motion pictures Psychonomic Bulletin and Review, 4, 501-506

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@jeremy74 Study 2: Demand characteristics People change their behaviour
based how they think they should act Confounds studies Orne, M.T., 1962 On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications American Psychologist, 17, 776-783

@jeremy74 Study 2: Demand characteristics

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@jeremy74 Study 2: Demand characteristics Remarkable compliance to the
experimenter Be mindful of leading participants in usability testing/interviews Be mindful of participants being led by their own internal narratives

@jeremy74 Study 3: Priming Priming is there exposure to
something – a word, an idea, an image, a smell, anything really, then inﬂuences a response in something else – and you don’t need to be conscious of it Rosenberg, J. & Tunney, R.J., 2008 Human vocabulary use as display Evolutionary Psychology, 6, 538-549

@jeremy74 Study 3: Priming stimulus

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@jeremy74 Study 3: Priming results

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@jeremy74 That’s it Study 1: Limitations of attention
Study 2: Demand characteristics Study 3: Priming

@jeremy74 Lots of other interesting stuﬀ How we come
about knowledge, ruling out alternative explanations, parsimony - it’s science! Better appreciation of how people think and behave: • Overestimate ourselves as agents, underestimate the environment • Memory is reconstructive • We’re cognitive misers • Rational (but bounded) • Most thinking isn’t conscious • Lot’s of brain stuﬀ No Freud, dreams or self help

@jeremy74 Read the original papers: Limitations of attention http://link.springer.com/article/10.3758/BF03214339 Demand
characteristics http://www.psych.upenn.edu/history/orne/orne1962amerpsychol776783.html Priming http://www.epjournal.net/articles/human-vocabulary-use-as-display/ Slides/links on speakerdeck.com

@jeremy74 Thanks! Blog post: I just gave my ﬁrst talk
at a conference and here’s why you should (and can) too www.jeremyrosenberg.co.uk/blog/

Three psychology studies that illustrate how we think and behave

Three psychology studies that illustrate how we think and behave

Jeremy Rosenberg

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