factors? Our own goals, and perhaps rapid software development, loads of extras, secure, scalable, versatile easier, more fun, everything you need, large and friendly community, used by big names, open source quick to load, mobile, easy check-out, calls-to-action, secure shopping, social sharing, product reviews, contact information content, usability, accessibility, strategy, design, marketing, analytics, updates strategy, audience, competition, design, brand, ease of use, content, updates, social media, mobile, promotion Success will require many 1–1 and small group conversations (say 3 to 7 people). Sources for success factors: django, rubyonrails, thewebbureau.com, linkenin.com/pulse, cre8ive.co.nz