Self-Marketing for Developers

In the Tech Community, we are curious and passionate about the technologies we use. We love sharing our knowledge and discussing our ideas, side-projects or hobbies. Finding a good way to share and engage an audience can be difficult and stressful...

How can you effectively communicate and promote your ideas? What are the keys to create your personal brand? How do you capture an audience? Where do you start?

Based on the book "Success in Programming" by Fred Harper, this talk shares tips and tricks about Self-Marketing and describes a path to become an influencer.

Done at TZ World by Zenika: https://tz.zenika.com/

Transcript

1. Self-Marketing for Developers
2. Julien Landuré @jlandure Julien Landuré GDG Cloud & DevFest Nantes Organizer GDE Cloud CTO Zenika
4. Why Content Marketing Social Media Marketing Inbound Marketing
5. #1 Create great content
6. Medium Blogposts Vidéos Podcasts Talks Customer Projects OSS Contributions StackOverFlow ...
7. Share Tech news Best practices Ideas Feedbacks Events
9. #2 Become confident
11. Strong conviction
12. Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.
13. Excellence, Community, Growth, Balance, Integrity, Hope, Innovator, Builder https://medium.com/google-developer-experts/core-values-of-a-gde-782c13370346
16. #3 Increase your visibility
17. Virtual Get a “pretty” avatar Content in english Be kind Help others
18. GitHub
19. Youtube
20. Slides
21. SEO
24. As a Speaker “ I’m working on a talk about Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out!
28. #4 Be connected
29. Networking Attend the events of your expertise domain Co-speaking / Mentoring
30. Regularly
31. Brand
32. Community MVP (Most Valuable Professional) Microsoft GDE 2 (Google Developer Expert) AWS Heroes Docker Captain CNA (Cloud Native Ambassador), CNCF Mozilla Tech Speakers Java Champions 1 Confluent Community Catalyst StackOverFlow Trusted User NodeJS badges GitLab Heroes 1 Zenika Advocates …
33. Be the reference... and play with it
34. Thank people
35. #5 Engage your network
37. Engage “Call-to-actions” Landing page / Portfolio Understand your followers
39. Ping Contact Culture Create Ambassadors
41. Cons
42. Pros # Do what you love! # Make people want to work with you # Help your network # Develop the organization brand
43. To sum up
44. To be continued ...
45. Thanks Julien Landuré @jlandure Questions?