This presentation intends to guide you through the challenges and barriers of bringing your own project to life, ideally turning it into a company. From the idea to fund raising or constitution it'll cover the crucial and pain points of the whole process, the typical blockers, boosters and general assumptions that normally accompany this concept. Interestingly enough, the same errors, techniques and strategies appear to be repeated over and over again around a topic that has evolved dramatically fast over the past years. The proposed approach will put all that into value, analyzing the factors needed nowadays in any early stage tech/software project, all together visioned from the perspective of an engineering side.