brightonSEO San Diego 2026 - Jordan Koene

Would ChatGPT recommend your products? The new rules of E-commerce visibility
In this talk, Jordan will share what it actually takes for products to show up in ChatGPT and other AI-driven discovery experiences.

He’ll break down the new signals shaping e-commerce visibility, why traditional SEO alone is no longer enough, and what brands can do today to increase the chances that AI systems recommend their products.

Transcript

1. Jordan Koene Previsible Would ChatGPT Recommend Your Products? The New Rules of E-commerce Visibility
2. The AI Discovery Agency Your next customer will never visit your website 2
3. Google IO - May 2026
4. The AI Discovery Agency Their agent will. 4
5. In just two years the funnel collapsed | The AI Discovery Agency 5
6. But now, one conversation does all of this | The AI Discovery Agency 6
7. | The AI Discovery Agency 7
8. It’s live and real money is moving The Agentic Commerce Protocol lets AI assistants complete purchases inside the conversation. Etsy and Walmart went first. 1–4M daily online transactions across those two catalogs alone | The AI Discovery Agency 8
9. Agents don’t browse. They match data. | The AI Discovery Agency 9
10. Protocol effect | The AI Discovery Agency 10
11. But there are two ways to get this wrong | The AI Discovery Agency 11
12. | The AI Discovery Agency 12
13. Winning AI shopping requires data and scale NOISY SCALE 2 signals. Scale amplifies weak AI SHOPPING LEADERS EXECUTION SCALE → Automated content at volume = useless FAQ Scaled categories without value = no relevance 3 Trusted data + systemic execution Keep data fresh and consistent everywhere 4 Experiment continuously Optimize for recommendation, not just ranking Scale AI Visibility Page cohorts, not Models can understand, one-offs trust, and confidently INVISIBLE BOUTIQUE WINS Low trust, low repeatability. Orgdata, alignment Gaps in structured metadata + ownership Thin, inconsistent pages Crawl-limit awareness High quality, but limited reach. recommend Wins exist,your but don't compound across the catalog products. DATA READINESS → | The AI Discovery Agency 13
14. Case study 01 We rewrote the pages in a language models can read | The AI Discovery Agency 14
15. And the models started reading 31.8K AI impressions · from ~0 | The AI Discovery Agency 15
16. | The AI Discovery Agency 16
17. Case study 02 · Etsy Watch a product become the answer | The AI Discovery Agency 17
18. Case study 02 · Etsy Written by agents. Judged by agents. Approved by humans. | The AI Discovery Agency 18
19. Case study 02 · Etsy Written by agents. Judged by agents. Approved by humans. | The AI Discovery Agency 19
20. Case study 02 · Etsy One page. Then millions | The AI Discovery Agency 20
21. Case study 02 · Etsy And it moved real numbers | The AI Discovery Agency 21
22. | The AI Discovery Agency 22
23. The AI Discovery Agency Stop optimizing to rank. Start optimizing to be chosen. Thank you! Follow or connect on LinkedIn. 23