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CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION
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Matt Jukes
May 11, 2016
Technology
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CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION
Talk given to Stats NZ March 2016
Matt Jukes
May 11, 2016
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Transcript
ONS.GOV.UK CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION.
HEAD OF PUBLISHING TRANSFORMATION MATT JUKES @jukesie
THE NEW ONS WEBSITE LAUNCHED ON 26 FEBRUARY 2016
None
THE WEBSITE PROJECT OFFICIALLY STARTED IN FEBRUARY 2015
“THE ONS WEBSITE IS A NATIONAL EMBARRASSMENT.” Tim Harford
in the Financial Times June 2013
30TH JANUARY 2014
None
None
None
None
THE SITE HAS BEEN DESIGNED BY PUTTING USERS FIRST
EITHER IN PERSON OR ONLINE MORE THAN 800 INDIVIDUALS
& 80 ORGANISATIONS HAVE PROVIDED FEEDBACK
None
300+ PEOPLE CONTRIBUTED TO THE RESEARCH FOR THE NEW NAVIGATION
ALONE
PERSONAS THREE PRIMARY PERSONAS (ANALYST, FORAGER, INQUIRER) TO HELP RECRUIT
USERS - NEVER IN PLACE OF REAL INSIGHT
USER LAB BUILT A SPECIALIST USABILITY LAB TO OBSERVE REAL
USERS & SHARED LABS ELSEWHERE
GUERRILLA TESTING VISITED UNIVERSITIES & STATISTICS CONFERENCES SEEKING FEEDBACK
CRITICAL FRIENDS GROUP OF [VERY] EXPERT USERS WHO WERE REGULARLY
CONSULTED
SURVEYS USER SATISFACTION SURVEY AS A BENCHMARK & TERMINOLOGY SURVEY
FOR USE OF LANGUAGE
ONLINE TOOLS LOOP11, CHALKMARK, TREEJACK, USERTESTING.COM ETC FOR QUICK TESTS
PUBLICISED VIA SOCIAL MEDIA
EXPERIMENTS A/B TESTS USING GOOGLE EXPERIMENTS & OPTIMIZELY
None
None
THERE HAVE BEEN 50+ ITERATIONS OF THE WEBSITE BASED ON
THAT FEEDBACK TO DATE
THE WEBSITE HAS BEEN DESIGNED WITH MOBILE TECHNOLOGY
IN MIND
20% OF TRAFFIC TO ONS.GOV.UK COMES FROM MOBILE DEVICES
None
THE NEW SITE HAS BEEN OPTMISED FOR MAJOR SEARCH ENGINES*
* YES WE MEAN GOOGLE
THE ONS WEBSITE RECEIVES MORE THAN 60% OF TRAFFIC
VIA GOOGLE SEARCHES
None
SITE SEARCH BUILT ON LATEST OPEN SOURCE SEARCH TECHNOLOGY
SITE SEARCH OPTIMISED TO SUPPORT REGULAR EDITORIAL ‘TUNING’
MORE THAN 35,000 TIME SERIES WILL BE AVAILABLE ON THE
NEW WEBSITE
None
THE NEW WEBSITE MEETS W3C ‘AA’ ACCESSIBILITY GUIDELINES
THE WEBSITE IS ACCESSIBLE USING OLDER WEB BROWSERS INCLUDING INTERNET
EXPLORER 8
THE NEW SITE USES HTTPS EVERYWHERE AND THE LATEST
ENCRYPTION TECHNOLOGY
None
DAVID CARBONI — @DAVIDCARBONI — TECH LEAD JULIE PETERS — @PETERSJ23 — DELIVERY MANAGER ALISON SARIOGLU — NULL — BUSINESS ANALYST ROB
CHAMBERS — @ROBCHAMBERSPFC — PRODUCT MANAGER JONATHAN PROTON — @IAUXBOD — UX ARCHITECT AL DAVIES — @ALDAVIESALISON — ANALYTICS/USER RESEARCH ONKAR CHIROMA — @OCHIROMA — UX LEAD CRISPIN MERRIMAN — @CRISPIOSO — FRONTEND DEVELOPER JON JONES — NULL — FRONTEND DEVELOPER TOM RIDD — @THOMASRIDD — DEVELOPER PASTOR JURADO — NULL — DEVELOPER BURHAM ‘BREN’ ESER — @REBASBEL — DEVELOPER CARL HEMBROUGH — @CARLHEMBROUGH — DEVELOPER KATE WORMAN — NULL — ANALYTICS/CONTENT MIGRATION LEAD TOM FAKE — NULL — CONTENT MIGRATION JODIE TUCKER —@JODI_TUCKER— CONTENT MIGRATION HARRIET BODKIN — NULL — CONTENT MIGRATION IAN KENT — @IANKENT — TECH LEAD 2.0 DAVE LLEWLLELYN — NULL — DEVELOPER JON FAWBERT — NULL — TECHNICAL ARCHITECT KANE MORGAN — @KANEMORGAN — DEVELOPER AND LAURA DEWIS — @LAURADEE — BOSS.
BLOG.ONS.DIGITAL @ONSDIGITAL CLOCKWORK.COMPUTER @JUKESIE
THANKYOU. ANY QUESTIONS?