Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION
Search
Matt Jukes
May 11, 2016
Technology
0
49
CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION
Talk given to Stats NZ March 2016
Matt Jukes
May 11, 2016
Tweet
Share
More Decks by Matt Jukes
See All by Matt Jukes
Roadmaps and Missions for the Scottish Digital Academy
jukesie
0
1.2k
A ChatGTP Christmas Quiz
jukesie
0
350
Jukes - User Manual
jukesie
0
140
my adidas
jukesie
1
400
This is a team sport
jukesie
0
440
Working in the open works
jukesie
1
70
Digital is a team sport
jukesie
0
590
The importance of being open
jukesie
1
86
The Wrong Users?
jukesie
0
590
Other Decks in Technology
See All in Technology
Snowflake のアーキテクチャは本当に筋がよかったのか / Data Engineering Study #30
indigo13love
0
300
「AI駆動開発」のボトルネック『言語化』を効率化するには
taniiicom
1
220
Kiroから考える AIコーディングツールの潮流
s4yuba
1
470
Power Automate のパフォーマンス改善レシピ / Power Automate Performance Improvement Recipes
karamem0
0
280
隙間時間で爆速開発! Claude Code × Vibe Coding で作るマニュアル自動生成サービス
akitomonam
2
210
AI人生苦節10年で会得したAIがやること_人間がやること.pdf
shibuiwilliam
1
220
自分がLinc’wellで提供しているプロダクトを理解するためにやったこと
murabayashi
1
170
手動からの解放!!Strands Agents で実現する総合テスト自動化
ideaws
3
400
少人数でも回る! DevinとPlaybookで支える運用改善
ishikawa_pro
4
1.8k
LLM開発を支えるエヌビディアの生成AIエコシステム
acceleratedmu3n
0
340
KCD Lima: eBee in Peru!
lizrice
0
110
AI エンジニアの立場からみた、AI コーディング時代の開発の品質向上の取り組みと妄想
soh9834
8
600
Featured
See All Featured
Speed Design
sergeychernyshev
32
1k
Building an army of robots
kneath
306
45k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.6k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.4k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
3.9k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.4k
A better future with KSS
kneath
238
17k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
251
21k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
1k
Thoughts on Productivity
jonyablonski
69
4.8k
How STYLIGHT went responsive
nonsquared
100
5.7k
Transcript
ONS.GOV.UK CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION.
HEAD OF PUBLISHING TRANSFORMATION MATT JUKES @jukesie
THE NEW ONS WEBSITE LAUNCHED ON 26 FEBRUARY 2016
None
THE WEBSITE PROJECT OFFICIALLY STARTED IN FEBRUARY 2015
“THE ONS WEBSITE IS A NATIONAL EMBARRASSMENT.” Tim Harford
in the Financial Times June 2013
30TH JANUARY 2014
None
None
None
None
THE SITE HAS BEEN DESIGNED BY PUTTING USERS FIRST
EITHER IN PERSON OR ONLINE MORE THAN 800 INDIVIDUALS
& 80 ORGANISATIONS HAVE PROVIDED FEEDBACK
None
300+ PEOPLE CONTRIBUTED TO THE RESEARCH FOR THE NEW NAVIGATION
ALONE
PERSONAS THREE PRIMARY PERSONAS (ANALYST, FORAGER, INQUIRER) TO HELP RECRUIT
USERS - NEVER IN PLACE OF REAL INSIGHT
USER LAB BUILT A SPECIALIST USABILITY LAB TO OBSERVE REAL
USERS & SHARED LABS ELSEWHERE
GUERRILLA TESTING VISITED UNIVERSITIES & STATISTICS CONFERENCES SEEKING FEEDBACK
CRITICAL FRIENDS GROUP OF [VERY] EXPERT USERS WHO WERE REGULARLY
CONSULTED
SURVEYS USER SATISFACTION SURVEY AS A BENCHMARK & TERMINOLOGY SURVEY
FOR USE OF LANGUAGE
ONLINE TOOLS LOOP11, CHALKMARK, TREEJACK, USERTESTING.COM ETC FOR QUICK TESTS
PUBLICISED VIA SOCIAL MEDIA
EXPERIMENTS A/B TESTS USING GOOGLE EXPERIMENTS & OPTIMIZELY
None
None
THERE HAVE BEEN 50+ ITERATIONS OF THE WEBSITE BASED ON
THAT FEEDBACK TO DATE
THE WEBSITE HAS BEEN DESIGNED WITH MOBILE TECHNOLOGY
IN MIND
20% OF TRAFFIC TO ONS.GOV.UK COMES FROM MOBILE DEVICES
None
THE NEW SITE HAS BEEN OPTMISED FOR MAJOR SEARCH ENGINES*
* YES WE MEAN GOOGLE
THE ONS WEBSITE RECEIVES MORE THAN 60% OF TRAFFIC
VIA GOOGLE SEARCHES
None
SITE SEARCH BUILT ON LATEST OPEN SOURCE SEARCH TECHNOLOGY
SITE SEARCH OPTIMISED TO SUPPORT REGULAR EDITORIAL ‘TUNING’
MORE THAN 35,000 TIME SERIES WILL BE AVAILABLE ON THE
NEW WEBSITE
None
THE NEW WEBSITE MEETS W3C ‘AA’ ACCESSIBILITY GUIDELINES
THE WEBSITE IS ACCESSIBLE USING OLDER WEB BROWSERS INCLUDING INTERNET
EXPLORER 8
THE NEW SITE USES HTTPS EVERYWHERE AND THE LATEST
ENCRYPTION TECHNOLOGY
None
DAVID CARBONI — @DAVIDCARBONI — TECH LEAD JULIE PETERS — @PETERSJ23 — DELIVERY MANAGER ALISON SARIOGLU — NULL — BUSINESS ANALYST ROB
CHAMBERS — @ROBCHAMBERSPFC — PRODUCT MANAGER JONATHAN PROTON — @IAUXBOD — UX ARCHITECT AL DAVIES — @ALDAVIESALISON — ANALYTICS/USER RESEARCH ONKAR CHIROMA — @OCHIROMA — UX LEAD CRISPIN MERRIMAN — @CRISPIOSO — FRONTEND DEVELOPER JON JONES — NULL — FRONTEND DEVELOPER TOM RIDD — @THOMASRIDD — DEVELOPER PASTOR JURADO — NULL — DEVELOPER BURHAM ‘BREN’ ESER — @REBASBEL — DEVELOPER CARL HEMBROUGH — @CARLHEMBROUGH — DEVELOPER KATE WORMAN — NULL — ANALYTICS/CONTENT MIGRATION LEAD TOM FAKE — NULL — CONTENT MIGRATION JODIE TUCKER —@JODI_TUCKER— CONTENT MIGRATION HARRIET BODKIN — NULL — CONTENT MIGRATION IAN KENT — @IANKENT — TECH LEAD 2.0 DAVE LLEWLLELYN — NULL — DEVELOPER JON FAWBERT — NULL — TECHNICAL ARCHITECT KANE MORGAN — @KANEMORGAN — DEVELOPER AND LAURA DEWIS — @LAURADEE — BOSS.
BLOG.ONS.DIGITAL @ONSDIGITAL CLOCKWORK.COMPUTER @JUKESIE
THANKYOU. ANY QUESTIONS?