CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION

Talk given to Stats NZ March 2016

Transcript

1. ONS.GOV.UK CUSTOMERS AT THE HEART OF DIGITAL TRANSFORMATION.
2. HEAD OF PUBLISHING TRANSFORMATION 
 MATT JUKES 
 @jukesie
3. THE NEW ONS WEBSITE LAUNCHED ON 
 26 FEBRUARY 2016
5. THE WEBSITE PROJECT OFFICIALLY STARTED IN 
 FEBRUARY 2015
6. “THE ONS WEBSITE IS A NATIONAL EMBARRASSMENT.” 
 Tim Harford in the Financial Times June 2013
7. 
 30TH JANUARY 2014
12. THE SITE HAS BEEN DESIGNED BY PUTTING 
 USERS FIRST
13. EITHER IN PERSON OR ONLINE MORE THAN 
 800 INDIVIDUALS & 
 80 ORGANISATIONS HAVE PROVIDED FEEDBACK
15. 300+ PEOPLE
 CONTRIBUTED TO THE RESEARCH FOR THE NEW NAVIGATION ALONE
16. PERSONAS
 THREE PRIMARY PERSONAS (ANALYST, FORAGER, INQUIRER) TO HELP RECRUIT USERS - NEVER IN PLACE OF REAL INSIGHT
17. USER LAB
 BUILT A SPECIALIST USABILITY LAB TO OBSERVE REAL USERS & SHARED LABS ELSEWHERE
18. GUERRILLA TESTING
 VISITED UNIVERSITIES & STATISTICS CONFERENCES SEEKING FEEDBACK
19. CRITICAL FRIENDS
 GROUP OF [VERY] EXPERT USERS WHO WERE REGULARLY CONSULTED
20. SURVEYS
 USER SATISFACTION SURVEY AS A BENCHMARK & TERMINOLOGY SURVEY FOR USE OF LANGUAGE
21. ONLINE TOOLS
 LOOP11, CHALKMARK,
 TREEJACK, USERTESTING.COM ETC FOR QUICK TESTS PUBLICISED VIA SOCIAL MEDIA
22. EXPERIMENTS
 A/B TESTS USING GOOGLE EXPERIMENTS & OPTIMIZELY
25. THERE HAVE BEEN 50+ ITERATIONS
 OF THE WEBSITE BASED ON THAT FEEDBACK TO DATE
26. THE WEBSITE HAS BEEN DESIGNED WITH 
 MOBILE TECHNOLOGY 
 IN MIND
27. 20% OF TRAFFIC TO ONS.GOV.UK COMES FROM MOBILE DEVICES
29. THE NEW SITE HAS BEEN OPTMISED FOR MAJOR SEARCH ENGINES*
 * YES WE MEAN GOOGLE
30. THE ONS WEBSITE RECEIVES MORE THAN 
 60% OF TRAFFIC VIA GOOGLE SEARCHES
32. SITE SEARCH BUILT ON LATEST OPEN SOURCE SEARCH TECHNOLOGY
33. SITE SEARCH OPTIMISED TO SUPPORT REGULAR EDITORIAL ‘TUNING’
34. MORE THAN 35,000 TIME SERIES WILL BE AVAILABLE ON THE NEW WEBSITE
36. THE NEW WEBSITE MEETS W3C ‘AA’ ACCESSIBILITY GUIDELINES
37. THE WEBSITE IS ACCESSIBLE USING OLDER WEB BROWSERS INCLUDING INTERNET EXPLORER 8
38. THE NEW SITE USES HTTPS EVERYWHERE 
 AND THE LATEST ENCRYPTION TECHNOLOGY
40. DAVID CARBONI — @DAVIDCARBONI — TECH LEAD JULIE PETERS — @PETERSJ23 — DELIVERY MANAGER ALISON SARIOGLU — NULL — BUSINESS ANALYST ROB CHAMBERS — @ROBCHAMBERSPFC — PRODUCT MANAGER JONATHAN PROTON — @IAUXBOD — UX ARCHITECT AL DAVIES — @ALDAVIESALISON — ANALYTICS/USER RESEARCH ONKAR CHIROMA — @OCHIROMA — UX LEAD CRISPIN MERRIMAN — @CRISPIOSO — FRONTEND DEVELOPER JON JONES — NULL — FRONTEND DEVELOPER TOM RIDD — @THOMASRIDD — DEVELOPER PASTOR JURADO — NULL — DEVELOPER BURHAM ‘BREN’ ESER — @REBASBEL — DEVELOPER CARL HEMBROUGH — @CARLHEMBROUGH — DEVELOPER KATE WORMAN — NULL — ANALYTICS/CONTENT MIGRATION LEAD TOM FAKE — NULL — CONTENT MIGRATION JODIE TUCKER —@JODI_TUCKER— CONTENT MIGRATION HARRIET BODKIN — NULL — CONTENT MIGRATION IAN KENT — @IANKENT — TECH LEAD 2.0 DAVE LLEWLLELYN — NULL — DEVELOPER JON FAWBERT — NULL — TECHNICAL ARCHITECT KANE MORGAN — @KANEMORGAN — DEVELOPER AND LAURA DEWIS — @LAURADEE — BOSS.
41. BLOG.ONS.DIGITAL @ONSDIGITAL
 
 CLOCKWORK.COMPUTER @JUKESIE 

42. THANKYOU. ANY QUESTIONS?