Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Hierarchy of Developer Needs -- adapting when t...
Search
juliaferraioli
September 25, 2014
Technology
2.6k
2
Share
Hierarchy of Developer Needs -- adapting when things go wrong
Keynote at APIStrat Chicago 2014
juliaferraioli
September 25, 2014
More Decks by juliaferraioli
See All by juliaferraioli
Exploring the World Using Cloud Vision & Twilio
juliaferraioli
0
1.4k
Blocks in containers
juliaferraioli
2
1.6k
Diving into Machine Learning with TensorFlow
juliaferraioli
5
2.2k
In the Name of Whiskey
juliaferraioli
0
1.6k
When am I ever going to use this? ...tales from a career in industry
juliaferraioli
1
1.4k
1-Up Your DevOps Workflow
juliaferraioli
3
1.6k
cluster management, cognitive shifts, & kubernetes
juliaferraioli
1
1.7k
The W's of Diversity
juliaferraioli
2
3k
Hierarchy of Developer Needs
juliaferraioli
0
2.6k
Other Decks in Technology
See All in Technology
ワールドカフェI /チューターを改良する / World Café I and Improving the Tutors
ks91
PRO
0
270
Standards et agents IA : un tour d’horizon de MCP, A2A, ADK et plus encore
glaforge
0
120
Oracle AI Database@AWS:サービス概要のご紹介
oracle4engineer
PRO
4
2.3k
AzureのIaC管理からログ調査まで、随所に役立つSkillsとCustom-Instructions / Boosting IaC and Log Analysis with Skills
aeonpeople
0
170
みんなで作るAWS Tips 100連発 (FinOps編)
schwrzktz
1
270
Azure PortalなどにみるWebアクセシビリティ
tomokusaba
0
380
名刺メーカーDevグループ 紹介資料
sansan33
PRO
0
1.1k
サイボウズ 開発本部採用ピッチ / Cybozu Engineer Recruit
cybozuinsideout
PRO
10
78k
Azure Speech で音声対応してみよう
kosmosebi
0
160
みんなの「データ活用」を支えるストレージ担当から持ち込むAWS活用/コミュニティー設計TIPS 10選~「作れる」より、「続けられる」設計へ~
yoshiki0705
0
220
JEDAI in Osaka 2026イントロ
taka_aki
0
280
クラウドネイティブな開発 ~ 認知負荷に立ち向かうためのコンテナ活用
literalice
0
100
Featured
See All Featured
Color Theory Basics | Prateek | Gurzu
gurzu
0
290
brightonSEO & MeasureFest 2025 - Christian Goodrich - Winning strategies for Black Friday CRO & PPC
cargoodrich
3
680
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
katarinadahlin
PRO
1
3.5k
SEO in 2025: How to Prepare for the Future of Search
ipullrank
3
3.4k
Code Reviewing Like a Champion
maltzj
528
40k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
Test your architecture with Archunit
thirion
1
2.2k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.9k
Agile that works and the tools we love
rasmusluckow
331
21k
The innovator’s Mindset - Leading Through an Era of Exponential Change - McGill University 2025
jdejongh
PRO
1
160
Optimizing for Happiness
mojombo
378
71k
Collaborative Software Design: How to facilitate domain modelling decisions
baasie
0
200
Transcript
Hierarchy of Developer Needs Julia Ferraioli Senior Developer Maslow Advocate
@juliaferraioli google.com/+JuliaFerraioli
Financial gain Shiny objects Respect and recognition Utilitarianism Socialization Self
improvement What drives my community?
Creative Commons image courtesy of Luc Galoppin
Image courtesy of my bad planning
But I’m a developer! I know what my developers need.
Creative Commons image courtesy of Duncan Hull
My mistake Reference docs Code samples Tutorials Discussion forum Online
courses
This works... sometimes
Developer Profiles Enthusiasts Founder Enterprise Engineer
No one hierarchy to rule them all Image used with
permission of of Mirach Ravaia
Back to the mistake Reference docs Code samples Tutorials Discussion
forum Online courses
Time to shuffle Online courses Tutorials Libraries, SDKs, gems Code
samples Reference docs
Time to shuffle Reference docs Paid support Code samples Online
courses Libraries
Time to shuffle
Debugging your hierarchy
gdb devexp
Creative Commons image courtesy of Olga Mismatched...expectations
You have to ask your developers • Hit the pavement
• Structured engagement • Informal engagement • Research (costly)
What are the obstacles? • Cognitive disconnect • Lack of
direction • Absence of trust • Problematic community Creative Commons image courtesy of Grant Montgomery
Creative Commons image courtesy of Thomson Safaris Plan of Attack
Creative Commons image courtesy of Arne Hendriks
Thanks! Images by Connie Zhou @juliaferraioli google.com/+JuliaFerraioli
Creative Commons image courtesy of David Ashleydale