Hierarchy of Developer Needs -- adapting when things go wrong

Keynote at APIStrat Chicago 2014

Transcript

1. Hierarchy of Developer Needs
   Julia Ferraioli
   Senior Developer Maslow Advocate
   @juliaferraioli
   google.com/+JuliaFerraioli
   

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2. Financial gain
   Shiny objects
   Respect and
   recognition
   Utilitarianism
   Socialization
   Self
   improvement
   What drives my
   community?
   

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3. Creative Commons image courtesy of Luc Galoppin
   

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4. Image courtesy of my bad planning
   

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5. But I’m a developer!
   I know what my developers need.
   

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6. Creative Commons image courtesy of Duncan Hull
   

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7. My mistake
   Reference docs
   Code samples
   Tutorials
   Discussion forum
   Online courses
   

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8. This works...
   sometimes
   

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9. Developer Profiles
   Enthusiasts Founder Enterprise Engineer
   

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10. No one hierarchy to rule them all
    Image used with permission of of Mirach Ravaia
    

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11. Back to the mistake
    Reference docs
    Code samples
    Tutorials
    Discussion forum
    Online courses
    

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12. Time to shuffle
    Online courses
    Tutorials
    Libraries, SDKs, gems
    Code samples
    Reference docs
    

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13. Time to shuffle
    Reference docs
    Paid support
    Code samples
    Online courses
    Libraries
    

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14. Time to shuffle
    

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15. Debugging your hierarchy
    

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16. gdb devexp
    

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17. Creative Commons image courtesy of Olga
    Mismatched...expectations
    

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18. You have to ask your developers
    • Hit the pavement
    • Structured engagement
    • Informal engagement
    • Research (costly)
    

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19. What are the obstacles?
    • Cognitive disconnect
    • Lack of direction
    • Absence of trust
    • Problematic community
    Creative Commons image courtesy of Grant Montgomery
    

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20. Creative Commons image courtesy of Thomson Safaris
    Plan of Attack
    

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21. Creative Commons image courtesy of Arne Hendriks
    

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22. Thanks!
    Images by Connie Zhou
    @juliaferraioli
    google.com/+JuliaFerraioli
    

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23. Creative Commons image courtesy of David Ashleydale
    

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