Design Thinking Presentation to UTS

Design is not a members only club.
Collaborative design techniques to encourage innovation and speed to market.

Transcript

1. UTS – 28 OCT ‘13 KATE LINTON DESIGN THINKING
2. A solution to a problem or need, within set constraints.
3. FINDING THE NECESSITY Go and see
5. A solution to a problem or need, within set constraints.
6. “When forced to work within a strict framework the imagination is taxed to its utmost - and will produce its richest ideas. Given total freedom the work is likely to sprawl.” T.S. ELIOT
7. CONSTRAINTS IN CONTEXT
8. CONSTRAINTS
9. DESIGNERS
10. THERE’S A REVOLUTION GOING ON….
11. INDIAN CAPUCINO MAKER
12. AFRICA, KENYA BIKE PHONE CHARGER
13. Cheap and affordable domestic lights in Manila
14. THE DEMOCRATISATION OF DESIGN
15. DESIGN USED TO LIVE HERE
16. DESIGN HAS BECOME A TEAM SPORT
19. STAMFORD D.SCHOOL
20. LEAN
22. control SHIFT
25. How might we give people the tools they need to drive positive change in their local communities?
26. MAPPING A CUSTOMER JOURNEY
27. PERSONA  1    Gillian Browning - Campaigner Gillian has been actively involved in 38 Degrees and is particularly passionate about the current NHS campaign to petition the house of lords around the issues of privatisation and protecting the National Health Service. She has recently received an email from 38 Degrees asking if she would be interested in helping to set up and lead a local chapter of 38 Degrees in her local Nottingham region. Characteris3cs   •  45  years  old   •  Teaches  economics  at  The   University  of  No@ngham   •  2  teenage  children  living   at  home   •  Working  class  roots  but   enjoys  a  comfortable   middleclass  life  with  her   husband  who  is  a  Dean  at   the  university   Frustra3ons   •  Can’t  understand  why   others  don’t  care   •  Doesn’t  understand  the   poli3cal  system   •  Overwhelmed  by  how   she  can  make  a   difference   •  Worried  about  the   future  of  accessible   healthcare  and  rising   costs   Mo3va3ons   • Mo3vated  by  a  sense  of   injus3ce  and  concern  for   her  family’s  &   community’s  access  to   quality  healthcare   • Encouraged  by  small  wins   like  ge@ng  support  from   her  local  paper  editor   • Supported  by  friends  &   family   • Ge@ng  3me  with  her   local  MP   • Support  &  assistance  from   38  Degrees  members   Goals   •  To  recruit  healthcare  experts   to  the  cause   •  To  lobby  her  local  Lord  to  vote   against  priva3sa3on   •  To  increase  awareness  in  her   community  of  the  issues   •  To  gain  experience  and   knowledge  in  leading  a   successful  campaign  and   driving  awareness  in  her   community  
28. HOW MIGHT WE…
29. COLLABORATIVE DESIGN
30. SKETCHING
31. CARD WALL
32. TEST YOUR HYPOTHESIS
34. DESIGN, BUILD, MEASURE, LEARN…
42. What can large corporates learn from start-ups?
43. WHAT ELSE DO OUR CUSTOMERS NEED?
45. IDEAS, ORGANISED BY CUSTOMER JOURNEY Inspiration Research Plan Book & update Arrive & stay Share & document > > > > > >
47. DIVERGENCE > EMERGENCE > CONVERGENCE > Interviews Observations Collaborative design KJ Analysis Prototyping Test with customers
49. You’ll never find anything, unless you’re looking for something. DAVE GRAY gogamestorming.com
50. 1. GO & SEE – FIND THE NEED 2. UNDERSTAND YOUR CONSTRAINTS 3. VISUALISE AND PROTOTYPE 4. TEST, MEASURE AND LEARN
51. @K8LINTON KATELINTON.COM KLINTON@THOUGHTWORKS.COM