Cohort Analysis is one of the most critical analysis in SaaS / Subscription businesses. It helps you understand how your customers are churning (or retaining) your service as the time goes by.
And if you want to do it right, you want to use Survival Curve algorithm a.k.a. Kaplan-Meyer. This technique has been used in other areas such as employee attrition, machine maintenance, patient treatment, etc. but it works great for today’s data savvy SaaS businesses.
Kan will be introducing what the Survival Curve is and how you can use it in Exploratory.