Foodie.me

Transcript

3. Searching, recipes…
4. Where I am going to buy?
5. Tofu and Eggplants :(
6. ..well, they are not alone - Allergy epidemic: 38% people have a food allergy or intolerance - 30,000 children in NZ - Health Research council of NZ - $6m+ investment - 8 kind of foods, 90% of food allergies (common ingredients) : dairy, eggs, peanuts, tree-nuts, soy, wheat, fish and shellfish
7. Special Dietary Requirements Diabetic - New Zealand: 300,000 diagnosed with diabetes. - Global: more than 170 million, 366 million by 2030. Vegan, Vegetarian & Paleo Low Fat Belief Meals
14. Tell me more, is it free? - It's Freemium ($40 / year) - Initial NZ Market $600,000 / year - Free: 290,000, Paying: 15,000 plus… - Other dietary requirements - International markets - Partnership with producers and stores
15. What's Next (Projected)
16. Why Foodie.Me? - There are recipe apps, google, scanning apps, grocery shopping app With Foodie.Me you get an end-to-end experience: - Help you plan your meals - Smart Suggestions and ingredient database - Organize your grocery shopping list - Link you in your local market and suppliers
17. What's Next for Foodie.Me? - Add other dietary requirements - Expand outside NZ - Partner with producers - Leverage on the behavioural data
18. Thanks From the Foodie.Me This has been an awesome journey!
19. What's happening in NZ? - Organic / healthy stores - US$105bln+ global market - NZ: 1800+ organic enterprise operations - New enterprises opened: Farro, Parnell Central, Wise Cicada - $130mil domestic market
20. Backup Slides - Allergies: http://www.allergy.org.nz/site/allergynz/What%20is%20the%20prevalence%20of%20food%20allergy% 20in%20New%20Zealand.pdf http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10882680 http://www.malaghan.org.nz/news/6-2-million-investment-to-curb-new-zealand-s-allergy-epidemic/ http://barbfeick.com/vaccinations/allergy/403-statistics.htm - Diabetic http://www.health.govt.nz/your-health/conditions-and-treatments/diseases-and-illnesses/diabetes http://www.seeintl.org/retina/?gclid=Cj0KEQjwqe-rBRCv_J6qs6isp6EBEiQAmbctFnek6hDe417cvbp5EM9p3xQyWmx- 4xYGj4pIHv2x0vkaAvHI8P8HAQ