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Foodie.me

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February 15, 2016

 Foodie.me

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Kath

February 15, 2016
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  1. ..well, they are not alone - Allergy epidemic: 38% people

    have a food allergy or intolerance - 30,000 children in NZ - Health Research council of NZ - $6m+ investment - 8 kind of foods, 90% of food allergies (common ingredients) : dairy, eggs, peanuts, tree-nuts, soy, wheat, fish and shellfish
  2. Special Dietary Requirements Diabetic - New Zealand: 300,000 diagnosed with

    diabetes. - Global: more than 170 million, 366 million by 2030. Vegan, Vegetarian & Paleo Low Fat Belief Meals
  3. Tell me more, is it free? - It's Freemium ($40

    / year) - Initial NZ Market $600,000 / year - Free: 290,000, Paying: 15,000 plus… - Other dietary requirements - International markets - Partnership with producers and stores
  4. Why Foodie.Me? - There are recipe apps, google, scanning apps,

    grocery shopping app With Foodie.Me you get an end-to-end experience: - Help you plan your meals - Smart Suggestions and ingredient database - Organize your grocery shopping list - Link you in your local market and suppliers
  5. What's Next for Foodie.Me? - Add other dietary requirements -

    Expand outside NZ - Partner with producers - Leverage on the behavioural data
  6. What's happening in NZ? - Organic / healthy stores -

    US$105bln+ global market - NZ: 1800+ organic enterprise operations - New enterprises opened: Farro, Parnell Central, Wise Cicada - $130mil domestic market