WHO SHOULD BE INVOLVED IN IDEATION CAMPAIGN OWNER Decides on the best idea and protects it throughout VOICE OF THE CLIENT/BRAND Know what the client/brand likes and their priority A CREATIVE Decides on the best format EXPERT ON THE TOPIC Knows what the audience likes BrightonSEO Ideation: Thinking beyond the first idea
SPEND TIME ON RESEARCH 1. Common themes + theme analysis 2. Target publications 3. Audience that you’re talking to BrightonSEO Ideation: Thinking beyond the first idea
ON BRAND OFF BRAND HIGH PRESS INTEREST LOW PRESS INTEREST BrightonSEO Ideation: Thinking beyond the first idea X The dream for you and your client/brand but pretty impossible to be unique.
ON BRAND OFF BRAND HIGH PRESS INTEREST LOW PRESS INTEREST BrightonSEO Ideation: Thinking beyond the first idea X A more realistic expectation of where you want your ideas to be.
ON BRAND OFF BRAND HIGH PRESS INTEREST LOW PRESS INTEREST BrightonSEO Ideation: Thinking beyond the first idea Best beaches Honeymoon destinations Holiday disasters Holiday outfits Travel tips TikTok travel hacks Skincare on holiday
PR CAMPAIGNS ARE GOING TO BE CONSUMED BY YOUR BRAND’S AUDIENCE THEY MIGHT NOT BE *THAT* EXCITED ABOUT YOUR CORE PRODUCT OR OFFERING BrightonSEO Ideation: Thinking beyond the first idea
THE OBVIOUS: The Simpsons The World Cup Superheroes BrightonSEO Ideation: Thinking beyond the first idea THE IMAGINATIVE: Duff Beer Retro Kits Marvel vs DC 👉 👉 👉
BrightonSEO Ideation: Thinking beyond the first idea JORDAN REECE IS ONE OF THE MOST PROLIFIC ENGLISH STRIKERS IN THE GAME ALL THE INFLUENCERS ARE TALKING ABOUT HIS 10/1 CHANCE OF MAKING THE ENGLAND TEAM FOR QATAR
BrightonSEO Ideation: Thinking beyond the first idea 1M Reach on social 5K Pageviews MOST GAMBLING CAMPAIGNS ARE THE SAME, THEY JUST TELL YOU TO GAMBLE SAFETY INSTEAD WE CREATED JORDAN REECE
BrightonSEO Ideation: Thinking beyond the first idea WE COULD’VE DONE A CAMPAIGN WHERE WE USED AI TO WRITE A BLOG, OR GOT MIDJOURNEY TO MOCK SOMETHING UP… …BUT THAT’S THE OBVIOUS