プロダクトのリニューアルにおけるディレクション術 / How to rebuild the product

UX生トーク Vol.6 Director's Night! / 2017-07-26

Transcript

1. ϓϩμΫτͷϦχϡʔΞϧʹ
 ͓͚ΔσΟϨΫγϣϯज़ July, 26 2017@UX ੜTALK vol.6 Kazuhiro Higuchi CyberAgent, Inc. 1
2. ṤޱҰ༟ Kazuhiro Higuchi CyberAgent, Inc. Ameba Company Product Manager/Director 2
3. Ameba Company ϒϩάΛத৺ͱͨ͠
 "NFCBͷϝσΟΞࣄۀ
   ΞϝϒϩɺΞϝʔόΞϓϦ
 ϚΠϖʔδɺ"NFCB
   0XOE
 ήʔϜɺ઎͍ɺίϛοΫͳͲ 3
4. Ameba Company / Director Ϟϊͮ͘ΓͷεϖγϟϦετ
   اըઃܭ͔ΒσϦόϦʔ·Ͱ ʹ੹೚Λ࣋ͭ
   ໊ 4
5. Ameba Company / Director 5 ࣄۀઃܭ Ϧαʔν ૊৫Ϛωδϝϯτ ϦϦʔε اըઃܭ νʔϜΞαΠϯ ཁ݅٧Ί ਐߦ඼࣭؅ཧ 1%$"
   ࣍ΞΫγϣϯܾఆ
6. 6skills 6 اըྗ ӡ༻ྗ ઃܭྗ ඼࣭؅ཧྗ ٕज़ཧղྗ ϓϩδΣΫτ
   Ϛωδϝϯτ
7. 7 اըྗ ӡ༻ྗ ઃܭྗ ඼࣭؅ཧྗ ٕज़ཧղྗ ϓϩδΣΫτ
   Ϛωδϝϯτ ϓϩμΫτͷ
 اըͱઃܭ
8. Ameba Company / Director / اըྗ ఆྔɾఆੑ෼ੳ΍σβΠϯख ๏ɺܦݧΛ׆͔͠ɺϓϩμΫ τͷઓུ΍ϢʔβʔͷίΞͳ ମݧΛඳ͘ྗ 8 اըྗ ӡ༻ྗ ઃܭྗ ٕज़ཧ ϓϩδΣ Ϛωδϝ
9. Ameba Company / Director / ઃܭྗ ϓϩμΫτͱϢʔβʔͷཧ૝ తͳঢ়ଶͱධՁࢦඪΛఆٛ͠ɺ ϓϩμΫτΛ੒ޭʹಋ͘ྗ 9 اըྗ ӡ༻ྗ ઃܭྗ ٕज़ཧ ϓϩδΣ Ϛωδϝ
10. "NFCB
    0XOE
    ΞϓϦͷ
    ϦχϡʔΞϧͷ࿩ 10
12. Ameba Ownd ແྉ΢ΣϒαΠτ࡞੒
    w 
    ϦϦʔε
    w 
    ΞϓϦ͔Β)1࡞੒
    w ར༻ऀສਓ 12
13. Ameba Ownd ແྉ΢ΣϒαΠτ࡞੒
    w 
    ϦϦʔε
    w 
    ΞϓϦ͔Β)1࡞੒
    w ར༻ऀສਓ 13
14. w 64&ධՁʢ6TFGVMOFTT
    4BUJTGBDUJPO
    BOE
    &BTF
    PG
    6TFʣ Background 14 11 11.75 12.5 13.25 14 ࣮༻ੑ ࢖͍΍͢͞ ֶशͷ͠΍͢͞ ຬ଍౓
15. Discover w ࠷దͳϦαʔνख๏Λݕ౼
 ˠ
    જࡏϨϕϧ
    Y
    ఆੑௐࠪ
    w ໊ʹΠϯλϏϡʔΛ࣮ࢪɺ
 ΠϯλϏϡʔ಺༰Λ੾ยԽ
    w ্ҐԼҐؔ܎෼ੳͰɺ
 ࢥߟ΍ߦಈΛάϧʔϐϯά
 ˠ
    χʔζɺՁ஋؍ͷௐࠪ
    w ϓϩδΣΫτؔ܎ऀ͸શһࢀՃ 15
16. Discover 16 )1Ͱ࣮ݱ͍ͨ͜͠ͱ͕͋Δ͕
 1$Λ࢖͏श׳͕ͳ͍
    εϚϗͰͰ͖ΔͳΒ΍Γ͍ͨ )1͕΄͍͕͠ɺ
 Կ͔ΒखΛ෇͚ͯྑ͍͔
    ͦ΋ͦ΋ཧղͰ͖͍ͯͳ͍
17. Discover 17 )1Ͱ࣮ݱ͍ͨ͜͠ͱ͕͋Δ͕
 1$Λ࢖͏श׳͕ͳ͍
    εϚϗͰͰ͖ΔͳΒ΍Γ͍ͨ )1͕΄͍͕͠ɺ
 Կ͔ΒखΛ෇͚ͯྑ͍͔
    ͦ΋ͦ΋ཧղͰ͖͍ͯͳ͍ Ծઆͷ࣮ূ
18. Discover 18 )1Ͱ࣮ݱ͍ͨ͜͠ͱ͕͋Δ͕
 1$Λ࢖͏श׳͕ͳ͍
    εϚϗͰͰ͖ΔͳΒ΍Γ͍ͨ )1͕΄͍͕͠ɺ
 Կ͔ΒखΛ෇͚ͯྑ͍͔
    ͦ΋ͦ΋ཧղͰ͖͍ͯͳ͍ Ծઆͷ࣮ূ ৽ͨͳൃݟ
19. 19 ར༻໨తʹ߹͏σβΠϯΛબͼɺ
 νϡʔτϦΞϧʹԊͬͯਐΊΔ͚ͩͰ
 σβΠϯੑͷߴ͍)1͕Ͱ͖͕͋Δ
    ˠ
    εϚϗΒ͍͠ϗʔϜϖʔδ࡞੒ମݧ Define
20. Develop w σβΠφʔͱΤϯδχΞத৺ʹσΟεΧογϣϯΛ܁Γฦ͠ɺ
 ΞΠσΞΛ๲Β·͍ͤͯ͘
    w σβΠϯੑ͕ॏཁͳϓϩδΣΫτͰ͸
 ΫϦΤΠςΟϏςΟΛ׆͔͢ϑΥʔϝʔγϣϯʹ͢Δ
    w ि࣍ͷεϓϦϯτϨϏϡʔ΍69φϯύͰݕূ 20
21. Deliver ϦϦʔεʹΑͬͯɺ
 ૂ͍௨ΓʹϓϩμΫτʹมԽΛى͍ͤͯ͜Δ͔
 Ϣʔβʔମݧ͕࣮ݱͰ͖͍ͯΔ͔ 21
22. w ,1*πϦʔ
 ࢪࡦ͕ఏڙ͍ͨ͠ମݧ͕࣮ݱͰ͖͍ͯΔ͔ɺ
 ͦΕʹΑͬͯϓϩμΫτʹมԽ͕ى͍ͤͯ͜Δ͔ Deliver 22 3&-&"4&
     ମݧ
    ,1* ମݧ
    ,1* ମݧ
    ,1* 3&-&"4&
     7*4*0/
23. w ࣌ܥྻɺεςοϓ
 ϓϩμΫτϏδϣϯͷ࣮ݱ͔ΒٯࢉͰ͖͍ͯΔ͔ Deliver 23 3&-&"4&
     7*4*0/ 3&-&"4&
     ମݧ
    ,1* ମݧ
    ,1* ମݧ
    ,1*
24. Deliver 24 3&-&"4&
     ମݧ
    ,1* ମݧ
    ,1* ମݧ
    ,1* 3&-&"4&
     7*4*0/ w ੒ޭఆٛ
 Ͳ͏ͳ͍ͬͯΕ͹ୡ੒ͱݴ͑Δ͔ʁ
 ͦͷ೉қ౓͸ʁ
25. Deliver w ϓϩμΫτͷ੒ޭͷͨΊʹଥڠͰ͖ͳ͍ϙΠϯτ͸मਖ਼Λࢦࣔ
    w ධՁ͕Մೳͳ࠷খείʔϓɺ࠷୹ϦϦʔεͷ࣮ݱ
    w /JDF
    UP
    )BWF͸΍Βͳ͍
    w ։ൃίετɺӡ༻ίετɺλΠϛϯά 25
26. Double Diamond 26 Discover Define Develop Deliver Brief Solution Problem
27. Double Diamond 27 Discover Define Develop Deliver Brief Solution Problem اը
28. Double Diamond 28 Discover Define Develop Deliver Brief Solution Problem ։ൃ
29. Double Diamond 29 Discover Define Develop Deliver Brief Solution Problem ઃܭ
30. Double Diamond 30 Discover Define Develop Deliver Brief Solution Problem اը ։ൃ ઃܭ
31. Direction ࣗ෼ͨͪͷܾஅΛɺ
 νʔϜશһͰਖ਼ղʹ͍ͯ͘͠ 31
32. Results /14είΞ
 
    QUT 32 "QQ
    4UPSF
 ˒˒˒˒ˑ
    
33. Summary 33
34. 4VNNBSZ w اը
 ద੾ͳ෼ੳख๏Λ༻͍ͯ؍࡯Λߦ͍ɺൃݟ͔ΒίΞͳମݧΛܾΊΔ͜ͱ
    w ઃܭ
 ϓϩμΫτͷ੒ޭ৚݅ΛఆΊɺͦͷඞཁ৚݅ɺ࣮ݱखஈΛܾΊΔ͜ͱ
    w σΟϨΫγϣϯ
 ࣗ෼ͨͪͷܾஅΛਖ਼ղʹ͍ͯͨ͘͠ΊʹνʔϜΛϦʔυ͍ͯ͘͜͠ͱ 34
35. Thank you so much. 35
36. ϓϩμΫτͷϦχϡʔΞϧʹ
 ͓͚ΔσΟϨΫγϣϯज़ July, 26 2017@UX ੜTALK vol.6 Kazuhiro Higuchi CyberAgent, Inc. 36
39. Ameba Company / Director 39 ࣄۀઃܭ اըઃܭ ૊৫Ϛωδϝϯτ ϦϦʔε νʔϜΞαΠϯ Ϧαʔν ཁ݅٧Ί ਐߦ඼࣭؅ཧ 1%$"
    ࣍ΞΫγϣϯܾఆ
40. Ameba Ownd / Discover w ࠷దͳϦαʔνख๏ͷબఆ
 ˠ
    જࡏతͳχʔζͷఆੑௐࠪ
    w ΠϯλϏϡʔ
    
    ্ҐԼҐؔ܎෼ੳ 40
41. Ameba Ownd / Define ίΞͳମݧͷఆٛ
    w ๛෋ͳػೳɺ1$ͱͷޓ׵ੑ
    
    ͔ΜͨΜͳૢ࡞ɺνϡʔτϦΞϧɺ)1׬ ੒ͷୡ੒ײ
    w ظ଴
    
    ࢓্͕Γ 41
42. Ameba Ownd / Discover 42 ϒϩά΍4/4ͰखҰഋ Ͱڵຯ͸͋Δ͕ख͕ग़ ͤͳ͍ɻ ͦ΋ͦ΋)1͕ͲΜͳ΋ ͷ͔ΠϝʔδͰ͖͍ͯ ͳ͍ͷʹɺۤ࿑ͤͣʹ ࡞Γ্͍͛ͨɻ )1ʹࡌ͍ͤͨ΋ͷΛଟ গΠϝʔδ͍ͯ͠Δ͕ɺ ࣌ؒ͸͔͚ͨ͘ͳ͍ɻ ϗʔϜϖʔδΛ࢖ͬͯ ࣮ݱ͍ͨ͜͠ͱ͕۩ମ Խ͞Ε͍ͯΔɻ νʔϜ͕Πϝʔδ͢ΔϓϩμΫτͱͷΪϟοϓ
43. 43 ϗʔϜϖʔδ͕εϚϗ͚ͩͰ
    ؆୯ʹͰ͖Δڻ͖
    
    ຬ଍Ͱ͖ΔαΠτͷ
 σβΠϯͱίϯςϯπ Ameba Ownd / Define
44. 44 w εϚϗ͚ͩͰ؆୯ʹͰ͖Δڻ͖
    w ຬ଍Ͱ͖ΔσβΠϯͱίϯςϯπ
    w ϗʔϜϖʔδΛ஌Βͳͯ͘΋׬੒ͤͯ͞ୡ੒ײ ΛຯΘ͑Δ͜ͱ Define
45. w ࣌ܥྻɺεςοϓ
 ϓϩμΫτϏδϣϯͷ࣮ݱ͔ΒٯࢉͰ͖͍ͯΔ͔
    w ,1*πϦʔ
 ࢪࡦ͕ఏڙ͍ͨ͠ମݧ͕࣮ݱͰ͖͍ͯΔ͔ɺ
 ͦΕʹΑͬͯϓϩμΫτʹมԽ͕ى͍ͤͯ͜Δ͔ Deliver 45 3&-&"4&
     ,1* ,1* ,1* 3&-&"4&
     7*4*0/