Integrated Communication Planning ✴ Creative Direction, Production ✴ Business Development ✴ Craft Works Communication Design mountain records Co.,Ltd. Wakayama City, Wakayama Prefecture Representative Director Kazuki Yamabayashi Capital Fund 1,000,000 yen https://mountain-records.jp/ Entertainment Marketing Label Company
in developing growth strategies, primarily through agency work. We design integrated communications that lead to client growth from a multidimensional perspective, including digital, communications, advertising, and PR, to support business activation. Our specialization lies in branding. COMMUNICATION DESIGN Service
and our basic approach is to not only propose solutions, but also to execute,verify, review, and execute them (PDCA cycle). 02 Communication Design / Execution 04 Data Analytics / Management 03 Creative / Content Production 01 Concept / Strategic Design We organize the fundamental ideas, tone and manner, and roadmap. We also design project guidelines from market research to KPI design and approach strategies. DETAIL We design and execute communications such as promotions, campaigns, advertisements, social media, and PR based on the guidelines. We handle the planning, production, and direction of creative and content. Depending on the production requirements, we can also handle casting individuals. 1st/2nd/3rd day, analysis. We can also provide support for the the introduction, management, and operation of various analysis tools and BI tools utilizing data. Service
Creative / Contents We will focus on these three elements in building our strategy. In particular, the design of WHO and WHAT is crucial and will serve as the guiding principles for communication. Hearing [Formulating hypothesis] WHO Design [Formulating hypothesis] WHAT and HOW Design at the WHO Level [Execution] ̍. ̎. ̏. ̐. ̑. HOW Method / Opportunity Essence Flow [Review] METHOD We believe that addressing the issues and future vision that the client envisions, and empathizing with the big ideas they aim to achieve, are essential to realizing the business. We start by understanding the client's concerns, objectives, and strategies, and aligning our perspective with theirs. Service
communicating with? For each project, we will design personas based on demographic and psychographic factors to hypothesize what kind of consumers will become fans and who ‘likely will' become fans. For each project, we meticulously design these three elements, articulate them, and proceed with the execution. ESSENCE WHAT What (creative) will you use to communicate? HOW How (methods/opportunities) will you communicate? Each consumer has a different relationship with and approach to daily matters, reflecting their unique lifestyle. Therefore, we create tailored creative content for each persona to deliver memorable communication to each individual consumer. In executing the plan, we will design appropriate methods and opportunities to activate the business by determining how to communicate WHAT to WHO. The 'how' is connected to an understanding of the consumer's lifestyle and daily behaviors. Service
covers specialized tasks such as direction fees, planning fees, design fees, and copywriting fees, which involve human resources. Rates are negotiable (approx. ¥20,000 per hour) COMMISSION Commission type Our company operates under two types of compensation structures. The type of compensation and rates are determined based on the scale and nature of the project. PRICING 20% of the actual cost This covers actual expenses (outsourcing costs) such as advertising media costs and content production costs. Service
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