【EN】mountain records Inc.｜Company Profile

Transcript

1. © mountain records Inc. 2024 ver. mountain records Inc. Company Pro fi le
2. © mountain records Inc. 2 Company
3. © mountain records Inc. 3 Company Entertainment Marketing Label, mountain records Inc. is… We are an entertainment marketing label,
4. © mountain records Inc. 4 Company Communication Design. Our Identity is… And we work with communication design as our identity.
5. © mountain records Inc. 5 Communication Design Direction Design Concept Strategy Creative Promotion Operation Business Activate Think Execution Review Company © mountain records Inc. We activate the businesses of artists, manufacturers, and brands through communication design.
6. © mountain records Inc. 6 Communication design is the role and field we are responsible for, and the service we provide. On top of that, it serves as a foundation and method for thinking about all things. It is fundamentally about thinking and verbalizing "essential and optimal opportunities" so that people communicating, and the interaction between people and things, can meet at the most essential and optimal opportunities, providing valuable information, experiences, and inspiration. So, how are essential and optimal opportunities created? It is by understanding the people and things related to communication, considering the most essential concepts from both perspectives, and materializing these concepts strategically and creatively. A way of Thinking and Method. Company © mountain records Inc.
7. © mountain records Inc. 7 When thinking about communication design, it is crucial to prioritize creativity, not as "things output to the world," but as "ways of thinking and approaches to opportunities = creating things." This is because, no matter how cool and impressive a "flying car" may be, it is meaningless if there is no demand for it in business and no opportunities for consumers to use it. Therefore, it is necessary to understand the people and things related to communication from a creative perspective and to think about the essential and optimal opportunities. Moreover, opportunities created with an understanding of people and things can maintain at least the core concept and be adaptable globally, not just in Japan. Backbone Company © mountain records Inc. 7
8. © mountain records Inc. 8 mountain records Inc. CEO / Label head Producer, Communication Designer At creative agencies and foreign advertising agencies, focusing on developing marketing strategies, brand strategies, and visual identities for global clients. His main role involves marketing communications work. Defining communication design as his own identity, he consistently provides method-neutral services from planning to production, advertising, and PR for marketing strategies and integrated communication design, regardless of digital or mass media. KAZUKI YAMABAYASHI Company © mountain records Inc. 8
9. © mountain records Inc. 9 ✴ Strategy, Concept Design ✴ Integrated Communication Planning ✴ Creative Direction, Production ✴ Business Development ✴ Craft Works Communication Design mountain records Co.,Ltd. Wakayama City, Wakayama Prefecture Representative Director Kazuki Yamabayashi Capital Fund 1,000,000 yen https://mountain-records.jp/ Entertainment Marketing Label Company
10. © mountain records Inc. 10 Service
11. © mountain records Inc. 11 SERVICE We assist our clients in developing growth strategies, primarily through agency work. We design integrated communications that lead to client growth from a multidimensional perspective, including digital, communications, advertising, and PR, to support business activation. Our specialization lies in branding. COMMUNICATION DESIGN Service
12. © mountain records Inc. 12 There are four business sections, and our basic approach is to not only propose solutions, but also to execute,verify, review, and execute them (PDCA cycle). 02 Communication Design / Execution 04 Data Analytics / Management 03 Creative / Content Production 01 Concept / Strategic Design We organize the fundamental ideas, tone and manner, and roadmap. We also design project guidelines from market research to KPI design and approach strategies. DETAIL We design and execute communications such as promotions, campaigns, advertisements, social media, and PR based on the guidelines. We handle the planning, production, and direction of creative and content. Depending on the production requirements, we can also handle casting individuals. 1st/2nd/3rd day, analysis. We can also provide support for the the introduction, management, and operation of various analysis tools and BI tools utilizing data. Service
13. © mountain records Inc. 13 WHO Persona / Target WHAT Creative / Contents We will focus on these three elements in building our strategy. In particular, the design of WHO and WHAT is crucial and will serve as the guiding principles for communication. Hearing [Formulating hypothesis] WHO Design [Formulating hypothesis] WHAT and HOW Design at the WHO Level [Execution] ̍. ̎. ̏. ̐. ̑. HOW Method / Opportunity Essence Flow [Review] METHOD We believe that addressing the issues and future vision that the client envisions, and empathizing with the big ideas they aim to achieve, are essential to realizing the business. We start by understanding the client's concerns, objectives, and strategies, and aligning our perspective with theirs. Service
14. © mountain records Inc. 14 WHO Who (persona) are you communicating with? For each project, we will design personas based on demographic and psychographic factors to hypothesize what kind of consumers will become fans and who ‘likely will' become fans. For each project, we meticulously design these three elements, articulate them, and proceed with the execution. ESSENCE WHAT What (creative) will you use to communicate? HOW How (methods/opportunities) will you communicate? Each consumer has a different relationship with and approach to daily matters, reflecting their unique lifestyle. Therefore, we create tailored creative content for each persona to deliver memorable communication to each individual consumer. In executing the plan, we will design appropriate methods and opportunities to activate the business by determining how to communicate WHAT to WHO. The 'how' is connected to an understanding of the consumer's lifestyle and daily behaviors. Service
15. © mountain records Inc. 15 Realistic Representation of Personas Approach Aligned with Personas Behavioral Outcomes of Personas Understanding the True Nature of Consumers Approaching Consumers Visualizing Consumer Behavior Logical Communication By utilizing and combining a variety of data, we are able to create a realistic image of consumers and design highly accurate communication to activate business. 8F
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    FYQFDUBUJPOT Essence Emotional Communication Not only do we base our communication on data-driven evidence, but by also incorporating strategy design based on emotional sensibilities, we aim to create communication designs that exceed consumer expectations. 15 © mountain records Inc. Essence Satisfy the Consumer’s Cultural Heart Fulfill the Consumer’s Desires Exceed the Consumer’s Expectation A Sense of ‘I Knew It’ A Sense of ‘I Understand’ A Sense of ‘I Didn’t See That Coming’ Service
16. © mountain records Inc. 16 FEE Operation based type This covers specialized tasks such as direction fees, planning fees, design fees, and copywriting fees, which involve human resources. Rates are negotiable (approx. ¥20,000 per hour) COMMISSION Commission type Our company operates under two types of compensation structures. The type of compensation and rates are determined based on the scale and nature of the project. PRICING 20% of the actual cost This covers actual expenses (outsourcing costs) such as advertising media costs and content production costs. Service
17. Thank You! KAZUKI YAMABAYASHI CEO / Label head Producer, Communication Designer Phone: +81 80 1467 0402 Email: yamabayashi@mountain-records.jp