An Afternoon with Shopify - Brooklyn, October 2013

Shopify for Designers Keir Whitaker [email protected] @keirwhitaker

Founded 2006 Ottawa, Canada ~300 employees

70,000+ stores 2012 $742m GMV 2013 $1.5bn* GMV * projected
2013 volume

Easy to use theme based hosted ecommerce platform

Easy Theming

HTML CSS JS (optional) Liquid

No prescribed markup Your design Your CSS Your store

~ 15 templates per theme

New in 2013 Shopify Payments POS

Scale, no problem!

10,320 in one hour

API 2009 300+ apps 80/20 share

Theme store 2010 70/30 revenue share

Opportunities for Designers

Shopify Partners earn either 200% per referral or 20% of
each bill

In 2012 50% of theme designers made $20k+ many made
$100k+

Shopify Experts $18m in 18 months Free to join

Ben Crudo Inc.

How has it helped?

Ben’s Top Tips

6 Features of Liquid

1: Output

2: Filters

3: Logic

{% if product.available %} Show Add to cart button here
{% else %} Display message! {% endif %}

4: Loops

{% for image in product.images %} <img src="{{ image |
product_img_url: 'medium' }}" /> {% endfor %}

5: Layouts

<html> <head> {{ content_for_header }} <title>{{ shop.name }} - {{
page_title }}</title> {{ 'screen.css' | asset_url | stylesheet_tag }} </head> <body> {{ content_for_layout }} </body> </html>

6: Helpers

{{ 'screen.css' | asset_url | stylesheet_tag }} { 'logo.png' |
asset_url | img_tag: 'Site Logo' }}

Shopify Design Awards

Whipping Post

Greats Brand

Pure Fix Cycles

Best Made Co.

United Pixel Workers

A Book Apart

Holstee

An Afternoon with Shopify - Brooklyn, October 2013

An Afternoon with Shopify - Brooklyn, October 2013

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