Young Professionals Summit: Personal Branding

Presented at the 2018 Young Professional Summit in Eugene, Ore.

Transcript

1. Personal Branding Kelli Matthews Tweet: @kmatthews IG: @kellimatthews LinkedIn: /kellimatthews
2. What Personal Branding is not… • Instant Fame • Viral “Stunts”
3. what it is • A genuine, authentic reflection of your goals and values • A way to align & strengthen your reputation • An intentional focus on what you want to be known for
4. Personal branding spectrum Basic Maintenance Entrepreneurial Endeavors Active Content Creation for Networking & Cultivation Complete Social Profiles Intentional Content
5. How do you do it? • Commitment • Constancy • Repeated Practice
6. Three words What 3 words would I use to describe myself when I first meet someone?
7. Accessible Active Adaptable Adventurous Agreeable Articulate Aspiring Balanced Benevolent Brilliant Calm Capable Captivating Caring Charismatic Cheerful Clear-headed Clever Colorful Compassionate Confident Conscientious Considerate Constant Contemplative Cooperative Courageous Courteous Creative Cultured Curious Daring Decisive Dedicated Dignified Disciplined Discreet Dutiful Dynamic Efficient Elegant Empathetic Energetic Enthusiastic Exciting Extraordinary Fair Faithful Firm Flexible Focused Forgiving Forthright Freethinking Friendly Fun-loving Generous Gentle Genuine Good-natured Gracious Hardworking Helpful Heroic High-minded Honest Humble Humorous Idealistic Imaginative Independent Innovative Insightful Intelligent Intuitive Kind Knowledge Leader Logical Loyal Magnanimous Meticulous Moderate Modest Objective Observant Open Optimistic Organized Original Passionate Patient Patriotic Peaceful Perceptive Perfectionist Personable Persuasive Playful Polished Practical Precise Principled Profound Protean Protective Providential Prudent Purposeful Rational
8. Three words What 3 words would someone else use to describe me having just met me?
9. Does your online footprint match?
10. Checklist • LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat • Check your profile image & header or cover image • What does your bio or about say about you? Aligned with your three words? • Based on profile, add specifics, experiences, portfolio items
11. A Word About Profile Images • Make it count. It’s not a throwaway — often it’s the only thing someone will see if you have privacy settings on.
12. Science! • Smile with teeth • Jawline with shadow • Head-and-shoulders or head-to-waist • Squinch • Asymmetrical composition • Unobstructed eyes • Faces only (no friends, dogs, logos) • Light should be in front of you
15. Find your place & space • Right place • Right space • Consistent content • Meaningful audience • Patience
16. Right Place • “Sustainable Interest” • A topic you love, that you can have fun • A theme you want to be known for & will help you achieve your goals
17. Ask “beautiful questions” • What is your “tennis ball”? • What are you doing when you feel most alive? • What are you willing to try now? • What’s your sentence?
18. 35 Headlines • Make a list of 35 topics you could write, blog, create podcasts or videos about.
19. Right Space • Find a niche that’s under- served, but large enough to provide an community or network. • The niche might be a group of people, a topic or even a “channel”
20. Consistent (and Rich) Content • Written (blog) • Audio (podcast) • Video • Visual (infographics, illustrations or photography)
21. Meaningful Audience: Twitter • Mine Twitter lists • Search related hashtags • Join Twitter chats • Live tweet events • Use advanced search
22. Patience • It takes time to build your personal brand!
23. You can still win baseball games with lots of singles & doubles
24. Questions?