Case IH example

Example

Transcript

1. Case IH – MAGNUM CAMPAIGN December 2014 1
2. Features – your brief to us 1) POWER - Power to the ground (Rowtrac) – Get into the ground earlier 2) LIGHTING – Highlight new style and lighting 3) POWER - Flexibility, versatility, powerful, productive - Pulling power (with lots of different implements behind it) 2) TOTY 2015 – 4 features  CVX transmission, Engine Technology, Comfort and Innovations (Tracks, AFS- Telematics) 2
4. Alternative Tag lines GOT POWER, GOT GRIP IT’S ABOUT POWER AND GRIP TURNING POWER INTO GRIP GET OUT THERE 4
10. New Suggestions! 10
12. Deliverables • Facebook – strategy for markets • Website – sliders and animated banners • Merchandising, bag, cups etc • Packs , containing invitations, banners etc – Demonstration – Current customer – New Business – New Driver – New Buyers • Arable crops business pack- high horsepower 12
13. Next Steps • Case IH to agree concepts presented – deadline 15th December • Case IH to confirm required deliverables – deadline 15th December • Kendalls to produce final versions of adverts for translation – deadline 22nd December • Kendalls to produce designs for deliverables – deadline 22nd December 13