How To Create a Webinar Presentation That Converts Prospects Into Eager Customers - with Kenny Goodman

In this presentation Kenny reveals exactly how to structure your webinar presentation so you can ignite the necessary desire in your audience to keep them to the end and have them wanting more beyond the presentation.
Following this system you will build the critical "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your presentation.
Get your webinar questions answered here: http://www.quora.com/Kenny-Goodman

Transcript

1. How To Create A Webinar Presentation That Converts Prospects Into Eager Customers With Kenny Goodman from Find The Edge
2. THE! ULTIMATE! WEBINAR! CONSTRUCTION Intro Body Close The Connection! The Gold
3. TIME CONSTRUCTION 60 Mins • 5-10 mins intro
 build rapport! • 40-45 mins body
 quality content! • 10 mins close 
 with call to action 90 Mins • 10-15 mins intro
 build rapport! • 60-65 mins body
 quality content! • 15 mins close 
 with call to action
4. 1. INTRO Icebreaker Opener Confirmation (they have made the right choice) Set the stall (Take Control) hello!
5. 1. INTRO ICEBREAKER Your name & company! Thank them for attending! Let them know how/what you will teach them! Confirm they can hear you - interact
6. 1. INTRO OPENER Shocking statistic or survey result! Attention grabbing credibility About you – highlights & how you got to this point and this webinar! Agitate pain! Evoke desire
7. 1. INTRO CONFIRMATION Overview of what they will discover! Why it is important to them right now! Current situation & problems (introduce common enemy)! Cover objections! Say who it is for & who it isn’t for
8. 1. INTRO SET THE STALL (TAKE CONTROL)! House rules! What to do! How they will get most out of it How long the webinar will be Tell Them:
9. 2. BODY THE CONNECTION Story that will resonate with audience
10. THE CONNECTION: STORY Relevant to audience pains & desires! Build drama! Feel, felt found! Struggle, loss, discovery, rebirth Evoke desire 2. BODY
11. Talk about defeating common enemy – external or internal! Use story to cover objections & kill any scepticism! Humble damaging admission! Resolve damaging admission THE CONNECTION: STORY 2. BODY
12. “The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.” — Harold Goddard
13. THE GOLD Golden content- demonstrate how good you truly are by giving massive value 2. BODY
14. 3, 5, 7 Steps! 2. BODY THE GOLD: GOLDEN CONTENT Wow them! Deep golden nuggets in some – shallow in others! Leave them wanting more
15. Speak in their language! 2. BODY THE GOLD: GOLDEN CONTENT Don’t bog them down with technical stuff! Easy if you follow the steps! Keep it simple & actionable now
16. Case studies as proof! 2. BODY THE GOLD: GOLDEN CONTENT Before & after! Proof of facts! Social proof
17. 3. CLOSE Recap! Build value! Irresistible offer! Call to action! Final close!
18. 3. CLOSE What you covered! The problem! Cover objections, concerns! The benefits of taking action RECAP
19. 3. CLOSE If you could do ____ what would this be worth to you?! Subtle testimonials! Further proof! Subtle credibility statements BUILD VALUE
20. 3. CLOSE Clearly state offer! No/low risk! Limited number – scarcity! Limited time – urgency IRRESISTIBLE! OFFFER
21. 3. CLOSE What to do now exactly Be specific! Make it simple! Repeat throughout whole close CALL TO ACTION
22. 3. CLOSE Restate offer Monetary value! Today is $____ & why! Consequences of not taking action – fear of missing out FINAL! CLOSE
23. SUMMARY 1. Intro > Body (Bond & Gold) > Close! 2. Time construction! 60 Mins! -! 5-10 mins intro – build rapport! -! 40-45 mins body – quality content! -! 10 mins close – with call to action! 90 Mins! -! 10-15 mins intro – build rapport! -! 60-65 mins body – quality content! -! 15 mins close – with call to action!
24. SUMMARY 3. Intro - Icebreaker! - Opener! - Confirmation (they have made 
 the right choice)! - Set the stall (Take Control)!
25. SUMMARY 4. Body -! The Connection - story! -! The Gold – quality content 5. Close - Recap! - Build value! - Irresistible offer! - Call to action! - Final close