BIG Conversion Rate Optimization (CRO)

You might be doing Conversion Rate Optimization (CRO) all wrong. Not because you aren't smart but because you are not thinking big enough. This is a presentation about growth, thinking big and pushing you and your team.

Transcript

1. 07:13
7. What’s wrong with this?
8. Where’s the CRO?
9. CALL NOW IF YOU GET A BUSY SIGNAL, CALL BACK
11. I buy your gold 647-600-GOLD
12. 2010 2015
13. Compare that to what we do with landing pages
17. Monday Monday afternoon A B C D
20. So this worked right? We are all rich right?
21. Excuse me while I park my boat, in my bigger boat.
22. Poor distribution, not product, is the number one cause of failure. Peter Thiel, 0->1
23. BIG
24. @kentf Growth team at Tilt Co-founded WinJunkie in 2011 (Sold in 2013). Software developer in a marketer’s clothes or vice-versa, either way I’m an imposter. Growth / inbound consultant since 2007.
26. MVP Data driven iteration 1 Data driven iteration 2 Data driven iteration 3 200% increase
27. +200% 50 150 1,050 +2000%
28. Failure Success
29. SEM SEO
30. SEO BD
31. BD Affiliate
33. The size of your experiments should be inversely proportional to your growth. Mike Duboe, Director of Growth at Tilt
34. Size of experiment KPI Growth
35. Size of experiment Number of users
36. Size of experiment Number of Hub Trials
37. Size of experiment Traffic Blog
38. Cart before the horse
39. Most growth teams optimize too early.
40. Or optimize the wrong things too early.
41. Or optimize without an understanding of statistics.
42. But Kent!
43. I read a blog post on the internet, where 1 tiny change drove a 400% increase in sales.
45. Questions to ask yourself.
46. Do I have a predictable growth channel?
47. Do I have a predictable growth channel? Yes No Optimize Find one
48. Viral marketing PR Unconventional PR SEM Display Ads Offline Ads SEO Content Email Tools BD Sales Affiliates Events Community Word of mouth
49. Are we growing?
50. Are we growing? Are we growing fast enough?
51. KPI Time Fast enough Growing
52. KPI Time Big CRO Red button Green button
53. KPI Time Success Failure
56. Challenge me!
57. growthcolumn.com Visit for slides and ask a question while you are there