The Lean Startup for Developers

「開発者のためのリーン・スタートアップ」の資料です。

Transcript

1. ։ൃऀ
   ͷͨΊͷ
   
   ϖύϘձٞࣨ
   JEBOUJQPQ
   QBQFSCPZDP
   Ϧʔϯ
   ελʔτΞοϓ
   

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2. ͸͡Ίʹ
   

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3. JEBOUJQPQ
   ٕज़ج൫੔උ
   ΤϯδχΞ
   

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4. ͳͥ։ൃऀ
   ͷࢲ͕Ϧϯ
   ελͷ࿩Λ
   ͢Δͷ͔ʁ
   

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5. ٕज़తʹ༏Εͨ
   اۀ͕ඞͣ͠΋
   Α͍ϓϩμΫτ
   Λ࡞ΕΔΘ͚Ͱ
   ͸ͳ͍
   

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6. ݸਓͱͯ͠ͷࢲ
   w΋ͬͱ΋ͬͱٕज़
   ऀͱͯ͠੒௕ͨ͠
   ͍
   w·ͩ·ֶͩश͕଍
   Γͳ͍
   

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7. Α͍ϓϩμΫτ
   wٕज़͸ɺଟ਺͋Δ
   ཁૉͷͻͱͭʹա
   ͗ͳ͍
   w։ൃϓϩηεͦ͜
   ͕ॏཁ
   

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8. w ։ൃऀ͕Α͍ϓϩμΫ
   τͷͨΊʹͰ͖Δ͜ͱ
   ͸ଞʹ΋΋ͬͱ͋Δ
   w ٕज़ྗ޲্ͷͨΊͷऔ
   Γ૊Έ͸౰ͨΓલ Έ
   Μͳ΍ͬͯΔͰ͠ΐ
   
   w ͦͷ্Ͱ։ൃϓϩηε
   ΁ͷཧղɾ࣮ફ͕ඞཁ
   

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9. ։ൃऀɺͻ
   ͍ͯ͸ΈΜ
   ͳͷ޾ͤͷ
   ͨΊʹ
   

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10. ॻ੶ͷ
    ͝঺հ
    

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12. ݪॻ
    ๜༁
    

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13. &SJD3JFDF
    #PSOJO
    'PVOEFSPG
    *.76
    

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14. ͲΜͳຊʁ
    

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15. ʮܦӦऀ૚͕
    ಡΉΑ͏ͳ
    ίϯαϧຊ
    Ͱ͠ΐʜʜ
    ࣗ෼ʹ͸ؔ܎ͳ͍
    
    ʯ
    ҧ͍·͢
    

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16. ։ൃऀͦ͜
    ͕ಡΉ΂͖
    ຊͰ͢
    

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17. αʔϏε։ൃ
    ͋Δ͋Δू
    

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18. ୭΋͕਎ʹ
    ͭ·͞ΕΔ
    ࿩ͯΜ͜੝
    Γ
    

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19. ελʔτ
    Ξοϓ
    

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20. ελʔτΞοϓ
    ͱ͸ʁ
    

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21. 
    ͱͯͭ΋ͳ͘ෆ֬
    ࣮ͳঢ়ଶͰɺ
    
    ৽͍͠੡඼΍αʔ
    ϏεΛ࡞Γग़͞ͳ͚
    Ε͹ͳΒͳ͍ɺ
    
    ਓత૊৫
    

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22. wاۀͷྺ࢙ɾن
    ໛ɾൃలஈ֊
    wͲͷۀքͰ͋Δ͔
    wެӦɾຽӦ
    ʜͳͲ͸ʮελʔτΞο
    ϓʯͷఆٛʹແؔ܎
    ͭ·Γʜʜ
    

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23. ΞϯτϨ
    ϓϨφʔ
    ͱ͸ʁ
    

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24. ΞϯτϨϓϨ
    φʔͱ͸ɺε
    λʔτΞοϓ
    ʹؔΘΔਓશ
    ମͷ͜ͱ
    

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25. ͱ͍͏͜ͱ͸
    

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26. ϖύϘ͸ελʔτ
    ΞοϓاۀͰ͋Γɺ
    զʑશһ͕ΞϯτϨ
    ϓϨφʔͰ͋Δ ΂
    ͖
    
    

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27. μϝͳ։ൃ
    

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28. ʮݱࡏΘΕΘΕͷଟ͘͸ϓϩμ
    Ϋτ։ൃʹ͋ͨͬͯఱจֶͰ͸
    ͳ͘઎੕ज़ʹཔ͍ͬͯΔΑ͏ͳ
    ஈ֊ʹ͋Δɻ͔͍ͭ͠͠·Ͱ΋
    ͦΜͳϨϕϧʹཹ·͍ͬͯΔඞ
    ཁ͸ͳ͍ɻ͸Δ͔ʹ༏Εͨํ๏
    ͕खͷಧ͘ͱ͜Ζ͋Δͷͩʯ
    http://jp.techcrunch.com/archives/0110911are-you-building-the-right-product/
    

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29. ઎੕ज़
    Ӎޤ͍
    

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30. ݱ࣮
    ࿪ۂ
    ۭؒ
    

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31. զʑ͸ɺ
    δϣϒζ
    Ͱ͸ͳ͍
    

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32. ໝ૝
    υϦϒϯ
    ։ൃ
    

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33. +645%0*5ઓུ
    w Ϗδϣϯ͕ෆ໌ྎ
    w ސ٬ͷཉٻ͕ෆ໌
    w ސ٬͕͍Δͷ͔ෆ໌
    w ༏ઌॱҐ෇͚ෆೳ
    w ໝ૝Ͱػೳ௥Ճ
    w ·͋ͱΓ͋͑ͣ΍ͬͯ
    ΈΑ͏
    

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34. ʮࠓճ͸ࣦഊ
    ͕ͩͬͨɺͦ
    ͔͜Βʰֶ
    ͼʱΛಘΔ͜
    ͱ͕Ͱ͖ͨʯ
    

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35. શ͕ͯऴΘͬ
    ͯ͠·ͬͨޙ
    ʹʮֶͼʯΛ
    ಘͯ΋஗ա͗
    Δ
    

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36. େ੾ͳ͜ͱ
    ͭ
    

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37. 
    αʔϏε։ൃΛՊֶ
    ࣮ݧͷΑ͏ʹԾઆͱͦ
    ͷݕূΛ௨ͯ͡ߦ͏͜
    ͱ
    
    ·ͣ͸Ծઆݕূͷͨ
    Ίͷඞཁ࠷খݶͷ੡඼
    Λ࡞Δ͜ͱ
    
    ԾઆݕূϧʔϓΛͰ
    ͖Δ͚ͩ଎͘ճ͢͜ͱ
    

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38. Ծઆ
    ݕূ
    ֶͼ
    ݕূ͞
    Εͳ͍
    ࣦഊ
    

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39. Ծઆͳͯ͘͠
    ݕূ͸ͳ͍͠
    ݕূͳͯ͘͠
    ֶͼ͸ͳ͍ʂ
    

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40. ϓϩμΫτ։
    ൃ͸ɺՊֶ࣮
    ݧͷΑ͏ʹߦ
    ΘΕΔ΂͖
    

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41. #VJME
    .FBTVSF
    -FBSO
    

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42. #VJME
    .FBTVSF
    -FBSO
    

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43. ʮཁ͢ΔʹΑ͋͘Δ
    1%$"αΠΫϧΈͨ
    ͍ͳ΋ͷͳΜ͡Όͳ
    ͍ͷʜʜʁʯ
    

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44. ͪΐͬͱҧ͏
    

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45. #.- #.- #.- #.- #.-
    #.-
    #VJME .FBTVSF -FBSO
    όοναΠζ
    

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46. #.- #.- #.- #.- #.-
    #.-
    #VJME .FBTVSF -FBSO
    ࢢ৔؀ڥ
    ͷมԽ
    ڝ߹ͷొ৔ ϐϘοτ
    ͷඞཁੑ
    ૊৫มߋ
    

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47. ׈૸࿏͕௕
    ͍ํ͕ߴ͘
    ඈ΂Δ
    

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48. ׈૸࿏ͷ௕͞ ݄
    
    
    ࢿຊ×ίετ݄
    

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49. Ͱ͸ͳͯ͘
    

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50. ׈૸࿏ͷ௕͞ ݄
    
    
    ϐϘοτ ํ਑ม׵
    
    Ͱ͖Δճ਺
    

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51. ׈૸࿏ͷ௕͞
    ͕ܾ·͍ͬͯ
    ΔͳΒαΠΫ
    ϧΛ଎͘͢Δ
    ͔͠ͳ͍
    

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52. όοναΠζ͕େ͖
    ͍ͱʜʜ
    

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53. w࡞ۀྔɾෳࡶੑˢ
    w඼࣭΁ͷཁٻˢ
    wมԽ΁ͷରԠˣ
    wࣾӡΛౌ͚ͨϓϩ
    δΣΫτԽ
    w͍ͭ·Ͱ΋ϦϦʔ
    εͰ͖ͳ͍
    

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54. ϥʔδόο
    νʹΑΔ
    ࢮͷεύΠ
    ϥϧ
    

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55. .71
    NJOJNVNWJBCMFQSPEVDU
    

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56. .JOJNVN
    7JBCMF
    1SPEVDU
    ඞཁ࠷খݶ
    ࣮ߦՄೳͳ
    ϓϩμΫτ
    .71
    

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57. wԾઆݕূʹ଍Δඞ
    ༻े෼ͳ੡඼Λ࡞
    Δ
    wԾઆݕূͷͨΊҎ
    ্ͷ΋ͷΛ࡞Γա
    ͗ͳ͍ ໝ૝͠ͳ
    ͍
    
    

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58. ࣮ࡍͷݟࠐΈ٬ʹର
    ࣮ͯ͠ݧΛߦ͍ɺԾ
    આݕূ͢Δ
    

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59. ࣄྫ
    

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60. ۙॴͷγϣοϓ
    ͷۺͷࣸਅΛܝ
    ࡌ͢ΔαΠτ͔
    Β࢝·ͬͨβο
    ϙε
    

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61. 8PSE1SFTT
    Ͱߏஙͨ͠ϒϩ
    ά͔Βελʔτ
    ͨ͠(SPVQPO
    

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62. ಈը͚ͩ࡞ͬͯ
    ձһొ࿥ʹΑΓ
    Ձ஋ݕূ͢Δࣄ
    ྫɺ࠷ۙΑ͘ݟ
    ·͢ΑͶ
    

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63. "*ʹΑΔճ౴ͱ
    ͍͏ᨳ͍จ۟
    Ͱɺ࣮͸ཪͰਓ
    ͕ؒճ౴࣮ͯ͠
    ݧ "SECBSH
    
    

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64. ʮͦ͏͸͍ͬͯ΋
    ฐࣾͳΒͰ͸ͷ
    ͍͢͝αʔϏε
    Λग़͞ͳ͚Ε͹ʜʯ
    

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65. ͍͢͝αʔ
    ϏεͰҰൃ
    ٯసͳΜͯ
    ͳ͍
    

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66. ސ٬͕͍ͳ
    ͍΋ͷΛ
    ࡞ͬͯ΋࣌
    

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67. ୭͕ސ٬ͳͷ
    ͔͕Θ͔Βͳ
    ͚Ε͹Կ͕඼
    ࣭ͳͷ͔΋Θ
    ͔Βͳ͍
    

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68. ΞΠσΟΞΛ
    ஌ΒΕͨΒෛ
    ͚Δ͙Β͍ͳ
    Β͍ͣΕෛ͚
    Δ͜ͱʹͳΔ
    

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69. w զʑ͕ղܾ͠Α͏ͱ͠
    ͍ͯΔ໰୊ʹফඅऀ͸
    ؾ෇͍͍ͯΔ͔
    w ղܾࡦ͕͋Ε͹ফඅऀ
    ͸ͦΕΛങ͏͔
    w զʑ͔Βങͬͯ͘ΕΔ
    ͔
    w ͦͷ໰୊ͷղܾࡦΛ
    զʑ͸༻ҙͰ͖Δ͔
    

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70. ڏӫͷ
    Ձ஋ج४
    WBOJUZNFUSJDT
    

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71. w 17 66 Ϣʔβ਺ μ
    ΢ϯϩʔυ਺ͳͲ
    w ͦΕࣗମඞཁͰ͸͋Δ
    ͕ɺ͓͓ͬ͟ͺա͗
    ͯɺ࣮ࡍͷԾઆݕূ
    ϧʔϓʹ͸࢖͑ͳ͍ج
    ४ͷ͜ͱ
    

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72. ݁Ռͷળ͠ѱ
    ͠ʹؔΘΒͣ
    ߦಈՄೳͰͳ
    ͍Ձ஋ج४͸
    ڏӫͰ͋Δʂ
    

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73. ίϗʔτ
    ෼ੳ
    

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74. wϢʔβΛ͋Δج४
    Ͱ෼ׂͨ͠ʮ܈
    Εʯͱͯ͠ଊ͑Δ
    wϢʔβͷʮ੠ʯΛ
    ฉ͘ͷͰ͸ͳ͘ɺ
    ʮ;Δ·͍ʯΛ؍
    ࡯͢Δ
    

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75. w͋Δج४ ొ࿥
    ೔ɺαʔϏεར༻
    ౓߹͍ɺϥϯμ
    Ϝ
    ʹΑΔϢʔβ
    ߦಈͷ೺Ѳ
    wεϓϦοςΟϯά
    ςετ
    

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76. ͨͱ͑͹
    ͜Μͳά
    ϥϑ
    

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77. 0
    3750
    7500
    11250
    15000
    2004 2005 2006 2007 2008 2009
    ొ࿥਺ ΞΫςΟϕʔγϣϯ਺
    

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78. ॱௐʹ੒௕ͯ͠
    ͍Δ
    

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79. 0
    3750
    7500
    11250
    15000
    2004 2005 2006 2007 2008 2009 2010 2011
    ొ࿥਺ ΞΫςΟϕʔγϣϯ਺
    

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80. ͳʹ͕ى͍ͬͯ͜
    ΔΜͩʜʜ
    

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81. wࢥ͍ͭ͘ࢪࡦΛͱ
    ʹ͔͘౤ೖ
    wϢʔβ਺ɺ17
    66ͳͲͬ͘͟Γ
    ͨ͠਺஋ͷΈ؍࡯
    wΞήΞήͳ͏ͪ͸
    ͍͍
    

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82. wԼ͕͖ͬͯͨ࣌ʹ
    Ͳ͏ͨ͠Β͍͍ͷ
    ͔Θ͔Βͳ͍
    wͳʹΛ΍ͬͨΒͲ
    ͏ͳͬͨͷ͔ΛԾ
    આݕূͯ͠ͳ͔ͬ
    ͔ͨΒ
    

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83. wڏӫͷՁ஋ج४ʹ
    ҰتҰ༕͢ΔͷͰ
    ͸ͳ͘ɺԾઆݕূ
    ΛੵΈॏͶΔ͜ͱ
    ͕େࣄ
    wͦͷͨΊͷ࢓૊Έ
    Λಋೖ͠Α͏
    

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84. ԾઆݕূΛ
    Մೳʹ͢Δ
    ઃܭͱ͸ʁ
    

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85. ͜Ε·Ͱͷ
    ઃܭ
    

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86. . 7 $
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    ػೳ
    γεςϜ
    

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87. wγεςϜશମʹ͸
    ౎߹ͷΑ͍ઃܭ
    w͔͠͠ɺػೳͱ͍
    ͏͔࣠ΒݟΔͱɺ
    ਫฏతʹόϥόϥ
    ʹͳͬͨঢ়ଶ
    

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88. wػೳͱɺͦΕΛ࣮
    ݱ͢ΔͨΊͷઃܭ
    ͕ဃ཭͍ͯ͠Δ
    w࣮֬ͳԾઆݕূ͕
    ૉૣ͘ߦ͑ͳ͍ঢ়
    ଶʹͳͬͯ͠·͏
    

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89. ͜Ε͔Βͷ
    ઃܭ
    

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90. .
    7
    $
    ػೳ
    γεςϜ
    .
    7
    $
    ػೳ
    .
    7
    $
    ػೳ
    .
    7
    $
    ػೳ
    .
    7
    $
    ػೳ
    

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91. wػೳ୯ҐͰਨ௚త
    ͳઃܭ͕Մೳ
    wԾઆݕূ͢Δ΂͖
    ର৅ ػೳ
    ͱઃܭ
    ͱ͕Ұக͍ͯ͠Δ
    w௚ײతʹ΋ཧղ͕
    ༰қ
    

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92. $IBOLP
    IUUQTHJUIVCDPNDPPLQBEDIBOLP
    

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93. %&.0
    

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94. http://itpro.nikkeibp.co.jp/article/COLUMN/20120302/384286/
    

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95. wଞʹѱӨڹΛ༩͑
    ͳ͍
    wࢥ͍෇͖ΛͲΜͲ
    ΜݕূͰ͖Δ
    wݕূ͞ΕֶͨͼΛ
    ಘΔ
    

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96. wػೳͷԾઆݕূ͕
    ऴΘͬͨࡍʹ͸ɺ
    ຊϓϩμΫτʹ
    ίʔυ͕Ϛʔδ͞
    ΕΔͱͷ͜ͱ
    wਫฏɾਨ௚ͷ૊Έ
    ߹Θ͕ͤॏཁ
    

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97. ։ൃऀͷͨ
    ΊͷϦʔϯ
    ελʔτ
    Ξοϓ
    

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98. #.-αΠ
    ΫϧΛ଎͘
    ճͨ͢Ίͷ
    લఏͱ͸ʁ
    

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99. http://www.slideshare.net/startuplessonslearned/2012-05-15-eric-ries-the-lean-startup-pwc-canada
    ੺ઢ͸։ൃऀʹͱͬͯಛʹॏཁͳࣄ߲
    

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100. େ੾ͳ͜ͱ
     ͸શͯ͜ͷ
     ਤͷதʹʂ
     

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101. wςετ
     w$*
     wܧଓతσϓϩΠ
     wϦϑΝΫλϦϯά
     wػೳࢦ޲ઃܭ
     w"#ςετ
     wϦιʔε؂ࢹ
     wϞχλϦϯά
     wΞϥʔτ
     wίϗʔτ෼ੳ
     

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102. ݱࡏʮΑ͍ϓϥΫ
     ςΟεʯͱ͞Ε͍ͯ
     Δ͜ͱ͸ɺશͯ
     #.-αΠΫϧΛΑ
     Γ଎͘ճͤΔΑ͏ʹ
     ͢ΔͨΊɻͦͷ͜ͱ
     ΛୈҰʹߟ͑Α͏ɻ
     

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103. ·ͱΊ
     

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104. ࠶ܝ
     
     αʔϏε։ൃΛՊֶ
     ࣮ݧͷΑ͏ʹԾઆͱͦ
     ͷݕূΛ௨ͯ͡ߦ͏͜
     ͱ
     
     ·ͣ͸Ծઆݕূͷͨ
     Ίͷඞཁ࠷খݶͷ੡඼
     Λ࡞Δ͜ͱ
     
     ԾઆݕূϧʔϓΛͰ
     ͖Δ͚ͩ଎͘ճ͢͜ͱ
     

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105. αʔϏεاը΍ػೳ
     ։ൃΛ͢ΔࡍʹɺϚ
     ωʔδϟʹɺνʔϜ
     ʹɺͦͯࣗ͠෼ʹର
     ͯ͠໰͍͔͚Α͏ɻ
     

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106. 
     ͜ͷαʔϏε ػೳ
     
     ͸ɺ୭ͷɺͲͷΑ͏ͳ໰
     ୊Λղܾ͢Δͷ͔ʁ
     

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107. 
     ໰୊͕ղܾ͞Ε͔ͨ
     ൱͔ΛɺͲͷΑ͏ͳํ๏
     Ͱ΋ͬͯ൑அ͢Δͷ͔ʁ
     ఆྔతʹ൑அͰ͖Δͷ
     ͔ʁ
     

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108. 
     ԾઆݕূΛ͢Δͷʹ
     ຊ౰ʹඞ༻ͳػೳͳͷ
     ͔ʁ࡞Γա͍͗ͯͳ͍
     ͔ʁ
     

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109. Ծઆݕূͷͳ
     ͍։ൃ͸ɺໝ
     ૝Ҏ্ͷͳʹ
     ΋ͷͰ΋ͳ͍
     

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110. '"2
     

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111. 2طଘͷϓϩδΣΫτʹରͯ͠ɺ͜ͷ
     ํ๏࿦͸࢖͑ΔͷͰ͠ΐ͏͔
     "े෼ʹར༻ՄೳͰ͋Δͱߟ͑·͢ɻ
     طଘͷϓϩδΣΫτʹԾઆݕূϧʔϓ͕
     ૊ࠐ·Ε͍ͯͳ͍ͱͨ͠Βɺ͍·͙͢ಋ
     ೖ͢Δ΂͖Ͱ͢ɻݱʹɺࢲͷؔΘ͍ͬͯ
     ΔϓϩμΫτͰ͸ɺ৽نɾطଘͱΛ໰Θ
     ͣɺϦʔϯελʔτΞοϓͷख๏ΛऔΓ
     ೖΕɺ໰୊ͷ੔ཧɾ೺Ѳɺ࣍ͷߦಈܭը
     ΛཱͯΔͱ͍ͬͨ͜ͱΛߦ͍ͬͯ·͢ɻ
     

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112. 2ώοταʔϏεΛ࡞ͬͨ͜ͱ΋ͳ͍
     ͷʹํ๏࿦ͱ͔ɺͲ͏ͳΜͰ͔͢ʁ স
     
     "ͨͱ͑͹ՊֶऀʹͱͬͯԾઆݕূͱ
     ͸ɺݚڀΛ͢Δ্Ͱ౰ͨΓલͷํ๏Ͱ
     ͋ͬͯɺͦΕΛ࣮ߦ͢ΔͷʹͳΜͷ࣮੷
     ΋ඞཁ͋Γ·ͤΜɻͲΜͳ৽ਓͰ͋ͬͯ
     ΋ɺଉΛ͢ΔΑ͏ʹԾઆΛཱͯɺݕূΛ
     ߦ͏Ͱ͠ΐ͏ɻϦʔϯελʔτΞοϓ΋
     ͦΕͱಉ͡ɻͨͩɺ౰ͨΓલͷ͜ͱΛ౰
     ͨΓલʹ΍Ζ͏ͱ͍͏͚ͩͷ࿩Ͱ͢ɻ
     

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113. 2͜ͷํ๏࿦Ͱ͸ɺ৽͍͠ΞΠσΟΞ
     ͸͏·Εͳ͍ͷͰ͸ʁ
     "8FCͷ࣌୅͡Ό͋Δ·͍͠ɺͨ
     ͩ৽͍͠ΞΠσΟΞ͚ͩͰώοταʔϏ
     ε͕࡞ΕΔΑ͏ͳ࣌୅Ͱ͸ͳ͍Ͱ͠ΐ
     ͏ɻ·ͨϦϯελ͸ɺΞΠσΟΞ΍Ϗ
     δϣϯͷॏཁੑΛաগධՁ͢Δ΋ͷͰ͸
     ͋Γ·ͤΜɻΞΠσΟΞΛɺΑΓΑ͍࣮
     ફʹ݁ͼ͚ͭΔͨΊͷߟ͑ํΛఏڙ͢Δ
     ΋ͷͰ͋Δͱߟ͑·͢ɻ
     

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114. 2Ϧϯελͷॏཁੑ͸Θ͔Γ·ͨ͠ɻ
     Ͱ͸ɺ࣍ʹͲ͏ͨ͠Β͍͍Ͱ͔͢ʁ
     "͋ͳͨͷϓϩδΣΫτʹ͍ͭͯɺ৽
     نɾطଘͱΛ໰Θͣɺ·ͣ͸ʮϦʔϯɾ
     ΩϟϯόεʯΛ࡞ͬͯΈ·͠ΐ͏ɻଓ͖
     ͸࣍ճʮϦʔϯɾΩϟϯόεೖ໳ʯͰ
     
     IUUQTTQFBLFSEFDLDPNVLFOUBSPQJOUSPEVDUJPOUPMFBODBOWBT
     

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