for both the Rock n' Roll Marathon and 13.1 Marathon nationwide series, were looking to "plus up" their sponsorship with dedicated and branded, city-specific playlists to be consumed before, during, and after a marathon occurs via a dedicated mobile web player application. Feed.fm worked with Michelob Ultra on branded mobile players. Average session time via Tumblr (no music): 1:47 minutes Average session time (with music): 25:54 minutes % of return visits: 59% Most liked track: Thomas Schumacher – “Hush (Catz n Dogz Remix) Result: 14x increase in Session Time 59% retention 13 Confidential