Feed.fm Deck July 2014

Transcript

1. FEED MEDIA MaaS (Music as a Service) Company Overview FEED MEDIA Confidential
2. FEED MEDIA What Is Feed Media? We provide a legal way for our customers to stream indie & major label music on their apps, games, and websites in order to increase consumer engagement, retention, and revenues. Your + = app game website Music Engagement Retention Revenues 1 Confidential
3. FEED MEDIA Everyone Wants More Engagement “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” More Music = More Engagement = More Revenues Source: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013. FEED MEDIA $$$ 2 Confidential
4. FEED MEDIA How It Works 1.  Choose Music 2.  Install Player 3.  Track Performance ... And it takes just 3 minutes to install with fewer than 3 lines of code 4 Confidential
5. FEED MEDIA Customers are seeing: •  433% average increase in session time •  88% average increase in retention 5 Confidential
6. FEED MEDIA Tier 1 $25 Tier 2 $50 Tier 3 $125 Tier 4 $400 15,000 Streaming Mins. 33,000 Streaming Mins. 90,000 Streaming Mins. 300,000 Streaming Mins. Pricing Our pricing model is affordable and a la carte. 8 Confidential
7. FEED MEDIA Feed Media Team Mika Salmi Executive Chairman President MTV Networks/ Viacom CEO and Founder Atom Films (sold to Viacom) Jeff Yasuda CEO (Founder) CEO and Founder Blip.fm Redwood Ventures Lehman Brothers Arthur Andersen Little Kids Rock Eric Lambrecht CTO (Founder) SVG Technology Founder GUBA Co-founder ShareYourWorld Kevin King Director of Business Development MusicHype Blip.fm Rooftop Comedy Digital Music Group Sony BMG Investors 10 Confidential
8. FEED MEDIA Case Studies 11 Confidential
9. FEED MEDIA Case Study: Bud Light Platinum Bud Light Platinum was frustrated with high costs associated with licensing music. They were looking to effectively use social media to boost brand recognition. Feed.fm worked with Bud Light Platinum to create a branded Bud Light Platinum radio experience, featuring over 200 of the most popular EDM tracks. Facebook Posts: over 800 organic likes generated Average session time (no music): 6 seconds Average session time (with music): 4:22 minutes Mobile visits/total visits: 89% Most liked track: Daft Punk – “Get Lucky” Result: 60x increase in Session Time 12 Confidential
10. FEED MEDIA Case Study: Michelob Ultra Michelob ULTRA, title sponsors for both the Rock n' Roll Marathon and 13.1 Marathon nationwide series, were looking to "plus up" their sponsorship with dedicated and branded, city-specific playlists to be consumed before, during, and after a marathon occurs via a dedicated mobile web player application. Feed.fm worked with Michelob Ultra on branded mobile players. Average session time via Tumblr (no music): 1:47 minutes Average session time (with music): 25:54 minutes % of return visits: 59% Most liked track: Thomas Schumacher – “Hush (Catz n Dogz Remix) Result: 14x increase in Session Time 59% retention 13 Confidential
11. FEED MEDIA Double Cross Vodka Case Study Feed.fm worked with Bud Light Platinum to create a branded Double Cross Vodka Grammy Nominee radio experience, featuring tracks from all of 2014’s Grammy Nominated Artists. Average session time (with music): 5:33 minutes Return visits (who started music)/total return visits: 89% Most liked track: Justin Timberlake – “Mirrors” Result: 89% retention 14 Confidential
12. FEED MEDIA Blackjack Case Study No Music With Music % Change Session time (mins) 11.42 51.22 349% % Return Visitors 15% 41% 177% Actions Per Visit 4.50 19.10 324% Bounce Rate 52% 2% - Session time for return visitors listening to music was 1 hour and 15 minutes. 17.1% of visits who were offered music shared that they were playing on FB or Twitter. 15 Confidential