WWDC '18: What's new In-app Purchases and Best Practices

Intro WWDC 2018 Session:
[704] Best Practices and What’s New with In-App Purchases
[705] Engineering Subscriptions

Transcript

1. Intro WWDC 2018: What’s new In-app Purchases & Best Practices Kishikawa Katsumi
2. What's new In-app Purchases • Introductory Pricing (iOS 10ʙ, API͸11.2ʙ) • Sandbox Account • Free trial for non-subscription apps
3. Sandbox Account
5. Free trial for non- subscription apps
6. Free Trials for Non-Subscription Apps Try before you buy Non-subscription apps can now offer a free trial Free app with non-consumable in-app purchase to unlock Trial Period: Use non-consumable in-app purchase at price tier 0 • Naming convention: 14-day Trial Clearly inform customers • Duration of trial • Cost to unlock full functionality • Features or content lost when trial ends NEW Free trial for non-subscription
7. Free trial for non-subscription • ̌ԁͷIn-app PurchaseΞΠςϜΛʮ14-day TrialʯͷΑ͏ ͳ໊લͰઃఆͯ͠ɺࣗ෼Ͱӡ༻͢Δ • ʮ14-day TrialʯͳͲ͸ͨͩͷ໊લ͚ͮͷϧʔϧͳͷͰɺ StoreKit͕ظݶ੾ΕͳͲΛ؅ཧͯ͘͠ΕΔΘ͚Ͱ͸ͳ͍ɻ • ӡ༻͸ͦͦ͜͜େมͩͱࢥΘΕΔ͕બ୒ࢶ͕૿͑ͨͷ͸ Good
8. Introductory Pricing
9. Introductory Pricing • ͓ࢼ͠Ձ֨ • Pay as you goʢ࢖ͬͨ෼͚ͩ෷͏ʣ • Pay up frontʢઌ෷͍ʣ • Free trial
10. Pay as you go ˇ460 ͓ࢼ͠Ձ֨ ˇ460 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍
11. Pay up front ˇ1480 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍
12. Pay up front ˇ9600 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ̍೥ ͔݄̍ ͔݄̍
13. Free trial ˇ0 ແྉ ˇ0 ແྉ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍
15. Introductory Pricing • Pay as you go • ௨ৗՁ͕͓֨ࢼ͠Ձ֨ʹͳΔɻ • ߋ৽ͷճ਺͸೚ҙʹܾΊΒΕΔɻ • Ϣʔβʔ͸͓ࢼ͠ͷ్தͰߋ৽͠ͳ͍͜ͱ΋Մೳɻ • Pay up front • ͓ࢼ͠Ձ͕֨ద༻͞ΕΔظؒΛҰׅͰࢧ෷͏ • Ϣʔβʔ్͕தͰղ໿ͯ͠΋ฦͬͯ͜ͳ͍ʢ͸ͣʣ • ࠷ॳͷ̍೥ؒ͸͓ࢼ͠Ձ֨ɺͷΑ͏ͳϞσϧʹ޲͍͍ͯΔ͔΋ʁ
16. Introductory Pricing • Pay as you go • ௨ৗՁ֨Ҏ্ͷઃఆ͸Ͱ͖ͳ͍ • ͓ࢼ͠Ձ֨ͷظؒ͸࠷େ̍೥ͰઃఆͰ͖Δ • ͨͩ۠͠੾Γ͸௨ৗͷߋ৽ظؒΑΓࡉ͔͘͸Ͱ͖ͳ͍ʢ͔݄̍ߋ৽ͳ Β̍ϲ݄΍͔݄̎ɺ͔݄̎ߋ৽ͳΒ͔݄̎ɺ͔݄̐ʙ࠷େ̍೥ͳͲʣ • Pay up front • ௨ৗՁ֨Ҏ্ͷઃఆ΋Ͱ͖ͯ͠·͏ͷͰ஫ҙ • ͔݄̍960ԁͰɺ͓ࢼ͠Ձ֨̍೥96,000ԁͳͲɻ
17. User Eligibility https://developer.apple.com/documentation/storekit/in_app_purchase/offering_introductory_pricing_in_
18. How to check eligibility • ϢʔβʔͷStoreKitϨγʔτΛνΣοΫͯ͠ɺ • is_trial_period·ͨ͸ is_in_intro_offer_periodͷগͳ͘ͱ΋͕̍ͭ trueͳΒର৅֎ • ্هΛνΣοΫ্ͨ͠ͰiOS 11.2͔Β௥Ճ͞ΕͨAPIΛ ࢖͏ͱਖ਼͍͠Ձ֨ΛදࣔͰ͖Δɻ • ࿑ྗʹݟ߹͏͔͸ݕ౼ͷ༨஍͋Γɻ
19. Best Practices
20. Best Practices • ͍ͭτϥϯβΫγϣϯΛ׬ྃ͢Δ͔ • ΩϟϯηϧͷϋϯυϦϯάΛ๨Εͣʹ • Ask to buyͷߟྀɻςετͷͨΊͷAPIɻ • ϨγʔτͷݕূΛɺΫϥΠΞϯτɾαʔόʔͷͲͪΒͰ΍Δ͔ • ΞϓϦ͕ىಈ͞Εͳ͍৔߹ͷࣗಈߋ৽ • ղ໿཰ΛԼ͛ΔͨΊͷࢪࡦ • Χʔυͷߋ৽ͳͲͷ໰୊ʹରԠ͢Δ༛༧ظݶΛઃ͚Δ • μ΢ϯάϨʔυΦϓγϣϯΛఏࣔ͢Δ
21. Summary • Introductory PricingͳͲ͸ઓུతʹ࢖͑͹ྑ͍ޮՌΛੜΈͦ ͏ • What's new͸ͦΕ΄Ͳଟ͘ͳ͍͚ͲɺBest Practiceͱͯ͠ڍ ͛ΒΕ͍ͯΔ಺༰͸ඇৗʹਖ਼͘͠ɺࢀߟʹͳΔͷͰɺ΍ͬͯ ͖ͨ͜ͱͷ౴͑߹Θͤͱͯ͠ΈΔͱྑ͍Ͱ͢ɻඇৗʹྑ͍ηο γϣϯɻ • ̍఺͚ͩɺݸਓతʹະϩάΠϯϢʔβʔʹIn-app PurchaseΛ ఏڙ͢Δͷ͸ՄೳͳΒආ͚ͨ΄͏͕͍͍ͱࢥ͍·͢ɻʢϨ ϏϡʔͰࢦఠ͞ΕΔͷͰແཧͳ͜ͱ͸ଟ͍Ͱ͢ɻʣ
22. Resources • [704] Best Practices and What’s New with In-App Purchases • [705] Engineering Subscriptions • iOS Introductory Prices • https://medium.com/revenuecat-blog/ios-introductory- prices-f1efb4f1a6a2
23. Resources • https://developer.apple.com/app-store/subscriptions/ • https://developer.apple.com/documentation/storekit/ in_app_purchase/ offering_introductory_pricing_in_your_app • https://help.apple.com/app-store-connect/#/ deve1d49254f