Social Media

Transcript

5. “Social Media is bringing back humanity to all digital life. We are no longer users, consumers, shoppers. We are people again.”
9. Before the Internet, we used to gather to share our passions
10. Early Internet Included message boards and chat rooms
12. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Month User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs
13. One message before Social Media … 
14.    
15.             
16. One message after Social Media … 
17.  The message is distribute across Social Media channels …
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20. We have reached like never before …
21. …where business can embrace their customers.
22. How can a business implement a Social Media STRATEGY
26. Learn about your audience Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
28. Choose your channels wisely
29. Choose your channels wisely
31. Choose the right team to engage
32. Choose the right team to engage
39. Connect
40. Connect
47. Social Media Tools and Applications
48. Social networks bring people closer together to interact, build relationships and share information. Within social networks, there are different types of social applications - individual social tools designed for a specific purpose.
49. Public announcements to a group of people, like a keynote speech at a conference. One or more authors create a blog with text, images or videos and design the look and feel. Readers can comment on or rate each of the blog entries, depending on the permissions or rules applied. Online group discussions where people have conversations about a topic, share ideas or ask specific questions. Common uses are product support or interest based discussions. Collaborative documents that help people create content with text, images and video. Wikis are often used for documentation, FAQs or articles. Because wikis can have multiple authors, versions of wiki articles are tracked, as well as a history of changes, for future reference.
50. Short updates with text or links to other content. They provide quick status updates from members in a social network. Actions by members or groups in a network, such as recently posted photos, new comments or updated information. Personal snapshots that include a person’s picture and personal information, such as hobbies, pictures, interests, skills, location and more.
51. Private, direct notes people can send to one or more connections. Like email, but built into the social site. Within a community, badges or points acknowledge members for their role or contributions. Add your comments to blog posts, videos, photos and within social networks. Comments are typically written notes about shared content and can include links to videos, pictures or other websites.
52. Share opinions on a topic with a given set of choices. Votes are recorded and shown to others. Let members give content a score indicating its value, such as 5 stars or a thumbs up or down. Mark content according to topic or keywords so that it’s easy to find.
54. The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning. SocialMention.com  Best in class and free tool in social media search platform that aggregates user generated content from across the web into a single stream of information. It monitors 80+ social media properties directly indluding: Twitter, Facebook, YouTube, Digg, Google etc. www.google.com/adplanner  Google AdPlanner which can help you determine which online destinations are most relevant to your product, brand or service.
56. There are literally millions of tools and process for publising, discovering relevant content and arranging it online so it can be re-purposed/re-shared WordPress.com  The world’s best publishing platform catering to very big to the very small. Alternatives: Tumblr.com, Posterous.com, Checkthis.com Specific forms of content
57. A Social Business engages its client constantly … participating in the dialogue! Dashboards Tools TweetDeck.com, HootSuite.com and SproutSocial.com Blog Comments Management Tools Disqus.com, LiveFyre.com and InstanseDebate.com
58. Web Analytics Tools Google Analytics is the king when it comes to free website insights but lots of other tools can play a role too. StatMyWeb.com is a great all-in-one tools to get a feel for the performance of any website on the Social Media Analytics Tools Twitter  TweetReach.com TwitterCounter.com Facebook  SocialBakers.com YouTube  www.YouTube.com/comment_search
59. Take a Look on Social Process
63. Web Analytics is the concept of measuring website performance and analyzing how visitors interact with a site. Web Analytics applications can help companies improve their sites to improve their ROI, customer satisfaction and website usability. In order to successfully run SEM (SEO and PPC) campaigns, search engine marketing experts / specialists need to know how people find a web site and how they interact with it once they arrive there. SEM experts / consultants create KPIs (key performance indicators) that help them measure the success of different SEM campaigns utilizing their Web Analytics applications.
65. Digital Advertising Landscape On search advertising On search results On related sites On un-related sites On desktop On a community On a phone On existing …. more SEM SEO Contextual Banners Widgets Communities Mobile Email/SMS OMR
66. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.” - Jay Baer