SEO for Beginners

Transcript

1. SEO for Beginners

2. SEO = Search Engine Optimisation ≢ Search Ranking Stuff you

   can do to make your site as good as possible Where you appear in results: the combined effects of SEO, link signals etc or On-page vs Off-page SEO

3. Some notes about search EVERYONE gets personalised search results Location

   History Social signals Google wants to produce the best & most relevant results, so BE relevant & be user-friendly

4. What contributes to SEO? Speed HTML Theme Plugins Content
 Content

   Readability Clarity Metadata Titles Descriptions Everything on your site!

5. Assessing your theme Read the description Look at the demo

   Reviews ThemeCheck (plugin or website) w3 validator

6. ThemeCheck.org Thesis 2.1 0 Genesis 2.1.2 56 Lawyeria Quark 1.3

   100 96 Assesses security and code quality

7. validator.w3.org Thesis 2.1 Genesis 2.1.2 passed Lawyeria Quark 1.3 2

   errors passed 4 errors

8. Content Quality Research Words Engagement Freshness http://searchengineland.com/seotable

9. Content in WordPress Title Don’t be obtuse Formatting Use it!

   Headings & subheadings Lists Blockquotes

10. Content in WP: images When uploading/ inserting images give them

    a decent title Give them a descriptive Alt Text

11. Content in WP: links Add or Edit links using the

    icon in the editor First select link text, then click icon Use relevant keywords Title ≢ link text Easily find URLs on your own site

12. Metadata Title URL (permalinks) Description Canonical URL Robots Keywords

13. SEO Plugins WordPress SEO by Yoast All in One SEO

    probably several others

14. WordPress SEO by Yoast FREE: wordpress.org/ plugins/wordpress-seo/ Features: yoast.com/ wordpress/plugins/seo/

    SEO Guide: yoast.com/ articles/wordpress-seo/ I ♥ Yoast

15. Text Speed image be Martin Heigan

16. What impacts site speed? Hosting Number of files CSS JavaScript

    images Code quality Number of plugins Caching

17. Text Caching FASTER image from http://www.wpbeginner.com/ blueprint/w3-total-cache/

18. Caching plugins WP Super Cache Quick Cache / Zen Cache

    Hyper Cache W3 Total Cache

19. Minifying Reduces file sizes Reduces number of files Plugins Autoptimize

    W3 Total Cache Better WordPress Minify AssetsMinify

20. CDNs Content Delivery Network Comprehensive services: Cloudflare, MaxCDN Easy image

    CDN: Photon in

21. Text A quick note on mobile friendly google.com/webmasters/tools/mobile-friendly/

22. Guaranteed front page? All of this doesn’t guarantee you front

    page search results ☹ There are still the off-page factors to consider Who links to you What text they use to link with Social shares But it gives you a MUCH better chance SUCCESS NOT GUARANTEED

23. Anything else I can do? Webmaster Tools Submit a sitemap

    Monitor crawling problems

24. Text Even more info moz.com/learn/seo/on-page-factors

25. Text SEO Table of Elements searchengineland.com/seotable