SEO = Search Engine Optimisation ≢ Search Ranking Stuff you can do to make your site as good as possible Where you appear in results: the combined effects of SEO, link signals etc or On-page vs Off-page SEO
Some notes about search EVERYONE gets personalised search results Location History Social signals Google wants to produce the best & most relevant results, so BE relevant & be user-friendly
Content in WP: links Add or Edit links using the icon in the editor First select link text, then click icon Use relevant keywords Title ≢ link text Easily find URLs on your own site
WordPress SEO by Yoast FREE: wordpress.org/ plugins/wordpress-seo/ Features: yoast.com/ wordpress/plugins/seo/ SEO Guide: yoast.com/ articles/wordpress-seo/ I ♥ Yoast
Guaranteed front page? All of this doesn’t guarantee you front page search results ☹ There are still the off-page factors to consider Who links to you What text they use to link with Social shares But it gives you a MUCH better chance SUCCESS NOT GUARANTEED