SEO for Beginners

SEO for Beginners

SEO principles for beginner website owners and WordPress beginners.


Kristen Symonds

February 12, 2015


  1. 2.

    SEO = Search Engine Optimisation ≢ Search Ranking Stuff you

    can do to make your site as good as possible Where you appear in results: the combined effects of SEO, link signals etc or On-page vs Off-page SEO
  2. 3.

    Some notes about search EVERYONE gets personalised search results Location

    History Social signals Google wants to produce the best & most relevant results, so BE relevant & be user-friendly
  3. 4.

    What contributes to SEO? Speed HTML Theme Plugins Content

    Readability Clarity Metadata Titles Descriptions Everything on your site!
  4. 5.

    Assessing your theme Read the description Look at the demo

    Reviews ThemeCheck (plugin or website) w3 validator
  5. 6. Thesis 2.1 0 Genesis 2.1.2 56 Lawyeria Quark 1.3

    100 96 Assesses security and code quality
  6. 9.

    Content in WordPress Title Don’t be obtuse Formatting Use it!

    Headings & subheadings Lists Blockquotes
  7. 10.

    Content in WP: images When uploading/ inserting images give them

    a decent title Give them a descriptive Alt Text
  8. 11.

    Content in WP: links Add or Edit links using the

    icon in the editor First select link text, then click icon Use relevant keywords Title ≢ link text Easily find URLs on your own site
  9. 16.

    What impacts site speed? Hosting Number of files CSS JavaScript

    images Code quality Number of plugins Caching
  10. 19.

    Minifying Reduces file sizes Reduces number of files Plugins Autoptimize

    W3 Total Cache Better WordPress Minify AssetsMinify
  11. 22.

    Guaranteed front page? All of this doesn’t guarantee you front

    page search results ☹ There are still the off-page factors to consider Who links to you What text they use to link with Social shares But it gives you a MUCH better chance SUCCESS NOT GUARANTEED