SEO for Beginners

Transcript

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   SEO for Beginners

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   SEO = Search Engine Optimisation ≢ Search Ranking Stuff you

   can do to make your site as good as possible Where you appear in results: the combined effects of SEO, link signals etc or On-page vs Off-page SEO
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   Some notes about search EVERYONE gets personalised search results Location

   History Social signals Google wants to produce the best & most relevant results, so BE relevant & be user-friendly
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   What contributes to SEO? Speed HTML Theme Plugins Content
 Content

   Readability Clarity Metadata Titles Descriptions Everything on your site!
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   Assessing your theme Read the description Look at the demo

   Reviews ThemeCheck (plugin or website) w3 validator
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   ThemeCheck.org Thesis 2.1 0 Genesis 2.1.2 56 Lawyeria Quark 1.3

   100 96 Assesses security and code quality
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   validator.w3.org Thesis 2.1 Genesis 2.1.2 passed Lawyeria Quark 1.3 2

   errors passed 4 errors
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   Content Quality Research Words Engagement Freshness http://searchengineland.com/seotable

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   Content in WordPress Title Don’t be obtuse Formatting Use it!

   Headings & subheadings Lists Blockquotes
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    Content in WP: images When uploading/ inserting images give them

    a decent title Give them a descriptive Alt Text
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    Content in WP: links Add or Edit links using the

    icon in the editor First select link text, then click icon Use relevant keywords Title ≢ link text Easily find URLs on your own site
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    Metadata Title URL (permalinks) Description Canonical URL Robots Keywords

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    SEO Plugins WordPress SEO by Yoast All in One SEO

    probably several others
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    WordPress SEO by Yoast FREE: wordpress.org/ plugins/wordpress-seo/ Features: yoast.com/ wordpress/plugins/seo/

    SEO Guide: yoast.com/ articles/wordpress-seo/ I ♥ Yoast
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    Text Speed image be Martin Heigan

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    What impacts site speed? Hosting Number of files CSS JavaScript

    images Code quality Number of plugins Caching
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    Text Caching FASTER image from http://www.wpbeginner.com/ blueprint/w3-total-cache/

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    Caching plugins WP Super Cache Quick Cache / Zen Cache

    Hyper Cache W3 Total Cache
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    Minifying Reduces file sizes Reduces number of files Plugins Autoptimize

    W3 Total Cache Better WordPress Minify AssetsMinify
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    CDNs Content Delivery Network Comprehensive services: Cloudflare, MaxCDN Easy image

    CDN: Photon in
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    Text A quick note on mobile friendly google.com/webmasters/tools/mobile-friendly/

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    Guaranteed front page? All of this doesn’t guarantee you front

    page search results ☹ There are still the off-page factors to consider Who links to you What text they use to link with Social shares But it gives you a MUCH better chance SUCCESS NOT GUARANTEED
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    Anything else I can do? Webmaster Tools Submit a sitemap

    Monitor crawling problems
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    Text Even more info moz.com/learn/seo/on-page-factors

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    Text SEO Table of Elements searchengineland.com/seotable